Description
SWOT ANALYSIS OF ABN AMRO
ABN AMRO Parent Company Category Sector Tagline/ Slogan USP ABN AMRO Bank Banking and finance Making more possible Presence in emerging economies STP Segment Target Group Positioning Merchant and Personal Banking Large enterprises and rich individual investors Complete Banking and financial solutions SWOT Analysis 1. Integrated approach towards wealth management and banking 2. Emphasis on sustainability, putting environment first 3. Large international network 4. Emphasis on Customer Satisfaction 5. Has over 110,000 employees globally and operations in over 63 countries 6. Offers services like Asset management, Commercial banking, Investment banking, Private banking, Retail banking 1. Inadequate Publicity as compared to other leading banks 2. Low presence and penetration in emerging economies Weakness 3. Legal issue with Goldman Sachs 1. Rural and agri banking 2. Institutional banking
Strength
Opportunity
3. Expansion opportunities in other countries 1. Stringent economic policies world over 2. Highly competitive environment 3. Govt regulations and unstable financial conditions Competition 1. Credit Suisse 2. Barclays Bank 3. RBS 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays Competitors 10. Morgan Stanley
Threats
doc_534391241.docx
SWOT ANALYSIS OF ABN AMRO
ABN AMRO Parent Company Category Sector Tagline/ Slogan USP ABN AMRO Bank Banking and finance Making more possible Presence in emerging economies STP Segment Target Group Positioning Merchant and Personal Banking Large enterprises and rich individual investors Complete Banking and financial solutions SWOT Analysis 1. Integrated approach towards wealth management and banking 2. Emphasis on sustainability, putting environment first 3. Large international network 4. Emphasis on Customer Satisfaction 5. Has over 110,000 employees globally and operations in over 63 countries 6. Offers services like Asset management, Commercial banking, Investment banking, Private banking, Retail banking 1. Inadequate Publicity as compared to other leading banks 2. Low presence and penetration in emerging economies Weakness 3. Legal issue with Goldman Sachs 1. Rural and agri banking 2. Institutional banking
Strength
Opportunity
3. Expansion opportunities in other countries 1. Stringent economic policies world over 2. Highly competitive environment 3. Govt regulations and unstable financial conditions Competition 1. Credit Suisse 2. Barclays Bank 3. RBS 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays Competitors 10. Morgan Stanley
Threats
doc_534391241.docx