Description
SWOT ANALYSIS OF A8
Audi A8 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Luxury Sedan Automobiles “Sporty & Exclusive” A luxury sedan providing ultimate luxury, extravagant interiors and powerful performance STP Segment Target Group Luxury Sedan segment for affluent customers Targeted towards brand conscious and elite class of customers who desire to avail all the luxuries Positioned as a premium luxury car in the compact executive sedan segment providing best features and excellent driving experience SWOT Analysis 1. Aggressive and dynamic exteriors 2. Elegant and luxurious interiors studded with LED lighting 3. Equipped with features like double glazing, improved insulation providing outside noise free ambiance, speed sensitivity etc. 4. Powerful engine equipped with technology such as direct injection 5. Available in wide range of elegant and sporty colors Strength 6. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Increasing per capita income and purchasing capability of potential customer base Opportunity 2. Owned by a renowned and reputed brand name i.e. Audi,
Positioning
which can help in market penetration 3. More inclination of affluent customers to purchase international brand 4. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. BMW Gran Turismo 2. Jaguar XF 3. BMW 7 Series 4. Volkswagen Phaeton Competitors 5. Mercedes S class
doc_329601366.docx
SWOT ANALYSIS OF A8
Audi A8 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Luxury Sedan Automobiles “Sporty & Exclusive” A luxury sedan providing ultimate luxury, extravagant interiors and powerful performance STP Segment Target Group Luxury Sedan segment for affluent customers Targeted towards brand conscious and elite class of customers who desire to avail all the luxuries Positioned as a premium luxury car in the compact executive sedan segment providing best features and excellent driving experience SWOT Analysis 1. Aggressive and dynamic exteriors 2. Elegant and luxurious interiors studded with LED lighting 3. Equipped with features like double glazing, improved insulation providing outside noise free ambiance, speed sensitivity etc. 4. Powerful engine equipped with technology such as direct injection 5. Available in wide range of elegant and sporty colors Strength 6. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Increasing per capita income and purchasing capability of potential customer base Opportunity 2. Owned by a renowned and reputed brand name i.e. Audi,
Positioning
which can help in market penetration 3. More inclination of affluent customers to purchase international brand 4. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. BMW Gran Turismo 2. Jaguar XF 3. BMW 7 Series 4. Volkswagen Phaeton Competitors 5. Mercedes S class
doc_329601366.docx