Description
SWOT ANALYSIS OF ABB LTD
ABB Ltd
Parent Company
ABB Group
Category
Electrical Equipment
Sector
Energy Power and Industrial Equipment
Tagline/ Slogan
Power and productivity for a better world
It helps customers to use electrical power effectively and to increase USP industrial productivity in a sustainable way STP
Power Products, Power Systems, Discrete Automation and Motion,Low Segment Voltage Products and Process Automation
Target Group
Major public utilities, largest industrial and resources organisations
ABB is a leader in power and automation technologies that enable utility and industry customers to improve their performance while Positioning lowering environmental impact SWOT Analysis
1. Huge installed customer base with long term contracts 2. Superior brand value has helped it in cross selling and gave a lot of aftermarket sale opportunities 3. ABB has resources all over the world and is geographically well spread 4. Significant portion of its revenue is from emerging markets which have a increasing demand for infrastructure 5. Well known for manufacturing consistent top quality products Strength around the globe
Weakness
1.The management has a history of overpaying for acquisitions and
not delivering synergies on previous deals 2.On the back of shortage of liquidity, the margin is not improving in the shorter term 3. Bad debts and Financial difficulties with customers have increased the debtor's provisions affecting profit
1.Government initiatives in the infrastructure space will augment overall demand for power industry 2. It is financially strong with huge cash flows which will help in acquisitions, buybacks and dividends 3. Increase in demand for smart grids increase demand for any companies that manufacture, supply or build smart grid infrastructure 4. Additional regulation will increase the demand for companies in the Opportunity environmental services industry
1.A bad outlook of the economy will affect the cash flows and growth of the economy 2. Governments are under pressure for cutting down the costs, which Threats may slow down replacement sales and put overall sales at risk Competition
1.Siemens 2.Schneider Electric 3.Eaton Corp Competitors 4. Emerson Electric
doc_501482827.docx
SWOT ANALYSIS OF ABB LTD
ABB Ltd
Parent Company
ABB Group
Category
Electrical Equipment
Sector
Energy Power and Industrial Equipment
Tagline/ Slogan
Power and productivity for a better world
It helps customers to use electrical power effectively and to increase USP industrial productivity in a sustainable way STP
Power Products, Power Systems, Discrete Automation and Motion,Low Segment Voltage Products and Process Automation
Target Group
Major public utilities, largest industrial and resources organisations
ABB is a leader in power and automation technologies that enable utility and industry customers to improve their performance while Positioning lowering environmental impact SWOT Analysis
1. Huge installed customer base with long term contracts 2. Superior brand value has helped it in cross selling and gave a lot of aftermarket sale opportunities 3. ABB has resources all over the world and is geographically well spread 4. Significant portion of its revenue is from emerging markets which have a increasing demand for infrastructure 5. Well known for manufacturing consistent top quality products Strength around the globe
Weakness
1.The management has a history of overpaying for acquisitions and
not delivering synergies on previous deals 2.On the back of shortage of liquidity, the margin is not improving in the shorter term 3. Bad debts and Financial difficulties with customers have increased the debtor's provisions affecting profit
1.Government initiatives in the infrastructure space will augment overall demand for power industry 2. It is financially strong with huge cash flows which will help in acquisitions, buybacks and dividends 3. Increase in demand for smart grids increase demand for any companies that manufacture, supply or build smart grid infrastructure 4. Additional regulation will increase the demand for companies in the Opportunity environmental services industry
1.A bad outlook of the economy will affect the cash flows and growth of the economy 2. Governments are under pressure for cutting down the costs, which Threats may slow down replacement sales and put overall sales at risk Competition
1.Siemens 2.Schneider Electric 3.Eaton Corp Competitors 4. Emerson Electric
doc_501482827.docx