Description
SWOT ANALYSIS OF AGARWAL MOVERS GROUP
Agarwal Movers Group
Parent Company
Agarwal Movers Group
Category
Packers and movers service
Sector
Transport and Logistics
Tagline/ Slogan
Cities change values don’t; Jahan jao, ghar le jao
USP
Portable Home Carriers
STP
Segment
Families with need of transportation
Target Group
Families with need of packing & moving goods
Positioning
The number one company in the household relocation sector
SWOT Analysis
1. Huge network of around 1300 destinations nationwide 2. Strong R & D 3. Very good at handling ODC (Over Dimensional Cargo) consignments 4. Awarded for Operational Excellence & Environment Strength 5. Has a fleet of over 1000 vehicles
1.Limited brand awareness compared to other logistics companies 2.Lack of skilled manpower & stiff competition from local transport Weakness companies
1.It can go more into global market 2.Its innovative services if marketed in good manner then it can be very well known brand Opportunity 3.Some CSR activities will help to build good brand image
1.Its innovative services can be copied 2. Tough competition from local and domestic service providers Threats 3.Threat of entering new player in this industry
Competition
Competitors
1.India Relocation
doc_488670238.docx
SWOT ANALYSIS OF AGARWAL MOVERS GROUP
Agarwal Movers Group
Parent Company
Agarwal Movers Group
Category
Packers and movers service
Sector
Transport and Logistics
Tagline/ Slogan
Cities change values don’t; Jahan jao, ghar le jao
USP
Portable Home Carriers
STP
Segment
Families with need of transportation
Target Group
Families with need of packing & moving goods
Positioning
The number one company in the household relocation sector
SWOT Analysis
1. Huge network of around 1300 destinations nationwide 2. Strong R & D 3. Very good at handling ODC (Over Dimensional Cargo) consignments 4. Awarded for Operational Excellence & Environment Strength 5. Has a fleet of over 1000 vehicles
1.Limited brand awareness compared to other logistics companies 2.Lack of skilled manpower & stiff competition from local transport Weakness companies
1.It can go more into global market 2.Its innovative services if marketed in good manner then it can be very well known brand Opportunity 3.Some CSR activities will help to build good brand image
1.Its innovative services can be copied 2. Tough competition from local and domestic service providers Threats 3.Threat of entering new player in this industry
Competition
Competitors
1.India Relocation
doc_488670238.docx