Description
SWOT ANALYSIS OF AAREY ENERGEE
Aarey Energee
Parent Company
Aarey Dairy, Dairy Development Dept (Maharastra, India)
Category
Milk Products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
A refreshing and healthy flavoured milk
STP
Segment
Anyone who needs a healthy and fulfilling drink
Target Group
Kids and adults alike(college students, office workers)
As a good quality, healthy milk drink. The name ‘Energee’ gives a Positioning sense of a nutritious and energetic drink
SWOT Analysis
1. Strong network of Aarey vendors 2. Brand loyalty and strong brand recall amongst consumers. 3. Affordable price 4. Strategic location of Aarey vendors i.e., located outside railway stations, colleges, etc. 5.Milk based drink is favoured by health conscious people 6.Good in taste along with health benefits Strength 7.Popular flavours like cardamom, coffee, pineapple, strawberry
1.Milk products are perishable and declining production 2.Available only at Aarey booths in Mumbai Weakness 3. No pan-India presence compared to brands like Amul
1.More flavours can be introduced 2.Tie ups with sports competitions, youth fests, gymnasiums, Opportunity schools, etc.
1.Competition from other milk based product Threats 2.Competition from aerated drinks, fresh juices, etc.
Competition
1.AmulKool milk 2. AmulKoolLassee 3.AareyLassi 4. Aarey Masala milk 4.Roadside fresh juice makers Competitors 5. Aerated drinks
doc_829396239.docx
SWOT ANALYSIS OF AAREY ENERGEE
Aarey Energee
Parent Company
Aarey Dairy, Dairy Development Dept (Maharastra, India)
Category
Milk Products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
A refreshing and healthy flavoured milk
STP
Segment
Anyone who needs a healthy and fulfilling drink
Target Group
Kids and adults alike(college students, office workers)
As a good quality, healthy milk drink. The name ‘Energee’ gives a Positioning sense of a nutritious and energetic drink
SWOT Analysis
1. Strong network of Aarey vendors 2. Brand loyalty and strong brand recall amongst consumers. 3. Affordable price 4. Strategic location of Aarey vendors i.e., located outside railway stations, colleges, etc. 5.Milk based drink is favoured by health conscious people 6.Good in taste along with health benefits Strength 7.Popular flavours like cardamom, coffee, pineapple, strawberry
1.Milk products are perishable and declining production 2.Available only at Aarey booths in Mumbai Weakness 3. No pan-India presence compared to brands like Amul
1.More flavours can be introduced 2.Tie ups with sports competitions, youth fests, gymnasiums, Opportunity schools, etc.
1.Competition from other milk based product Threats 2.Competition from aerated drinks, fresh juices, etc.
Competition
1.AmulKool milk 2. AmulKoolLassee 3.AareyLassi 4. Aarey Masala milk 4.Roadside fresh juice makers Competitors 5. Aerated drinks
doc_829396239.docx