Description
SWOT ANALYSIS OF ALLEN SOLLY
Allen Solly
Parent company
Madura Fashion & Lifestyle (Aditya Birla group)
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Friday Dressing; Why so serious
Usp
Stylish office wear STP
Segment
Young fashion conscious Women and Men
Target group
Urban Men Upper class and upper middle class
Positioning
Lighten up the workplace SWOT Analysis
1. The brand is present in more than 50 countries 2. In-house and experienced design and product teams are available with Allen Solly. 3. Premium fashion and international fashion also available 4. Work casuals in bold colours, innovative fabric and young fits Strength 5. Strong Management team also is strength to the company
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
1. Digital initiatives and plans to spend significantly on it over the Opportunity next few years 2.The brand can diversify into emerging markets and also consider of
expanding into other countries or sectors.
1. New technology coming in might pose threat 2. Similar patterns and verity available at lesser price with other brands pose a threat. 3. Local market may offer similar patterns at a lesser price although Threats discounting on the quality. Competition
1.Raymond 2.Arrow Competitors 3.Belmonte
doc_171045956.docx
SWOT ANALYSIS OF ALLEN SOLLY
Allen Solly
Parent company
Madura Fashion & Lifestyle (Aditya Birla group)
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Friday Dressing; Why so serious
Usp
Stylish office wear STP
Segment
Young fashion conscious Women and Men
Target group
Urban Men Upper class and upper middle class
Positioning
Lighten up the workplace SWOT Analysis
1. The brand is present in more than 50 countries 2. In-house and experienced design and product teams are available with Allen Solly. 3. Premium fashion and international fashion also available 4. Work casuals in bold colours, innovative fabric and young fits Strength 5. Strong Management team also is strength to the company
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
1. Digital initiatives and plans to spend significantly on it over the Opportunity next few years 2.The brand can diversify into emerging markets and also consider of
expanding into other countries or sectors.
1. New technology coming in might pose threat 2. Similar patterns and verity available at lesser price with other brands pose a threat. 3. Local market may offer similar patterns at a lesser price although Threats discounting on the quality. Competition
1.Raymond 2.Arrow Competitors 3.Belmonte
doc_171045956.docx