Description
SWOT ANALYSIS OF 3 THREE MOBILE
3 Three Mobile
Parent Company
Three network
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Welcome to our network
USP
Australia's 1st 3G mobile network offering services like Video calling, mobile tv, mobile broadband, multiplayer gaming
STP
Segment
Internet savvy, gamers, socialites, Young Upward Professionals
Target Group
Students, Professionals, Senior citizens
Positioning
Better value, bigger choice
SWOT Analysis
Strength
1.50:50 JV between 3 and Vodafone is a win- win situation 2.Strong brand name and excellent advertising 3.High brand loyalty 4.Co-sponsorhip with big events
Weakness
1.Pricing decisions can be critical 2.Global operations and services are an issue
Opportunity
1.Multifold expansion helps to build a cult in customer's mind 2.Ever growing telecom market 3.Leverage strong brand
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
1.Vodafone 2.O2 3.Telenor
4.AT&T
doc_818763092.docx
SWOT ANALYSIS OF 3 THREE MOBILE
3 Three Mobile
Parent Company
Three network
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Welcome to our network
USP
Australia's 1st 3G mobile network offering services like Video calling, mobile tv, mobile broadband, multiplayer gaming
STP
Segment
Internet savvy, gamers, socialites, Young Upward Professionals
Target Group
Students, Professionals, Senior citizens
Positioning
Better value, bigger choice
SWOT Analysis
Strength
1.50:50 JV between 3 and Vodafone is a win- win situation 2.Strong brand name and excellent advertising 3.High brand loyalty 4.Co-sponsorhip with big events
Weakness
1.Pricing decisions can be critical 2.Global operations and services are an issue
Opportunity
1.Multifold expansion helps to build a cult in customer's mind 2.Ever growing telecom market 3.Leverage strong brand
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
1.Vodafone 2.O2 3.Telenor
4.AT&T
doc_818763092.docx