Description
SWOT ANALYSIS OF AJINOMOTO
Ajinomoto
Parent Company
Ajinomoto Co. Inc.
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Eat Well, Live Well; Essence of taste
Mainstay flavor enhancer AJI-NO-MOTO, which is the most powerful USP brand in its portfolio
STP
Product segments Food products, Pharmaceuticals, Specialty Segment chemicals, Bioscience products
Target Group
Housewives, chefs, restaurants
Contributing to human health globally while creating unique value to Positioning benefit customers
SWOT Analysis
1. High cost advantage 2. Bargaining power of both suppliers & buyers is low 3. Well established brand with a strong reputation, high brand equity 4. Low threat of new entrants due to high entry barriers and involves large capital 5. Loyal customer base 6. Comprehensive production technology 7. High responsiveness to customers Strength 8. Strong financial position and has nearly 25,000 employees
Weakness
1.Rely heavily on advertising
2. Focus is way too high in seasonings business
1.Acquisitions of smaller brands 2. Emerging markets and expansion abroad Opportunity 3. Innovations in the existing products
1.Product substitution in seasonings is high 2. Intense competition; also lower cost competitors or imports 3.Unpredictable economy Threats 4. Price wars
Competition
1. Campbell 2. Maggi Competitors 3. Vedan
doc_843004604.docx
SWOT ANALYSIS OF AJINOMOTO
Ajinomoto
Parent Company
Ajinomoto Co. Inc.
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Eat Well, Live Well; Essence of taste
Mainstay flavor enhancer AJI-NO-MOTO, which is the most powerful USP brand in its portfolio
STP
Product segments Food products, Pharmaceuticals, Specialty Segment chemicals, Bioscience products
Target Group
Housewives, chefs, restaurants
Contributing to human health globally while creating unique value to Positioning benefit customers
SWOT Analysis
1. High cost advantage 2. Bargaining power of both suppliers & buyers is low 3. Well established brand with a strong reputation, high brand equity 4. Low threat of new entrants due to high entry barriers and involves large capital 5. Loyal customer base 6. Comprehensive production technology 7. High responsiveness to customers Strength 8. Strong financial position and has nearly 25,000 employees
Weakness
1.Rely heavily on advertising
2. Focus is way too high in seasonings business
1.Acquisitions of smaller brands 2. Emerging markets and expansion abroad Opportunity 3. Innovations in the existing products
1.Product substitution in seasonings is high 2. Intense competition; also lower cost competitors or imports 3.Unpredictable economy Threats 4. Price wars
Competition
1. Campbell 2. Maggi Competitors 3. Vedan
doc_843004604.docx