Description
SWOT ANALYSIS OF ADLABS INDIA
Adlabs India
Parent Company
Reliance Entertainment
Category
Broadcasting & cables
Sector
Media & Entertainment
Tagline/ Slogan
-
USP
Cost effective entertainment option to the popular masses
STP
Segment
Media and entertainment seeking individuals
Target Group
Urban & Semi urban middle & upper class
As an entertainment movie show franchise which caters to the Positioning inexpensive demand of the popular masses
SWOT Analysis
1. Growing urban consumer base in India 2. Reliance a strong brand name 3. Established consumer base in India 4. Large variety of services offers to customers Strength 5. Tieups with leading production houses adds brand value
1. High seasonal fluctuations 2. Losses at times due to commitment to movie distributors is a Weakness concern
1. Tap the semi urban & rural market at a lower cost Opportunity 2. Provide other value added services
1. Piracy in the movie market 2. Competitors in the industry lowering their prices leading to a price Threats war
Competition
Competitors
1. BIG cinemas
2. UTV Motion Pictures
doc_529816851.docx
SWOT ANALYSIS OF ADLABS INDIA
Adlabs India
Parent Company
Reliance Entertainment
Category
Broadcasting & cables
Sector
Media & Entertainment
Tagline/ Slogan
-
USP
Cost effective entertainment option to the popular masses
STP
Segment
Media and entertainment seeking individuals
Target Group
Urban & Semi urban middle & upper class
As an entertainment movie show franchise which caters to the Positioning inexpensive demand of the popular masses
SWOT Analysis
1. Growing urban consumer base in India 2. Reliance a strong brand name 3. Established consumer base in India 4. Large variety of services offers to customers Strength 5. Tieups with leading production houses adds brand value
1. High seasonal fluctuations 2. Losses at times due to commitment to movie distributors is a Weakness concern
1. Tap the semi urban & rural market at a lower cost Opportunity 2. Provide other value added services
1. Piracy in the movie market 2. Competitors in the industry lowering their prices leading to a price Threats war
Competition
Competitors
1. BIG cinemas
2. UTV Motion Pictures
doc_529816851.docx