Description
SWOT ANALYSIS OF AJANTA SOYA LTD
Ajanta Soya Ltd
Parent Company
Ajanta Soya Ltd
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
Parosen… EkBharosa
USP
Guaranteed Safe and Pure STP
Segment
People looking for a good quality and healthy edible oils
Target Group
Health conscious, lower and middle class families
Positioning
Building trust through quality SWOT Analysis
1. Supplies loose Vanaspati to manufacturers like ITC Foods, Britannia, and Parle 2. One of the best refining capabilities, state of art technology, fully equipped modern laboratory 3. Utmost nutritional value and long shelf life 4. Good brand recall in northern part of the country under the names Strength ‘Dhruv’ and Anchal’
1. Less visibility and market share across country compared to competitors Weakness 2.No control on raw material prices as product is agro based
1.Product line extension in foods segment 2. Increasing health consciousness among people Opportunity 3. Rise in purchasing power of people
1.People moving away from oily food, by using less amount of oil 2.Low priced products pose a great threat Threats 3.High level of competition Competition
1.Agro Tech foods 2. Mother Diary 3. Cargill India Competitors 4. Sanwaria Agro Oils Ltd.
doc_474831962.docx
SWOT ANALYSIS OF AJANTA SOYA LTD
Ajanta Soya Ltd
Parent Company
Ajanta Soya Ltd
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
Parosen… EkBharosa
USP
Guaranteed Safe and Pure STP
Segment
People looking for a good quality and healthy edible oils
Target Group
Health conscious, lower and middle class families
Positioning
Building trust through quality SWOT Analysis
1. Supplies loose Vanaspati to manufacturers like ITC Foods, Britannia, and Parle 2. One of the best refining capabilities, state of art technology, fully equipped modern laboratory 3. Utmost nutritional value and long shelf life 4. Good brand recall in northern part of the country under the names Strength ‘Dhruv’ and Anchal’
1. Less visibility and market share across country compared to competitors Weakness 2.No control on raw material prices as product is agro based
1.Product line extension in foods segment 2. Increasing health consciousness among people Opportunity 3. Rise in purchasing power of people
1.People moving away from oily food, by using less amount of oil 2.Low priced products pose a great threat Threats 3.High level of competition Competition
1.Agro Tech foods 2. Mother Diary 3. Cargill India Competitors 4. Sanwaria Agro Oils Ltd.
doc_474831962.docx