Description
SWOT ANALYSIS OF ALPIQ HOLDINGS

Alpiq Holding

Parent Company

Alpiq Holding

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Energy with a future

USP

One stop energy solution STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

partner for everything related to energy and energy services SWOT Analysis

1. Helps customers to simplify energy management and optimise the entire process 2. Provides energy-related services to business and industry 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Strong R&D capabilities 5. Vertically integrated business Strength 6. Has operations in over 11 countries

1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations Weakness 2. Energy portfolio not well diversified compared to global leaders

Opportunity

1. Wind power generation 2. Future development of nuclear power

3. Plans to reduce CO2 emission

1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition

1. E.ON AG 2. Vattenfall AB Competitors 3. BKW FMB Energy Ltd



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