Description
SWOT ANALYSIS OF A7
Audi A7 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Executive Sedan Automobiles Boldly designed An Executive Sedan, equipped with sporty features and world class safety STP Segment Target Group Positioning Executive Sedan segment for professionals and executives Targeted towards affluent individuals belonging to the elite class Positioned as a premium car in the executive sedan segment providing sporty features and equipped with safety measures SWOT Analysis 1. Sporty & Dynamic exteriors 2. Use of lightweight aluminum and construction technology makes the car easily maneuverable and swift 3. Equipped with world class safety features 4. Will be available in both diesel and petrol variants, hence providing more options to customers Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration Opportunity
4. More inclination of affluent customers to purchase international brand 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. BMW 5 Series Competitors 2. Mercedes Benz SLK Class
doc_829182569.docx
SWOT ANALYSIS OF A7
Audi A7 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Executive Sedan Automobiles Boldly designed An Executive Sedan, equipped with sporty features and world class safety STP Segment Target Group Positioning Executive Sedan segment for professionals and executives Targeted towards affluent individuals belonging to the elite class Positioned as a premium car in the executive sedan segment providing sporty features and equipped with safety measures SWOT Analysis 1. Sporty & Dynamic exteriors 2. Use of lightweight aluminum and construction technology makes the car easily maneuverable and swift 3. Equipped with world class safety features 4. Will be available in both diesel and petrol variants, hence providing more options to customers Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration Opportunity
4. More inclination of affluent customers to purchase international brand 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. BMW 5 Series Competitors 2. Mercedes Benz SLK Class
doc_829182569.docx