Description
SWOT ANALYSIS OF AMAR UJALA
Amar Ujala
Parent Company
Amar Ujala Publications Ltd
Category
Hindi language daily newspaper
Sector
Media and Newspapers
Kabron se pehleaaptakpahunche, aajkasachaaptakpahunchaye, josh Tagline/ Slogan such ka
One of the top largest hindi daily newspaper with over 8 million USP subscribers
STP
Segment
Hindi reading population
Target Group
Business men, students and politicians
Positioning
People will get access to the latest truth in the earliest time
SWOT Analysis
1. Distributed across 8 states in India 2. Known for publicly displaying truths as a passion 3. Known for social awakening and introducing a feeling of social responsibility Strength 4. Fourth largest Hindi daily newspaper in India
1.No adequate representation in south India Weakness 2. Amar Ujala has to innovate to be in a better rank
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further Opportunity 3.Big opportunity exits in South India to be exploited
1.Cut-throat competition from other players in the industry 2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm 3.Immediate need to move up the ladder may lead to increase in Threats expenses
Competition
1.Dainik Bhaskar 2.Dainik Jagran Competitors 3.Hindustan Times
doc_105212980.docx
SWOT ANALYSIS OF AMAR UJALA
Amar Ujala
Parent Company
Amar Ujala Publications Ltd
Category
Hindi language daily newspaper
Sector
Media and Newspapers
Kabron se pehleaaptakpahunche, aajkasachaaptakpahunchaye, josh Tagline/ Slogan such ka
One of the top largest hindi daily newspaper with over 8 million USP subscribers
STP
Segment
Hindi reading population
Target Group
Business men, students and politicians
Positioning
People will get access to the latest truth in the earliest time
SWOT Analysis
1. Distributed across 8 states in India 2. Known for publicly displaying truths as a passion 3. Known for social awakening and introducing a feeling of social responsibility Strength 4. Fourth largest Hindi daily newspaper in India
1.No adequate representation in south India Weakness 2. Amar Ujala has to innovate to be in a better rank
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further Opportunity 3.Big opportunity exits in South India to be exploited
1.Cut-throat competition from other players in the industry 2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm 3.Immediate need to move up the ladder may lead to increase in Threats expenses
Competition
1.Dainik Bhaskar 2.Dainik Jagran Competitors 3.Hindustan Times
doc_105212980.docx