Description
SWOT ANALYSIS OF AMERICAN EQUITY INVEST
American Equity Invest Parent Company Category Sector Tagline/ Slogan USP American Equity Health care Life Insurance We’re the One We provide “Sleep Insurance” STP Segment Target Group institutional, mutual fund and wealth management markets independent agents and policyholders focus primarily on our annuity business and earn predictable returns by managing investment spreads and investment risk SWOT Analysis 1. One of the major players in the asset management industry 2. Well-balanced asset mix 3. Strong balance sheet providing resilience to adverse market developments 4. Good market reputation and wide variety of services offered Strength 5. Strong customer centric approach 1. Lack of presence in Asia Pacific 2. Broad based asset outflows reducing revenue rate 1. Positive outlook for the global asset management market 2.Mergers and Acquisitions to prove beneficial 1. Consolidation in fund management industry
Positioning
Weakness
Opportunity Threats
2. Regulatory changes leading to higher operational costs Competition 1. Allianz Life Insurance Company of North America 2. Great American Life Insurance Company 3. Sammons Financial Group
Competitors
doc_222252274.docx
SWOT ANALYSIS OF AMERICAN EQUITY INVEST
American Equity Invest Parent Company Category Sector Tagline/ Slogan USP American Equity Health care Life Insurance We’re the One We provide “Sleep Insurance” STP Segment Target Group institutional, mutual fund and wealth management markets independent agents and policyholders focus primarily on our annuity business and earn predictable returns by managing investment spreads and investment risk SWOT Analysis 1. One of the major players in the asset management industry 2. Well-balanced asset mix 3. Strong balance sheet providing resilience to adverse market developments 4. Good market reputation and wide variety of services offered Strength 5. Strong customer centric approach 1. Lack of presence in Asia Pacific 2. Broad based asset outflows reducing revenue rate 1. Positive outlook for the global asset management market 2.Mergers and Acquisitions to prove beneficial 1. Consolidation in fund management industry
Positioning
Weakness
Opportunity Threats
2. Regulatory changes leading to higher operational costs Competition 1. Allianz Life Insurance Company of North America 2. Great American Life Insurance Company 3. Sammons Financial Group
Competitors
doc_222252274.docx