Description
SWOT ANALYSIS OF AIRTEL
Airtel
Parent Company
Bharti
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Express yourself
USP
Top brand in India and Brand connect
STP
Segment
Elite class of people; Corporates
Target Group
Elite class above 25 years age; YUPS(Young Upward Professionals)
Positioning
Aspirational and lifestyle brand; Premium category
SWOT Analysis
Strength
1.Largest cellular service provider in India, with over 164.61 million subscribers at the end of April 2011 2.Largest Telecom operator in the world with 207.8 million subscribers across 19 countries at the end of 2010 3.Only Indian operator, with VSNL, that has an international submarine cable 4.High brand visibility 5.Strong advertising with celebrity brand ambassadors
Weakness
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market
Threats
1.New entrant's low price offering 2.Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Tata Docomo MTNL BSNL Uninor Tata Indicom Virgin
doc_110211965.docx
SWOT ANALYSIS OF AIRTEL
Airtel
Parent Company
Bharti
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Express yourself
USP
Top brand in India and Brand connect
STP
Segment
Elite class of people; Corporates
Target Group
Elite class above 25 years age; YUPS(Young Upward Professionals)
Positioning
Aspirational and lifestyle brand; Premium category
SWOT Analysis
Strength
1.Largest cellular service provider in India, with over 164.61 million subscribers at the end of April 2011 2.Largest Telecom operator in the world with 207.8 million subscribers across 19 countries at the end of 2010 3.Only Indian operator, with VSNL, that has an international submarine cable 4.High brand visibility 5.Strong advertising with celebrity brand ambassadors
Weakness
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market
Threats
1.New entrant's low price offering 2.Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Tata Docomo MTNL BSNL Uninor Tata Indicom Virgin
doc_110211965.docx