Description
SWOT ANALYSIS OF A.LANGE & SOHNE
A. Lange & Sohne
Parent Company
Lange Uhren GmbH , a subsidiary of Richemont SA
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Tradition neuester Stand / State of the art tradition
USP
High quality fine design timepieces STP
Segment
Luxury Segment watches
Target Group
High Income men and women
Positioning
Mechanical watches of the future with the ideals of the past SWOT Analysis
1. The watches of the brand are known to be one of the most accurate watches in the world 2. The engravings on the watch are special and hand-made adding to the exclusivity of the brand 3.Thecompany has won more than 140 international awards in fine watchmaking 4. German watchmaking is well-respected around the world 5. The brand has presence and points-of-sale in more than 50 Strength countries around the world
1. Top-of-the-mind-recall for the watch is low as compared to its competitors 2. The promotions, advertising and marketing of the brand have Weakness beenless compared to leading luxury brands
1. An exclusive women’s range of watches can open opportunities for extending the TG 2. Expanding the markets to developing economies which have Opportunity witnessed high growth in luxury segment
1. High recall competitive brands that have aggressive marketing and promotional strategies Threats 2. Growing cost competition, even in the luxury segment Competition
1. Piguet Competitors 2. Rolex
doc_336079007.docx
SWOT ANALYSIS OF A.LANGE & SOHNE
A. Lange & Sohne
Parent Company
Lange Uhren GmbH , a subsidiary of Richemont SA
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Tradition neuester Stand / State of the art tradition
USP
High quality fine design timepieces STP
Segment
Luxury Segment watches
Target Group
High Income men and women
Positioning
Mechanical watches of the future with the ideals of the past SWOT Analysis
1. The watches of the brand are known to be one of the most accurate watches in the world 2. The engravings on the watch are special and hand-made adding to the exclusivity of the brand 3.Thecompany has won more than 140 international awards in fine watchmaking 4. German watchmaking is well-respected around the world 5. The brand has presence and points-of-sale in more than 50 Strength countries around the world
1. Top-of-the-mind-recall for the watch is low as compared to its competitors 2. The promotions, advertising and marketing of the brand have Weakness beenless compared to leading luxury brands
1. An exclusive women’s range of watches can open opportunities for extending the TG 2. Expanding the markets to developing economies which have Opportunity witnessed high growth in luxury segment
1. High recall competitive brands that have aggressive marketing and promotional strategies Threats 2. Growing cost competition, even in the luxury segment Competition
1. Piguet Competitors 2. Rolex
doc_336079007.docx