Description
SWOT ANALYSIS OF AEROPOSTALE
Aeropostale
Parent Company
R H Macy & Co
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Aeropostale. Clothes gone global
USP
Creative and unique design. Less number of competitors STP
Segment
Retailer of casual apparels and accessories
14-to-17-year-old young women and young men, Target Group Recently, it has been targeting adults over the age of 18 as well.
Positioning
Brand for the teens SWOT Analysis
1.Over 900 stores in the United States, Canada, Puerto Rico and the UAE 2.Has over 885 Aéropostale stores in the U.S. and Puerto Rico, and approx 40 stores in Canada. 3.One of the largest retailer in the market 4.The Company has been recognized as one of the "100 Best companies to Work For" 5.Joint ventures and tie-ups to grow global 6.Launched a new concept targeting the teen market 7. Sub-brand called Jimmy'Z that focuses on watersport clothing, is Strength also popular
1. Even though the XXL Mega Discount stores have an attractive low cost concept, their size limits their locations to the periphery of towns 2.Billa supermarkets are confined to more affluent city area, of which there are not many at the present time Weakness 3.Limited geographic presence specially in the growing economies
1. Further expansion of the three banners, increasing the lead on this potentially lucrative market. 2. All three formats have a specific and valuable customer base 3. Introduction of Penny discount stores to fill in the gaps in residential areas where XXL Mega Discount stores are too large to open. Opportunity 4. Global expansion would help the brand penetrate
1. Competition from existing popular apparel and lifestyle brands 2. The Romanian market will experience a surge in interest as the economy develops and afterthe EU integration Threats 3. Idea can be easily copied by other local players Competition
1. Abercrombie & Fitch 2. Hollister Co Competitors 3. American Eagle
doc_207716949.docx
SWOT ANALYSIS OF AEROPOSTALE
Aeropostale
Parent Company
R H Macy & Co
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Aeropostale. Clothes gone global
USP
Creative and unique design. Less number of competitors STP
Segment
Retailer of casual apparels and accessories
14-to-17-year-old young women and young men, Target Group Recently, it has been targeting adults over the age of 18 as well.
Positioning
Brand for the teens SWOT Analysis
1.Over 900 stores in the United States, Canada, Puerto Rico and the UAE 2.Has over 885 Aéropostale stores in the U.S. and Puerto Rico, and approx 40 stores in Canada. 3.One of the largest retailer in the market 4.The Company has been recognized as one of the "100 Best companies to Work For" 5.Joint ventures and tie-ups to grow global 6.Launched a new concept targeting the teen market 7. Sub-brand called Jimmy'Z that focuses on watersport clothing, is Strength also popular
1. Even though the XXL Mega Discount stores have an attractive low cost concept, their size limits their locations to the periphery of towns 2.Billa supermarkets are confined to more affluent city area, of which there are not many at the present time Weakness 3.Limited geographic presence specially in the growing economies
1. Further expansion of the three banners, increasing the lead on this potentially lucrative market. 2. All three formats have a specific and valuable customer base 3. Introduction of Penny discount stores to fill in the gaps in residential areas where XXL Mega Discount stores are too large to open. Opportunity 4. Global expansion would help the brand penetrate
1. Competition from existing popular apparel and lifestyle brands 2. The Romanian market will experience a surge in interest as the economy develops and afterthe EU integration Threats 3. Idea can be easily copied by other local players Competition
1. Abercrombie & Fitch 2. Hollister Co Competitors 3. American Eagle
doc_207716949.docx