Description
This is a presentation explaining the suzlon of strategy analysis.
Strategy management
Suzlon Energy Limited
Suzlon: Mission & Vision
Company Brief
• Amongst top 5 Wind Turbine Manufacturers. No 1 supplier for the Indian market for the last 9 years. Global player in terms of
– Wind turbine & component manufacturing and R&D capability.
•
•
•
Acquisitions and Investments
– RE Power – Hansen
Organization Structure
Environment Analysis
Compelling Industry growth dynamics
Market Growth forecast
Strategies
Suzlon: Strategy
Strategy
Acquisitions: RE Power
Acquisitions: Hansen
Competitive Advantage: Vertical Integration
End to End Solutions
Right Product for each market
Integrated R&D and Design
Company Snapshot
Sales analysis
Financials
S.W.O.T. Analysis
Strengths
• • • • • • Compelling global wind industry dynamics Highest level of vertical integration End to End solutions Presence in key global markets Broad Product offerings with innovative R&D Experienced management team
Weakness
• Massive crunch in supply –chain management • Newer wind farm sites are far-off and in remote locations
Opportunities
• Increase in energy demand • Increase in cost of energy
• Global shift towards Renewable Energy (RE) sources
• Wind – a mega trend in RE markets • Strong growth for the coming 10-15 years at an CAGR of 15-18%
Threats
• Increased Competition from Global Players
– – – – – GE Gamesa Siemens Enercon Vestas
Michael Porter’s
Five Forces Determining Segment Structure Advantages
Ansoff’s Grid
M A R K E T
NEW
DIVERSIFICATION
MARKET DEVELOPMENT
EXISTING
"PRODUCT DEVELOPMENT"
MARKET PENETRATION
NEW
EXISTING
Product/Services We are in the "Market penetration Grid"
Q&A’s
Thank you
Backup Slides
doc_882559624.pptx
This is a presentation explaining the suzlon of strategy analysis.
Strategy management
Suzlon Energy Limited
Suzlon: Mission & Vision
Company Brief
• Amongst top 5 Wind Turbine Manufacturers. No 1 supplier for the Indian market for the last 9 years. Global player in terms of
– Wind turbine & component manufacturing and R&D capability.
•
•
•
Acquisitions and Investments
– RE Power – Hansen
Organization Structure
Environment Analysis
Compelling Industry growth dynamics
Market Growth forecast
Strategies
Suzlon: Strategy
Strategy
Acquisitions: RE Power
Acquisitions: Hansen
Competitive Advantage: Vertical Integration
End to End Solutions
Right Product for each market
Integrated R&D and Design
Company Snapshot
Sales analysis
Financials
S.W.O.T. Analysis
Strengths
• • • • • • Compelling global wind industry dynamics Highest level of vertical integration End to End solutions Presence in key global markets Broad Product offerings with innovative R&D Experienced management team
Weakness
• Massive crunch in supply –chain management • Newer wind farm sites are far-off and in remote locations
Opportunities
• Increase in energy demand • Increase in cost of energy
• Global shift towards Renewable Energy (RE) sources
• Wind – a mega trend in RE markets • Strong growth for the coming 10-15 years at an CAGR of 15-18%
Threats
• Increased Competition from Global Players
– – – – – GE Gamesa Siemens Enercon Vestas
Michael Porter’s
Five Forces Determining Segment Structure Advantages
Ansoff’s Grid
M A R K E T
NEW
DIVERSIFICATION
MARKET DEVELOPMENT
EXISTING
"PRODUCT DEVELOPMENT"
MARKET PENETRATION
NEW
EXISTING
Product/Services We are in the "Market penetration Grid"
Q&A’s
Thank you
Backup Slides
doc_882559624.pptx