Description
SWOT ANALYSIS OF ALL NIPPON AIRWAYS
All Nippon Airways Parent Company Category Sector Tagline/ Slogan USP All Nippon Airways Passenger and Cargo Airlines Airlines We fly 1st Japan’s largest airline STP Segment Target Group Positioning Cargo Carriers Business Consumers Safety focused, yet reliable SWOT Analysis 1.Being a Star Alliance member, it's code share agreements allows it to provide service to nearly 120 destinations 2.The airline has a strong brand image for being Safety focused 3. Leader in Domestic market of Japan and a very high brand recall 4. Cargo segment of ANA is very well known for its efficient services 5. Has an employee strength of over 14,000 employees Strength 6. present in close to 31 international routes 1.Financial fluctuation is a concern Weakness 2. over dependence on Japan for its services 1. Expansion to more International destinations 2. Establishing its own MRO services which will act as a source
Opportunity
of ancillary income 3. Better advertising and services for customers 1. Rising Fuel Costs and govt policies 2. Fluctuations in economy resulting in fluctuation air travel demand 3. Rising labor cost Competition 1.Japan Airline Group 2.Skymark Airlines 3.Pech aviation
Threats
Competitors
doc_669418706.docx
SWOT ANALYSIS OF ALL NIPPON AIRWAYS
All Nippon Airways Parent Company Category Sector Tagline/ Slogan USP All Nippon Airways Passenger and Cargo Airlines Airlines We fly 1st Japan’s largest airline STP Segment Target Group Positioning Cargo Carriers Business Consumers Safety focused, yet reliable SWOT Analysis 1.Being a Star Alliance member, it's code share agreements allows it to provide service to nearly 120 destinations 2.The airline has a strong brand image for being Safety focused 3. Leader in Domestic market of Japan and a very high brand recall 4. Cargo segment of ANA is very well known for its efficient services 5. Has an employee strength of over 14,000 employees Strength 6. present in close to 31 international routes 1.Financial fluctuation is a concern Weakness 2. over dependence on Japan for its services 1. Expansion to more International destinations 2. Establishing its own MRO services which will act as a source
Opportunity
of ancillary income 3. Better advertising and services for customers 1. Rising Fuel Costs and govt policies 2. Fluctuations in economy resulting in fluctuation air travel demand 3. Rising labor cost Competition 1.Japan Airline Group 2.Skymark Airlines 3.Pech aviation
Threats
Competitors
doc_669418706.docx