Description
SWOT ANALYSIS OF AMERICAN TOWERS

American Towers

Parent Company

American Towers Corporation

Category

Communications Equipment

Sector

Industrial Products

Tagline/ Slogan

Where you want to be.

USP

Specializes in providing mobile and telecom heavy infrastructure

STP

Segment

Wireless towers, broadcast towers, DAS solutions, rooftops

Telecom Companies, IT firms, Construction companies, Internet service Target Group providers

World leader in provider in the eyes of our employees, customers and communities, enabling the deployment of advanced services that make Positioning wireless communication possible everywhere.

SWOT Analysis

1. Strong market base United States, Mexico, Brazil and India 2. Huge installed customer base with long term contracts 3. Economies of scale lower cost and increase services to customers 4. Diversification in formats and target customer 5. Country Market Leader 6. Geographical coverage is across the world Strength 7. Strong Corporate governance

1.Expensive P/E is a concern Weakness 2.Low margins and profits

1.IPAD applications 2.Wireless Tower Expansion 3.Data services for mobile devices have higher margins for wireless carriers Opportunity 4. Emerging Markets

5. Data Intensive Applications 6. Smart phone applications increasing

1.Global economic conditions Threats 2.Patent litigations

Competition

1.Crown Castle International Corp. 2.SBA Communications Corporation Competitors 3.Global Tower, LLC



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