Description
SWOT ANALYSIS OF A&W ROOT BEER
A&W Root Beer
Parent Company
Dr. Pepper Snapple Group
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
That frosty mug sensation
USP
The root beer standard for the other root beers STP
Segment
Youth and young professionals
Target Group
Upper middle class individuals
Positioning
The best root beer in the world SWOT Analysis
1. The variants like sugar-free, low-sodium, and caffeine-free beers that appeal to different population segments 2. Classic American refreshment status, the legacy it holds since 1919 3. Its awareness through popular culture like promotions, concerts and songs Strength 4. Good brand reputation and support of parent brand
1.Constant and Time to time changes in ownership has put pressure on the sales and distribution 2. Franchisee owned businesses do not carry forward the brand Weakness equity the way a parent company would do
1. The recent co-branding with the large multi chain restaurant and Opportunity store outlets 2. A&W hot dogs and more outlets that have helped the company to
diversify 3. More brand awareness in emerging economies would add benefit
1.Major inclination of beer drinker to the lager beers Threats 2. Franchisee model have not been successful to bring down the costs Competition
1.Frostie Root beer 2. Dad’s Root beer Competitors 3.NantonSummer Root beer
doc_440028131.docx
SWOT ANALYSIS OF A&W ROOT BEER
A&W Root Beer
Parent Company
Dr. Pepper Snapple Group
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
That frosty mug sensation
USP
The root beer standard for the other root beers STP
Segment
Youth and young professionals
Target Group
Upper middle class individuals
Positioning
The best root beer in the world SWOT Analysis
1. The variants like sugar-free, low-sodium, and caffeine-free beers that appeal to different population segments 2. Classic American refreshment status, the legacy it holds since 1919 3. Its awareness through popular culture like promotions, concerts and songs Strength 4. Good brand reputation and support of parent brand
1.Constant and Time to time changes in ownership has put pressure on the sales and distribution 2. Franchisee owned businesses do not carry forward the brand Weakness equity the way a parent company would do
1. The recent co-branding with the large multi chain restaurant and Opportunity store outlets 2. A&W hot dogs and more outlets that have helped the company to
diversify 3. More brand awareness in emerging economies would add benefit
1.Major inclination of beer drinker to the lager beers Threats 2. Franchisee model have not been successful to bring down the costs Competition
1.Frostie Root beer 2. Dad’s Root beer Competitors 3.NantonSummer Root beer
doc_440028131.docx