Description
SWOT ANALYSIS OF AIR MAURITIUS
Air Mauritius Parent Company Category Sector Tagline/ Slogan USP Air Mauritius Holdings Ltd International Airlines Mauritius – It’s a pleasure Quality Service STP Segment Target Group Positioning Customers looking for safety/punctuality Middle class/ Upper middle class/ Business men Safety and Security at affordable prices SWOT Analysis 1. Recipient of Indian Ocean Leading Airline Prize seven years in a row 2. Very young fleet with an average age of 9.4 years 3. An important and strong presence in the European, African, and Indian Ocean region markets 4. According to Aviation Safety Network, the airline has not suffered any accident or incident that led to fatalities thus a strong image for safety Strength 5. Strong support from the govt 1. Strong competition means limited market share Weakness Opportunity 3. Limited destinations and hence not utilizing the potential of Airline business 1. Expanding reach by increasing number of destinations and fleet
size 2. Leverage on safety to attract high end travelers 3. Utilize strong association with Air bus to increase fleet size 1. Unstable European economy 2. Increasing cost of fuel Competition 1. Air Austral Competitors 2. Air Seychelles
Threats
doc_596956406.docx
SWOT ANALYSIS OF AIR MAURITIUS
Air Mauritius Parent Company Category Sector Tagline/ Slogan USP Air Mauritius Holdings Ltd International Airlines Mauritius – It’s a pleasure Quality Service STP Segment Target Group Positioning Customers looking for safety/punctuality Middle class/ Upper middle class/ Business men Safety and Security at affordable prices SWOT Analysis 1. Recipient of Indian Ocean Leading Airline Prize seven years in a row 2. Very young fleet with an average age of 9.4 years 3. An important and strong presence in the European, African, and Indian Ocean region markets 4. According to Aviation Safety Network, the airline has not suffered any accident or incident that led to fatalities thus a strong image for safety Strength 5. Strong support from the govt 1. Strong competition means limited market share Weakness Opportunity 3. Limited destinations and hence not utilizing the potential of Airline business 1. Expanding reach by increasing number of destinations and fleet
size 2. Leverage on safety to attract high end travelers 3. Utilize strong association with Air bus to increase fleet size 1. Unstable European economy 2. Increasing cost of fuel Competition 1. Air Austral Competitors 2. Air Seychelles
Threats
doc_596956406.docx