Description
SWOT ANALYSIS OF ALDI
ALDI
Parent Company
ALDI Einkauf GmbH & Co. oHG
Category
Retail Industry
Sector
Lifestyle and Retail
Tagline/ Slogan
Spend a little, live a lot
USP
Sells at affordable prices maintaining top quality products. STP
Segment
People looking out to purchase grocery at competitive prices.
Target Group
Households
Aldi is a place which people reckon more with its private labels. Having strongly placed in Germany, it is now trying to firmly place Positioning itself internationally. SWOT Analysis
1. Claims to serve top quality products 2. Offers at very affordable prices 3. Strong presence in Germany with over 2500 stores 4.Keeps the operating costs low 5. Internationally has around 8000 stores in Europe and other countries Strength 6. Has operations in over 15 countries worldwide
1.Still relatively small as compared to other brands 2. Hasn’t been able to impact globally as there are a few other chain stores 3. Sometimes allegedly regarded as a store for cheap and low quality Weakness items
1.Needs to invest more in advertising to beat competition Opportunity 2. Expanding into growing economies like Africa, Asia etc
1.Cannot cater to shoppers looking for a ‘complete shopping experience’ 2.Other retailers who have thousands of different SKUs. 3.Private label brands of ALDI can be tossed away by established Threats brands. Competition
Competitors
1. LIDL
doc_497088887.docx
SWOT ANALYSIS OF ALDI
ALDI
Parent Company
ALDI Einkauf GmbH & Co. oHG
Category
Retail Industry
Sector
Lifestyle and Retail
Tagline/ Slogan
Spend a little, live a lot
USP
Sells at affordable prices maintaining top quality products. STP
Segment
People looking out to purchase grocery at competitive prices.
Target Group
Households
Aldi is a place which people reckon more with its private labels. Having strongly placed in Germany, it is now trying to firmly place Positioning itself internationally. SWOT Analysis
1. Claims to serve top quality products 2. Offers at very affordable prices 3. Strong presence in Germany with over 2500 stores 4.Keeps the operating costs low 5. Internationally has around 8000 stores in Europe and other countries Strength 6. Has operations in over 15 countries worldwide
1.Still relatively small as compared to other brands 2. Hasn’t been able to impact globally as there are a few other chain stores 3. Sometimes allegedly regarded as a store for cheap and low quality Weakness items
1.Needs to invest more in advertising to beat competition Opportunity 2. Expanding into growing economies like Africa, Asia etc
1.Cannot cater to shoppers looking for a ‘complete shopping experience’ 2.Other retailers who have thousands of different SKUs. 3.Private label brands of ALDI can be tossed away by established Threats brands. Competition
Competitors
1. LIDL
doc_497088887.docx