Swot Analysis : Animation Sector

vengabeats

Nilesh Nagdev
Strengths

High imagination and creativity support due to rich historical and cultural heritages, mythological sagas etc.
Availability of latest technologies.
Lower production rates, in comparison to US / UK markets.


weakness

·Shortage of Skilled Manpower. ·Warm response from Indian market.
·Field is still in the initial stages, yet to flourish in a major way.
·Only 36% of over one million animation software packages available in market are being used daily to produce commercial computer animation and visual effects due to lack of skilled labour.


Oppurtunities

· NASSCOM predicts a market of 15 $ billion in near future.
·Increasing demand due to its applications in media, entertainment, architectural, medical and educational fields.


Threats

·Serious competition from other Asian countries.
· Due to limited labor availability, high attrition rates.
·lower production costs and tighter margins
 
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