abhishreshthaa
Abhijeet S
Survey method
Definition
S
Types of surveys
Questionnaires
Mail survey: when a respondent receives a questionnaire by mail it is known as mail survey.
Advantages:
Disadvantages:
Group-administered questionnaire
Interviews
Interviews are a far more personal form of research than questionnaires
Personal interview
The interviewer works directly with the respondent
Advantages
Disadvantages
Telephone Interview
Telephone interviews enable a researcher to gather information rapidly.
Advantages
Disadvantages
Definition
S
- urvey research is one of the most important areas of measurement in applied social research.
- The broad area of survey research encompasses any measurement procedures that involve asking questions of respondents.
Types of surveys
- • Surveys can be divided into two broad categories: the questionnaire and the interview.
- • Questionnaires are usually paper-and-pencil instruments that the respondent completes.
- • The interviewer based on what the respondent says completes interviews.
Questionnaires
Mail survey: when a respondent receives a questionnaire by mail it is known as mail survey.
Advantages:
- • They are relatively inexpensive to administer.
- • You can send the exact same instrument to a wide number of people.
- • They allow the respondent to fill it out at their own convenience.
Disadvantages:
- • Response rates from mail surveys are often very low.
- • Mail questionnaires are not the best vehicles for asking for detailed written responses.
Group-administered questionnaire
- • A sample of respondents is brought together and asked to respond to a structured sequence of questions.
- • Traditionally, questionnaires were administered in-group settings for convenience.
- • The researcher could give the questionnaire to those who were present and be fairly sure that there would be a high response rate
- • If the respondents were unclear about the meaning of a question they could ask for clarification.
- • And, there were often organizational settings where it was relatively easy to assemble the group (in a company or business, for instance).
Interviews
Interviews are a far more personal form of research than questionnaires
Personal interview
The interviewer works directly with the respondent
Advantages
- • The interviewer has the opportunity to probe or ask follow-up questions.
- • Interviews are generally easier for the respondent, especially if what is sought is opinions or impressions
Disadvantages
- • Interviews can be very time consuming and they are resource intensive.
- • The interviewer is considered as a part of the measurement instrument and interviewers have to be well trained in how to respond to any contingency.
Telephone Interview
Telephone interviews enable a researcher to gather information rapidly.
Advantages
- • They allow for some personal contact between the interviewer and the respondent.
- • They allow the interv
Disadvantages
- • Many people don't have publicly-listed telephone numbers. Some don't have telephones.
- • People often don't like the intrusion of a call to their homes.
- • Telephone interviews have to be relatively short or people will feel imposed upon.
