Description
SWOT ANALYSIS OF ALPENLIEBE
Alpenliebe
Parent Company
Perfetti van Melle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Lallach aa lap lap;
USP
A rich milky caramel toffee
STP
Segment
People looking to have sweet
Target Group
Youth from middle and upper class
Positioning
Its for the child in everyone
SWOT Analysis
1.Marketing Innovation through new campaigns 2.Promotional tactics 3.Excellent Packaging and high quality products 4.Excellent availability due to wide distribution network of Perfetti Strength 5.Advertising Campaign with celebrity brand ambassadors
1.Fewer Flavours available to choose from Weakness 2.Popular only among Kids and adoloscents
1.Innovation within the brand 2.Sugar free products Opportunity 3. Tie-ups with restaurants, hotel chains etc
1.Competition from international brands Threats 2.Competition from domestic players like lacto king etc
Competition
1.Lacto King Competitors 2.Local Candies
doc_985486108.docx
SWOT ANALYSIS OF ALPENLIEBE
Alpenliebe
Parent Company
Perfetti van Melle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Lallach aa lap lap;
USP
A rich milky caramel toffee
STP
Segment
People looking to have sweet
Target Group
Youth from middle and upper class
Positioning
Its for the child in everyone
SWOT Analysis
1.Marketing Innovation through new campaigns 2.Promotional tactics 3.Excellent Packaging and high quality products 4.Excellent availability due to wide distribution network of Perfetti Strength 5.Advertising Campaign with celebrity brand ambassadors
1.Fewer Flavours available to choose from Weakness 2.Popular only among Kids and adoloscents
1.Innovation within the brand 2.Sugar free products Opportunity 3. Tie-ups with restaurants, hotel chains etc
1.Competition from international brands Threats 2.Competition from domestic players like lacto king etc
Competition
1.Lacto King Competitors 2.Local Candies
doc_985486108.docx