Description
SWOT ANALYSIS OF ALFA ROMEO
Alfa Romeo
Parent Company
Fiat
Category
Sports Car
Sector
Automobiles
Tagline/ Slogan
Beauty is not enough; Power for your control
USP
Sports cars providing ultimate performance and designed elegantly STP
Segment
Sports cars
Targeted towards affluent customers seeking sporty driving Target Group experience
Positioning
Positioned as a stylish and innovative car manufacturing company SWOT Analysis
1. Dedicated designing team which brings great styles and designs 2. One of the best engines delivering finest performanceconsumption ratio 3. One of the Safest cars scoring highest in the EuroNCAP 4. Strong presence in the car and bike racing world due to which a strong brand identity has been built Strength 5. Excellent services integrated with multimedia applications
1. Lack of presence in many automobile markets Weakness 2. Limited of extensive distribution and widely spread service centers
Opportunity
1. Expanding automobile market and available space for competitors
2. Entering into major markets by increasing penetration 3. Augmenting manufacturing capacities & distribution networks 4. Attract newer customers by competitive pricing 5. Expanding product portfolio so as to cater to various customer segments
1. Increasing fuel costs 2. Many markets dominated by some players 3. Lesser buyers of the specific segment 4. Product innovations and frugal engineering by competitors Threats 5. Competition Competition
1. Audi 2. Mercedes Benz 3. Bentley Competitors 4. Aston martin
doc_125980045.docx
SWOT ANALYSIS OF ALFA ROMEO
Alfa Romeo
Parent Company
Fiat
Category
Sports Car
Sector
Automobiles
Tagline/ Slogan
Beauty is not enough; Power for your control
USP
Sports cars providing ultimate performance and designed elegantly STP
Segment
Sports cars
Targeted towards affluent customers seeking sporty driving Target Group experience
Positioning
Positioned as a stylish and innovative car manufacturing company SWOT Analysis
1. Dedicated designing team which brings great styles and designs 2. One of the best engines delivering finest performanceconsumption ratio 3. One of the Safest cars scoring highest in the EuroNCAP 4. Strong presence in the car and bike racing world due to which a strong brand identity has been built Strength 5. Excellent services integrated with multimedia applications
1. Lack of presence in many automobile markets Weakness 2. Limited of extensive distribution and widely spread service centers
Opportunity
1. Expanding automobile market and available space for competitors
2. Entering into major markets by increasing penetration 3. Augmenting manufacturing capacities & distribution networks 4. Attract newer customers by competitive pricing 5. Expanding product portfolio so as to cater to various customer segments
1. Increasing fuel costs 2. Many markets dominated by some players 3. Lesser buyers of the specific segment 4. Product innovations and frugal engineering by competitors Threats 5. Competition Competition
1. Audi 2. Mercedes Benz 3. Bentley Competitors 4. Aston martin
doc_125980045.docx