Description
SWOT ANALYSIS OF ADVANCE AUTO PARTS

Advance Auto Parts

Parent Company

Advance Auto Parts

Category

Auto Parts Retail

Sector

Specialty Stores

Tagline/ Slogan

Service is our best part

USP

All replacement parts under one roof STP

Segment

Geographic segment: Car users in U.S.

People in requirement of automotive replacement parts and Target Group accessories

Positioning

Best people at your service SWOT Analysis

1. Second-largest retailer of automotive replacement parts and accessories in the United States 2. Operates over 3,800 stores in 40 U.S. states Strength 3. Company has more than 60,000 employees

1. Geographic expansion is quite less Weakness 2. Competition from intra brand switches

1. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies 2. Export opportunity to developing country Opportunity 3. Participation in various auto expos and displaying auto design

Threats

1. Customer prefers to buy parts from authorized dealer of company

2.Low maintenance car is potential threat to this type of business model Competition

1. CarMax 2. Autozone Competitors 3. O'Reilly Automotive



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