Description
SWOT ANALYSIS OF AMERICAN INTERNATIONAL ASSURANCE GROUP
American International Group AIG
Parent Company
AIG
Category
Insurance
Sector
Financial Institutions
Tagline/ Slogan
The strength to be there
International insurance and financial services organization, with USP operations in approximately 130 countries and jurisdictions
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A strong financial institution for the customers
SWOT Analysis
1.Strong brand name and good financial position globally 2.Excellant brand-building and brand-visibility 3.Large number of services for customers Strength 4.Over 63,000 employee globally
1.Fluctuating global residential market 2.Financial position is market-dependant 3.Suffered huge losses in the recession Weakness 4.Employee non-payment controversy
1.Expansion in other countries 2.Diversifying portfolios for customers 3.India and China are untapped markets Opportunity 4.Mergers and acquisitions and joint-ventures
1.Changing govt regulations and financial crisis like recessions Threats 2.Natural disasters
Competition
1.Allstate 2.AON 3.Allianz 4.AXA Group 5. Delphi Financial Group 6.MetLife Competitors 7.New York Life Insurance
doc_525272316.docx
SWOT ANALYSIS OF AMERICAN INTERNATIONAL ASSURANCE GROUP
American International Group AIG
Parent Company
AIG
Category
Insurance
Sector
Financial Institutions
Tagline/ Slogan
The strength to be there
International insurance and financial services organization, with USP operations in approximately 130 countries and jurisdictions
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A strong financial institution for the customers
SWOT Analysis
1.Strong brand name and good financial position globally 2.Excellant brand-building and brand-visibility 3.Large number of services for customers Strength 4.Over 63,000 employee globally
1.Fluctuating global residential market 2.Financial position is market-dependant 3.Suffered huge losses in the recession Weakness 4.Employee non-payment controversy
1.Expansion in other countries 2.Diversifying portfolios for customers 3.India and China are untapped markets Opportunity 4.Mergers and acquisitions and joint-ventures
1.Changing govt regulations and financial crisis like recessions Threats 2.Natural disasters
Competition
1.Allstate 2.AON 3.Allianz 4.AXA Group 5. Delphi Financial Group 6.MetLife Competitors 7.New York Life Insurance
doc_525272316.docx