Description
SWOT ANALYSIS OF AGRO TECH FOODS
Agro Tech Foods
Parent Company
Agro Tech Foods
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Healthy oil for healthy people
USP
India’s leading foods company catering to healthier life of consumers
Product Portfolio
Brands
1. Sun Drop
2. ACT II Popcorn
STP
Segment
People looking for a good quality oils and food brand
Target Group
Health conscious, urban middle and upper middle class families
Positioning
A healthy and nourishing oil and foods brand
SWOT Analysis
1.Popular subsidiary brands like Sundrop, ACT II, Crystal, etc. 2. Strong distribution network 3. Affiliation to ConAgra foods of U.S.A. 4. Popular for its healthy and nourishing products 5. A leading brand in edible oil and foods sector in India 6. Sundrop has large market share in sunflower oil market 7.Strong brand loyalty and brand recall 8.Products perceived as healthy and nutritious Strength 9.C.S.R. activities like ‘Feeding children better’
1.Low presence in rural markets Weakness 2.Limited market share in food segment due to competition
1.Product line extension in foods segment 2.Health consciousness amongst people 3.Rise in purchasing power of people in India Opportunity 4.Organise or sponsor events like medical checkups, marathons, etc.
1.People moving away from oily food, by using less amount of oil 2.Low priced products pose a great threat Threats 3.High level of competition
Competition
1.Mother Dairy 2.Fortune 3.Saffola Competitors 4.Cargill India
doc_309094371.docx
SWOT ANALYSIS OF AGRO TECH FOODS
Agro Tech Foods
Parent Company
Agro Tech Foods
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Healthy oil for healthy people
USP
India’s leading foods company catering to healthier life of consumers
Product Portfolio
Brands
1. Sun Drop
2. ACT II Popcorn
STP
Segment
People looking for a good quality oils and food brand
Target Group
Health conscious, urban middle and upper middle class families
Positioning
A healthy and nourishing oil and foods brand
SWOT Analysis
1.Popular subsidiary brands like Sundrop, ACT II, Crystal, etc. 2. Strong distribution network 3. Affiliation to ConAgra foods of U.S.A. 4. Popular for its healthy and nourishing products 5. A leading brand in edible oil and foods sector in India 6. Sundrop has large market share in sunflower oil market 7.Strong brand loyalty and brand recall 8.Products perceived as healthy and nutritious Strength 9.C.S.R. activities like ‘Feeding children better’
1.Low presence in rural markets Weakness 2.Limited market share in food segment due to competition
1.Product line extension in foods segment 2.Health consciousness amongst people 3.Rise in purchasing power of people in India Opportunity 4.Organise or sponsor events like medical checkups, marathons, etc.
1.People moving away from oily food, by using less amount of oil 2.Low priced products pose a great threat Threats 3.High level of competition
Competition
1.Mother Dairy 2.Fortune 3.Saffola Competitors 4.Cargill India
doc_309094371.docx