Description
SWOT ANALYSIS OF AFL LOGISTICS

AFL Logistics

Parent Company

AFL

Supply chain management, Warehousing and ground transportation & Category Express services

Sector

Transportation & Logistics

Tagline/ Slogan

Putting it all Together ; You define We deliver

It provides solutions with cost effective, high quality and flexibility to USP customers

STP

Segment

Businesses with need of transportation requirement

Automobile, IT, Textiles & Apparel, Retail, Pharmaceutical & Health Target Group Care, Banking & Insurance

The pioneer in Domestic Express and Integrated Logistics Solutions in Positioning Indian commerce and industry

SWOT Analysis

1. It has a support of strong brand like FedEx 2. Very well established networks cover more than 100 cities in 50 countries 3. Strong experience of industry since 1945 4. Fast and steadfast delivery to over 220 countries and territories Strength worldwide

1. Limited brand presence & recall as compared to the leading players in the world 2. Stiff competition from local post as well as other players means Weakness limited market share

1. FedEx Express has acquired AFL and its affiliate Unifreight India so now it can go for diversified services 2. Strong presence in all key markets allows to offer comprehensive Opportunity services

Threats

1.Unorganised sector 2.Complex laws structure

3. Increasing fuel rates therefore increasing transportation costs

Competition

1.SAL Logistics Competitors 2.Om Logistics



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