Description
SWOT ANALYSIS OF AGL ENERGY
AGL Energy
Parent Company
AGL Energy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Energy in Action
USP
Largest retailer of gas and Electricity in Australia STP
Segment
Industries, Big cities, Ports etc looking to electrical utlities solution
Target Group
Industries, corporates, individuals
Positioning
Leading power company in Australia SWOT Analysis
1. Operates in Australia, serves over 6 million+ customers 2. Generating capacity is 5000 MW – mostly of gas and coal powered plants, but also has wind, solar and hydro power plants. Largest retailer of Renewable power is Australia 3. Has strong market presence and is a vertically integrated company – has gas powered plants and is also involved in natural gas generation. Present in all parts of the Energy value chain. 4.Features in the ASX stock index of the top 50 Australian companies with a strong market capitalization Strength 5. Strong presence across the country
1.It is present in Australia only 2. Govt interference often affects the operational efficiency of the Weakness company
1.Opportunities in South Asian Countries 2. Potential to expand renewable energy portfolio Opportunity 3. High demand for power in Australia
1.Fall in Electricity prices would lead to lower profits 2.Presence of much larger companies – specially Chinese – may be an entry barrier in Asian markets 3. Consolidation of power industry in Australia 4. Rise in prices of coal would hamper profitability as close to half of Threats installed capacity is coal based. Competition
1.Delta Electricity 2. Origin Energy Competitors 3.Integral Energy
doc_798584805.docx
SWOT ANALYSIS OF AGL ENERGY
AGL Energy
Parent Company
AGL Energy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Energy in Action
USP
Largest retailer of gas and Electricity in Australia STP
Segment
Industries, Big cities, Ports etc looking to electrical utlities solution
Target Group
Industries, corporates, individuals
Positioning
Leading power company in Australia SWOT Analysis
1. Operates in Australia, serves over 6 million+ customers 2. Generating capacity is 5000 MW – mostly of gas and coal powered plants, but also has wind, solar and hydro power plants. Largest retailer of Renewable power is Australia 3. Has strong market presence and is a vertically integrated company – has gas powered plants and is also involved in natural gas generation. Present in all parts of the Energy value chain. 4.Features in the ASX stock index of the top 50 Australian companies with a strong market capitalization Strength 5. Strong presence across the country
1.It is present in Australia only 2. Govt interference often affects the operational efficiency of the Weakness company
1.Opportunities in South Asian Countries 2. Potential to expand renewable energy portfolio Opportunity 3. High demand for power in Australia
1.Fall in Electricity prices would lead to lower profits 2.Presence of much larger companies – specially Chinese – may be an entry barrier in Asian markets 3. Consolidation of power industry in Australia 4. Rise in prices of coal would hamper profitability as close to half of Threats installed capacity is coal based. Competition
1.Delta Electricity 2. Origin Energy Competitors 3.Integral Energy
doc_798584805.docx