Description
SWOT ANALYSIS OF AEROFLOT
Aeroflot Parent Company Category Sector Tagline/ Slogan USP Government of Russia International Airlines Sincerely Yours. Aeroflot First airline to successfully operate regular jet airliner services STP Segment Target Group Positioning Business men / customers seeking leisure and comfort Upper middle class / high income groups Sincerity and Friendliness SWOT Analysis 1. Aeroflot has been transformed from a state-run enterprise into a semi-privatized airline which ranks amongst the most profitable in the world 2. It is one of the oldest airlines and during the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world thus it has a very strong brand name 3. With a fleet size of over 125 it provides services to nearly 120 cities in 50+ countries. One of the few airlines to have such a wide reach Strength 4. Good brand reputation and visibility 1. Lack of pilot training and technical services in the subsidiaries of Aeroflot 2. Aeroflot isn’t active at small regional airports. Weakness 3. The lack of systems providing customers’ feedback does not
allow the company to focus completely on the changing demand 1. Opportunities for steady growth in the domestic market and to obtain larger share of the domestic market. 2. Potential to construct new terminal for the VIP aviation in Pulkovo St Petersburg. Opportunity 3. Aeroflot intends to bid in a tender for privatizing Czech Airlines 1. Increasing Fuel cost 2. Low cost carriers getting foothold in domestic market Competition 1. AMR 2. Air France 3. Lufthansa Competitors 4. All Nippon Airways
Threats
doc_297290750.docx
SWOT ANALYSIS OF AEROFLOT
Aeroflot Parent Company Category Sector Tagline/ Slogan USP Government of Russia International Airlines Sincerely Yours. Aeroflot First airline to successfully operate regular jet airliner services STP Segment Target Group Positioning Business men / customers seeking leisure and comfort Upper middle class / high income groups Sincerity and Friendliness SWOT Analysis 1. Aeroflot has been transformed from a state-run enterprise into a semi-privatized airline which ranks amongst the most profitable in the world 2. It is one of the oldest airlines and during the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world thus it has a very strong brand name 3. With a fleet size of over 125 it provides services to nearly 120 cities in 50+ countries. One of the few airlines to have such a wide reach Strength 4. Good brand reputation and visibility 1. Lack of pilot training and technical services in the subsidiaries of Aeroflot 2. Aeroflot isn’t active at small regional airports. Weakness 3. The lack of systems providing customers’ feedback does not
allow the company to focus completely on the changing demand 1. Opportunities for steady growth in the domestic market and to obtain larger share of the domestic market. 2. Potential to construct new terminal for the VIP aviation in Pulkovo St Petersburg. Opportunity 3. Aeroflot intends to bid in a tender for privatizing Czech Airlines 1. Increasing Fuel cost 2. Low cost carriers getting foothold in domestic market Competition 1. AMR 2. Air France 3. Lufthansa Competitors 4. All Nippon Airways
Threats
doc_297290750.docx