Description
SWOT ANALYSIS OF AIR FRANCE
Air France Parent Company Category Sector Tagline/ Slogan Air France-KLM International Airline Making the Sky the best place on the Earth In-flight entertainment and Tie up with rail service in Paris enabling air ticket booking at railway station STP Segment Target Group Positioning Upper middle class/Businessmen Passengers looking for luxury/comfort Premium , High quality of service SWOT Analysis 1. A very well established airline serving 270+ destinations worldwide with a fleet size of over 250 2. Strong hub at Paris-Charles de Gaulle Airport 3. Tie-up with SNCF to provide rail services at TGV station in Paris. Travelers can book air ticket, check-in for the flight at the railway station itself 4. Through the mobile site and Air France apps, all major services are available on a smart phone in 9 languages and at no extra charge Strength 5. Good branding and marketing through TVCs print ads and sponsorship 1. The depressed cargo market is having negative impact on financial condition of the company 2. Air France has many subsidiaries and efficiently managing
USP
Weakness
them is becoming difficult 1. Capitalise on central dual hub-based network 2. Capture European sourced international traffic 3. Use SkyTeam alliance to strengthen margins Opportunity 4. Improve labour relations via employee ownership programme 1. Short-haul pricing pressure as competition intensifies 2. Persistently high fuel costs 3. Personnel cost increases despite long-term agreements in place Threats 4. Collapse or weakness of partner airlines Competition 1. Lufthansa 2. AMR 3. British Airways
Competitors
doc_518439861.docx
SWOT ANALYSIS OF AIR FRANCE
Air France Parent Company Category Sector Tagline/ Slogan Air France-KLM International Airline Making the Sky the best place on the Earth In-flight entertainment and Tie up with rail service in Paris enabling air ticket booking at railway station STP Segment Target Group Positioning Upper middle class/Businessmen Passengers looking for luxury/comfort Premium , High quality of service SWOT Analysis 1. A very well established airline serving 270+ destinations worldwide with a fleet size of over 250 2. Strong hub at Paris-Charles de Gaulle Airport 3. Tie-up with SNCF to provide rail services at TGV station in Paris. Travelers can book air ticket, check-in for the flight at the railway station itself 4. Through the mobile site and Air France apps, all major services are available on a smart phone in 9 languages and at no extra charge Strength 5. Good branding and marketing through TVCs print ads and sponsorship 1. The depressed cargo market is having negative impact on financial condition of the company 2. Air France has many subsidiaries and efficiently managing
USP
Weakness
them is becoming difficult 1. Capitalise on central dual hub-based network 2. Capture European sourced international traffic 3. Use SkyTeam alliance to strengthen margins Opportunity 4. Improve labour relations via employee ownership programme 1. Short-haul pricing pressure as competition intensifies 2. Persistently high fuel costs 3. Personnel cost increases despite long-term agreements in place Threats 4. Collapse or weakness of partner airlines Competition 1. Lufthansa 2. AMR 3. British Airways
Competitors
doc_518439861.docx