Description
SWOT ANALYSIS OF ABAD HOTELS
ABAD Hotels Parent Company Category Sector Tagline/ Slogan ABAD Group Hotels and Resorts Tourism & Hospitality Experience Kerala with Abad Hotels and Resorts A hospitality group from Kerala and hence delivers the best of what Kerala has to offer in various budget ranges STP Indian and foreign tourists belonging to the upper socio-economic class, Business travelers who may or may not be on a tight budget Families, Couples, Newlyweds who like to spend on travel, Corporates Capture a unique aspect of Kerala and its culture and delivering it to the guests SWOT Analysis 1. Strong presence in Kerala Tourism and Hospitality scenario 2. ABAD Group runs a chain of 11 resorts and hotels, 6 hotels in Cochin and the resorts in Kumarakom, Munnar, Thekkady, Kovalam and Marari Beach 3. Kerala’s first Crisil rated developer 4. ABAD Group has a loyal customer base for its business hotels 1.Localised fame, the group has limited presence in other parts of India 2.Dependence on economic fluctuations affects tourism thus affects hotel operations
USP
Segment
Target Group
Positioning
Strength
Weakness
1. Growing market in the tourism sector 2. Government support 3. Promotion of Ecotourism and Responsible Tourism 4. Indians are now spending more on domestic travel, due to economic conditions Opportunity 5. Medical tourism has increased travel for Ayurvedic treatments to Kerala 1. International chains are entering Indian markets 2. Global warming is causing major fluctuations in the monsoon patterns Competition 1.KTDC Hotels and Resorts 2.CGH Earth 3.Taj Hotels
Threats
Competitors
doc_435779752.docx
SWOT ANALYSIS OF ABAD HOTELS
ABAD Hotels Parent Company Category Sector Tagline/ Slogan ABAD Group Hotels and Resorts Tourism & Hospitality Experience Kerala with Abad Hotels and Resorts A hospitality group from Kerala and hence delivers the best of what Kerala has to offer in various budget ranges STP Indian and foreign tourists belonging to the upper socio-economic class, Business travelers who may or may not be on a tight budget Families, Couples, Newlyweds who like to spend on travel, Corporates Capture a unique aspect of Kerala and its culture and delivering it to the guests SWOT Analysis 1. Strong presence in Kerala Tourism and Hospitality scenario 2. ABAD Group runs a chain of 11 resorts and hotels, 6 hotels in Cochin and the resorts in Kumarakom, Munnar, Thekkady, Kovalam and Marari Beach 3. Kerala’s first Crisil rated developer 4. ABAD Group has a loyal customer base for its business hotels 1.Localised fame, the group has limited presence in other parts of India 2.Dependence on economic fluctuations affects tourism thus affects hotel operations
USP
Segment
Target Group
Positioning
Strength
Weakness
1. Growing market in the tourism sector 2. Government support 3. Promotion of Ecotourism and Responsible Tourism 4. Indians are now spending more on domestic travel, due to economic conditions Opportunity 5. Medical tourism has increased travel for Ayurvedic treatments to Kerala 1. International chains are entering Indian markets 2. Global warming is causing major fluctuations in the monsoon patterns Competition 1.KTDC Hotels and Resorts 2.CGH Earth 3.Taj Hotels
Threats
Competitors
doc_435779752.docx