Description
SWOT ANALYSIS OF AMAR REMEDIES LTD
Amar Remedies Ltd
Parent Company
Amar Remedies Ltd
Category
Personal Hygiene
Sector
FMCG
Tagline/ Slogan
Creations for Body and Bath
USP
Ayurvedic personal hygiene products
STP
Segment
Personal hygiene users
Target Group
Ayurvedic oral product users
Positioning
Premier personal hygiene Ayurvedic products of India
SWOT Analysis
1. The company's has a wide product range including toothpastes, tooth powders, toothbrushes, petroleum jellies, talcs, soaps, shampoos, lotions, ointments, and creams 2. The company was established with an objective of undertaking extensive research in Ayurveda, and has become an established name in Ayurvedic products 3. It has popular brands like Smile and Amar under its product portfolio 4. The Company has entered into an arrangement with WALT DISNEY in-order to further penetrate urban and semi-urban areas and across geographies in India 5. It has launched sub-brands in foreign countries, namely UAE, USA, Nepal, Angola, Egypt, Kenya, South Africa and Nigeria 6. Launched their high end natural beauty care products showroom under the brand 'The Natures Co' which increases both its market and Strength consumer base
1. Over reliance on Ayurvedic products 2. Company gives dividends instead of retaining profits for future expansion plans and give a positive signal for the firm’s prospects 3. Presence in all segments confuses the consumer about the actual Weakness positioning of the company’s brands
1. The Luxury Natural Cosmetic Segment is in Boom and the cosmetics market 2. Rural Market presents huge opportunity to the company to expand its market as Rural Indians are developing desire for personal care products 3. The global personal care products industry is growing at a very rapid pace which allows company to pursue aggressive expansion plans 4. In most of the countries the demand for organic products has been rising steadily, which signals a positive trend for the company’s Opportunity Ayurvedic products
1. Stiff competition impacts pricing power as new entrants are using pricing as a tool because high inflation makes lower prices easier to attract consumers 2. Intervention of Government viz-a-viz import & export of FMCG products is causing upheavals in the market hence affecting both demand and price 3. Constant increase in costs in terms of raw material and packaging Threats costs
Competition 1. 2. 3. 4. 5. Competitors 6. Colgate-Palmolive (India) Ltd. Dabur India Ltd. Emami Ltd. Hindustan Unilever Ltd. Jyothy Consumer Products Ltd. Marico Ltd.
doc_838323711.docx
SWOT ANALYSIS OF AMAR REMEDIES LTD
Amar Remedies Ltd
Parent Company
Amar Remedies Ltd
Category
Personal Hygiene
Sector
FMCG
Tagline/ Slogan
Creations for Body and Bath
USP
Ayurvedic personal hygiene products
STP
Segment
Personal hygiene users
Target Group
Ayurvedic oral product users
Positioning
Premier personal hygiene Ayurvedic products of India
SWOT Analysis
1. The company's has a wide product range including toothpastes, tooth powders, toothbrushes, petroleum jellies, talcs, soaps, shampoos, lotions, ointments, and creams 2. The company was established with an objective of undertaking extensive research in Ayurveda, and has become an established name in Ayurvedic products 3. It has popular brands like Smile and Amar under its product portfolio 4. The Company has entered into an arrangement with WALT DISNEY in-order to further penetrate urban and semi-urban areas and across geographies in India 5. It has launched sub-brands in foreign countries, namely UAE, USA, Nepal, Angola, Egypt, Kenya, South Africa and Nigeria 6. Launched their high end natural beauty care products showroom under the brand 'The Natures Co' which increases both its market and Strength consumer base
1. Over reliance on Ayurvedic products 2. Company gives dividends instead of retaining profits for future expansion plans and give a positive signal for the firm’s prospects 3. Presence in all segments confuses the consumer about the actual Weakness positioning of the company’s brands
1. The Luxury Natural Cosmetic Segment is in Boom and the cosmetics market 2. Rural Market presents huge opportunity to the company to expand its market as Rural Indians are developing desire for personal care products 3. The global personal care products industry is growing at a very rapid pace which allows company to pursue aggressive expansion plans 4. In most of the countries the demand for organic products has been rising steadily, which signals a positive trend for the company’s Opportunity Ayurvedic products
1. Stiff competition impacts pricing power as new entrants are using pricing as a tool because high inflation makes lower prices easier to attract consumers 2. Intervention of Government viz-a-viz import & export of FMCG products is causing upheavals in the market hence affecting both demand and price 3. Constant increase in costs in terms of raw material and packaging Threats costs
Competition 1. 2. 3. 4. 5. Competitors 6. Colgate-Palmolive (India) Ltd. Dabur India Ltd. Emami Ltd. Hindustan Unilever Ltd. Jyothy Consumer Products Ltd. Marico Ltd.
doc_838323711.docx