Description
SWOT ANALYSIS OF ADVANCED INFO SERVICE
Advanced Info Service
Parent Company
Shin Corporation
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Connect you with your world; Your World. Your Way
USP
Thailand's largest GSM mobile phone operator
STP
Mobile phone and call center services, Mobile phone sales, Datanet and Segment broadband services.
Target Group
People from urban, rural of all age groups
The company offers international direct dialing services, and data communications services, including Internet, international and national Positioning Internet gateway.
SWOT Analysis
1. Market Leadership position in its base markets 2. Comprehensive Service Offerings serving multiple customer segments 3. Operational Efficiency helping better returns 4. Thailand's largest GSM mobile phone operator with approx 30 million customers Strength 5. Good advertising and branding through TVCs and print ad campaigns
1. Limited Liquidity Position impacting strategies Weakness 2. Global reach is limited and is dependent on local market
1. Ever Increasing demand for Mobile Broadband 2. Predicted growth in Telecommunications Services Opportunity 3. Increasing Demand for 3G across the world
1. Rapid Technological Changes causing capital crunch 2. Intense Competition leading to price cuts Threats 3. Regulatory Obligations causing strategic impacts
Competition
1. True Move 2. Hutch Competitors 3. CAT Telecom
doc_744947272.docx
SWOT ANALYSIS OF ADVANCED INFO SERVICE
Advanced Info Service
Parent Company
Shin Corporation
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Connect you with your world; Your World. Your Way
USP
Thailand's largest GSM mobile phone operator
STP
Mobile phone and call center services, Mobile phone sales, Datanet and Segment broadband services.
Target Group
People from urban, rural of all age groups
The company offers international direct dialing services, and data communications services, including Internet, international and national Positioning Internet gateway.
SWOT Analysis
1. Market Leadership position in its base markets 2. Comprehensive Service Offerings serving multiple customer segments 3. Operational Efficiency helping better returns 4. Thailand's largest GSM mobile phone operator with approx 30 million customers Strength 5. Good advertising and branding through TVCs and print ad campaigns
1. Limited Liquidity Position impacting strategies Weakness 2. Global reach is limited and is dependent on local market
1. Ever Increasing demand for Mobile Broadband 2. Predicted growth in Telecommunications Services Opportunity 3. Increasing Demand for 3G across the world
1. Rapid Technological Changes causing capital crunch 2. Intense Competition leading to price cuts Threats 3. Regulatory Obligations causing strategic impacts
Competition
1. True Move 2. Hutch Competitors 3. CAT Telecom
doc_744947272.docx