Description
SWOT ANALYSIS OF AADHAAR RETAIL
Aadhaar Retail
Parent Company
Future Group-Godrej Agrovet Ltd. JV
Category
Food retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Aadhaar-Khushiyonka, Khhushalika
Ability to touch the lives of the Indian farmers, their families and their USP communities by offering great value propositions , all under one roof STP
Segment
Rural retail supermarket
Target Group
Rural and semi-urban households in India
Focus on retail distribution of agricultural and consumer products in Positioning rural and semi-urban India SWOT Analysis
1. Offering more than 1500 SKUsacross broad product lines like processed food, personal care, general merchandise, appliances etc. 2. Also ventured into Wholesale market(cash and carry format) to provide cheaper access of agricultural inputs, food and groceries to rural Indian customer 3.Pioneer in establishing organised retail in rural region in India Strength 4. Strong brand backing and efficient operations
1.Present only in a few states compared to retail giants 2. Lack of organised retail sector in India especially in rural areas 3.Constant need to implement innovative rural marketing strategies Weakness to gain brand awareness
1. Size of rural consumer goods market in India estimated to multiply in the next few years 2. Government investments made in building rural infrastructure such as roads, electricity etc. to serve as boon for its growth Opportunity 3.Lack of competition in the rural distribution model
1. Weak rural infrastructure existing in the country Threats 2.Lack of connectivity of rural regions severely raise operating costs Competition
1.Big Bazaar 2. Subhiksha 3. Local Provision stores Competitors 4.Kendriya Bhandars and fertiliser shops
doc_647714369.docx
SWOT ANALYSIS OF AADHAAR RETAIL
Aadhaar Retail
Parent Company
Future Group-Godrej Agrovet Ltd. JV
Category
Food retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Aadhaar-Khushiyonka, Khhushalika
Ability to touch the lives of the Indian farmers, their families and their USP communities by offering great value propositions , all under one roof STP
Segment
Rural retail supermarket
Target Group
Rural and semi-urban households in India
Focus on retail distribution of agricultural and consumer products in Positioning rural and semi-urban India SWOT Analysis
1. Offering more than 1500 SKUsacross broad product lines like processed food, personal care, general merchandise, appliances etc. 2. Also ventured into Wholesale market(cash and carry format) to provide cheaper access of agricultural inputs, food and groceries to rural Indian customer 3.Pioneer in establishing organised retail in rural region in India Strength 4. Strong brand backing and efficient operations
1.Present only in a few states compared to retail giants 2. Lack of organised retail sector in India especially in rural areas 3.Constant need to implement innovative rural marketing strategies Weakness to gain brand awareness
1. Size of rural consumer goods market in India estimated to multiply in the next few years 2. Government investments made in building rural infrastructure such as roads, electricity etc. to serve as boon for its growth Opportunity 3.Lack of competition in the rural distribution model
1. Weak rural infrastructure existing in the country Threats 2.Lack of connectivity of rural regions severely raise operating costs Competition
1.Big Bazaar 2. Subhiksha 3. Local Provision stores Competitors 4.Kendriya Bhandars and fertiliser shops
doc_647714369.docx