Description
SWOT ANALYSIS OF AAREY DAIRY
Aarey Dairy
Parent Company
Dairy Development Department, Maharashtra State(India)
Category
Milk Products
Sector
Food and Beverages
Tagline/ Slogan
-
One of the most scientifically advanced dairy in India producing clean USP and unadulterated milk and milk products
STP
Segment
Anyone who needs milk and milk products
Target Group
Families from lower class and middle class
As Mumbai’s own dairy producing good quality, unadulterated milk Positioning and milk products
Product Portfolio
1.Aarey milk 2.aarey energy 3.aarey lassi Brands
SWOT Analysis
1.One of the most popular brand in Mumbai 2. Trusted for its quality and hygiene 3.Stong network of AareySaritas, selling Aarey milk and milk Strength products
4. Products available at affordable price 5.Strong brand recognition and recall 6.Milk and milk products being a necessity, there would always be demand 7.Strategic location of Aarey booths, outside railway stations, colleges, offices, etc. 8.Efficient supply network, supplying milk to most parts of Mumbai 9.Aarey milk colony which is a major tourist attraction
1.Strong competition from milk companies like Amul and local dairies means limited market share 2.Milk and milk products being perishable have lower shelf life Weakness 3.Major presence only in Mumbai and no other place
1.Increase penetration into other cities 2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc. 3.To promote milk as a healthy and nutritious drink 4.Replacement of beverages like aerated drinks 5.Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise Opportunity 6.Health consciousness of people
1.Inflation and increased fuel cost causing increase in price of the product 2.Strong competition from other established brands Threats 3.Lower entry barriers for competitors
Competition
1.Amul milk 2.Mother dairy milk Competitors 3.Mahananda dairy
doc_931638104.docx
SWOT ANALYSIS OF AAREY DAIRY
Aarey Dairy
Parent Company
Dairy Development Department, Maharashtra State(India)
Category
Milk Products
Sector
Food and Beverages
Tagline/ Slogan
-
One of the most scientifically advanced dairy in India producing clean USP and unadulterated milk and milk products
STP
Segment
Anyone who needs milk and milk products
Target Group
Families from lower class and middle class
As Mumbai’s own dairy producing good quality, unadulterated milk Positioning and milk products
Product Portfolio
1.Aarey milk 2.aarey energy 3.aarey lassi Brands
SWOT Analysis
1.One of the most popular brand in Mumbai 2. Trusted for its quality and hygiene 3.Stong network of AareySaritas, selling Aarey milk and milk Strength products
4. Products available at affordable price 5.Strong brand recognition and recall 6.Milk and milk products being a necessity, there would always be demand 7.Strategic location of Aarey booths, outside railway stations, colleges, offices, etc. 8.Efficient supply network, supplying milk to most parts of Mumbai 9.Aarey milk colony which is a major tourist attraction
1.Strong competition from milk companies like Amul and local dairies means limited market share 2.Milk and milk products being perishable have lower shelf life Weakness 3.Major presence only in Mumbai and no other place
1.Increase penetration into other cities 2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc. 3.To promote milk as a healthy and nutritious drink 4.Replacement of beverages like aerated drinks 5.Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise Opportunity 6.Health consciousness of people
1.Inflation and increased fuel cost causing increase in price of the product 2.Strong competition from other established brands Threats 3.Lower entry barriers for competitors
Competition
1.Amul milk 2.Mother dairy milk Competitors 3.Mahananda dairy
doc_931638104.docx