Description
SWOT ANALYSIS OF AMERICAN EXPRESS COMPANY
American Express Company
Parent Company
American Express Company
Category
Consumer Financial Services
Sector
Financial Institutions
Don't Leave Home Without It; My life. My card; Long Live Dreams; Tagline/ Slogan American Express. Do More ; Make life rewarding
American Express offers world-class Charge and Credit Cards, Gift USP Cards, Rewards and Travel cards
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
An essential to be carried along everywhere you go
SWOT Analysis
1.Strong brand name and good financial position 2.Globally acclaimed and recognised 3.Safest mode of spending while travelling 4.Easy to use and is best known for its credit card, charge card, and traveler's cheque businesses 5.Has over 60,000 employees Strength 6.Loyalty programs for customers
1.Decline in Traveller’s cheque usage Weakness 2.Lacking in debit card services at the point-of-sale
Opportunity
1.Expansion in other countries 2.Diversifying portfolios for customers
3.Innovative schemes for easier usage
1.Changing govt regulations and financial crisis like recessions 2.Uncertainity in interchange fee Threats 3.Fierce competition with other companies
Competition
1.Visa Competitors 2.Mastercard
doc_605583010.docx
SWOT ANALYSIS OF AMERICAN EXPRESS COMPANY
American Express Company
Parent Company
American Express Company
Category
Consumer Financial Services
Sector
Financial Institutions
Don't Leave Home Without It; My life. My card; Long Live Dreams; Tagline/ Slogan American Express. Do More ; Make life rewarding
American Express offers world-class Charge and Credit Cards, Gift USP Cards, Rewards and Travel cards
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
An essential to be carried along everywhere you go
SWOT Analysis
1.Strong brand name and good financial position 2.Globally acclaimed and recognised 3.Safest mode of spending while travelling 4.Easy to use and is best known for its credit card, charge card, and traveler's cheque businesses 5.Has over 60,000 employees Strength 6.Loyalty programs for customers
1.Decline in Traveller’s cheque usage Weakness 2.Lacking in debit card services at the point-of-sale
Opportunity
1.Expansion in other countries 2.Diversifying portfolios for customers
3.Innovative schemes for easier usage
1.Changing govt regulations and financial crisis like recessions 2.Uncertainity in interchange fee Threats 3.Fierce competition with other companies
Competition
1.Visa Competitors 2.Mastercard
doc_605583010.docx