Description
SWOT ANALYSIS OF AIR INDIA
Air India Parent Company Category Sector Tagline/ Slogan USP Air India Limited International Airlines Your Palace in the Sky The oldest Indian international airline STP Segment Target Group Positioning Indian international travellers Corporate, Upper Middle Class Premium SWOT Analysis 1. Strong Backing by the government of India 2. Brand New Fleet of aircraft 3. It is known for its unique and high quality "Maharaja" advertising 4. Air India has its presence in nearly 19 countries Strength 5. It covers approximately 50 destinations in India 1. Labour Problems and political intervention is a cause of worry 2. Financial crisis leading to payment issues of employees 1. Dedicated set of customers. Can leverage on brand new fleet 2. Expansion of routes and international destinations Opportunity 3. Solving internal issues regarding workforce can hugely boost image and operations
Weakness
Threats
1. Rising Labour Costs 2. Rising Fuel Costs 3. Losing Marketshare due to other carriers Competition Jet Airways British Airways Kingfisher
Competitors
doc_784163874.docx
SWOT ANALYSIS OF AIR INDIA
Air India Parent Company Category Sector Tagline/ Slogan USP Air India Limited International Airlines Your Palace in the Sky The oldest Indian international airline STP Segment Target Group Positioning Indian international travellers Corporate, Upper Middle Class Premium SWOT Analysis 1. Strong Backing by the government of India 2. Brand New Fleet of aircraft 3. It is known for its unique and high quality "Maharaja" advertising 4. Air India has its presence in nearly 19 countries Strength 5. It covers approximately 50 destinations in India 1. Labour Problems and political intervention is a cause of worry 2. Financial crisis leading to payment issues of employees 1. Dedicated set of customers. Can leverage on brand new fleet 2. Expansion of routes and international destinations Opportunity 3. Solving internal issues regarding workforce can hugely boost image and operations
Weakness
Threats
1. Rising Labour Costs 2. Rising Fuel Costs 3. Losing Marketshare due to other carriers Competition Jet Airways British Airways Kingfisher
Competitors
doc_784163874.docx