Description
SWOT ANALYSIS OF AETNA
Aetna
Parent Company
Aetna Inc
Category
Health Care
Sector
Health Insurance Policy
Tagline/ Slogan
We want you to know
Life, death, health, or injury -- Aetna's got an insurance policy to cover USP it
STP
Segment
HMO, PPO , POS, HSA – Health savings account
Target Group
Doctors, hospitals, employers, patients, public officials
Positioning
Traditional and consumer-directed health insurance products
SWOT Analysis
1. Health care segment with 18.5 million members 2. Economies of scale and pricing power 3. Geographical spread and wide reach 4. Customer Loyalty and strong management Strength 5. Good brand value and customer focused approach
1.Less diversity in products and policies 2.Cost structure of products – comparatively highly priced Weakness 3.Very static online presence
1.Bank on strong heritage 2.Operations in all states of USA used to capture expanding industry Opportunity 3.Expansion with mergers and acquisitions can help grow
1.Intense competition with continuous innovation 2.Government intervention can cause issues in growth Threats 3.Stagnating growth in healthcare industry
Competition
Competitors
1.CIGNA Corporation
2.United Health Group Inc 3.Well Point Inc
doc_440964672.docx
SWOT ANALYSIS OF AETNA
Aetna
Parent Company
Aetna Inc
Category
Health Care
Sector
Health Insurance Policy
Tagline/ Slogan
We want you to know
Life, death, health, or injury -- Aetna's got an insurance policy to cover USP it
STP
Segment
HMO, PPO , POS, HSA – Health savings account
Target Group
Doctors, hospitals, employers, patients, public officials
Positioning
Traditional and consumer-directed health insurance products
SWOT Analysis
1. Health care segment with 18.5 million members 2. Economies of scale and pricing power 3. Geographical spread and wide reach 4. Customer Loyalty and strong management Strength 5. Good brand value and customer focused approach
1.Less diversity in products and policies 2.Cost structure of products – comparatively highly priced Weakness 3.Very static online presence
1.Bank on strong heritage 2.Operations in all states of USA used to capture expanding industry Opportunity 3.Expansion with mergers and acquisitions can help grow
1.Intense competition with continuous innovation 2.Government intervention can cause issues in growth Threats 3.Stagnating growth in healthcare industry
Competition
Competitors
1.CIGNA Corporation
2.United Health Group Inc 3.Well Point Inc
doc_440964672.docx