Survey Methods

A

abhishreshthaa

Abhijeet S
Survey method

Definition

S
  • urvey research is one of the most important areas of measurement in applied social research.

  • The broad area of survey research encompasses any measurement procedures that involve asking questions of respondents.


Types of surveys

  • • Surveys can be divided into two broad categories: the questionnaire and the interview.

  • • Questionnaires are usually paper-and-pencil instruments that the respondent completes.

  • • The interviewer based on what the respondent says completes interviews.


Questionnaires

Mail survey: when a respondent receives a questionnaire by mail it is known as mail survey.



Advantages:

  • • They are relatively inexpensive to administer.
  • • You can send the exact same instrument to a wide number of people.
  • • They allow the respondent to fill it out at their own convenience.

Disadvantages:

  • • Response rates from mail surveys are often very low.
  • • Mail questionnaires are not the best vehicles for asking for detailed written responses.



Group-administered questionnaire


  • • A sample of respondents is brought together and asked to respond to a structured sequence of questions.

  • • Traditionally, questionnaires were administered in-group settings for convenience.

  • • The researcher could give the questionnaire to those who were present and be fairly sure that there would be a high response rate
  • • If the respondents were unclear about the meaning of a question they could ask for clarification.

  • • And, there were often organizational settings where it was relatively easy to assemble the group (in a company or business, for instance).



Interviews



Interviews are a far more personal form of research than questionnaires

Personal interview

The interviewer works directly with the respondent

Advantages

  • • The interviewer has the opportunity to probe or ask follow-up questions.

  • • Interviews are generally easier for the respondent, especially if what is sought is opinions or impressions



Disadvantages

  • • Interviews can be very time consuming and they are resource intensive.
  • • The interviewer is considered as a part of the measurement instrument and interviewers have to be well trained in how to respond to any contingency.



Telephone Interview

Telephone interviews enable a researcher to gather information rapidly.

Advantages

  • • They allow for some personal contact between the interviewer and the respondent.

  • • They allow the interv
    iewer to ask follow-up questions

Disadvantages

  • • Many people don't have publicly-listed telephone numbers. Some don't have telephones.

  • • People often don't like the intrusion of a call to their homes.

  • • Telephone interviews have to be relatively short or people will feel imposed upon.
 
abhishreshthaa said:
Survey method

Definition

S
  • urvey research is one of the most important areas of measurement in applied social research.

  • The broad area of survey research encompasses any measurement procedures that involve asking questions of respondents.


Types of surveys

  • • Surveys can be divided into two broad categories: the questionnaire and the interview.

  • • Questionnaires are usually paper-and-pencil instruments that the respondent completes.

  • • The interviewer based on what the respondent says completes interviews.


Questionnaires

Mail survey: when a respondent receives a questionnaire by mail it is known as mail survey.



Advantages:

  • • They are relatively inexpensive to administer.
  • • You can send the exact same instrument to a wide number of people.
  • • They allow the respondent to fill it out at their own convenience.

Disadvantages:

  • • Response rates from mail surveys are often very low.
  • • Mail questionnaires are not the best vehicles for asking for detailed written responses.



Group-administered questionnaire


  • • A sample of respondents is brought together and asked to respond to a structured sequence of questions.

  • • Traditionally, questionnaires were administered in-group settings for convenience.

  • • The researcher could give the questionnaire to those who were present and be fairly sure that there would be a high response rate
  • • If the respondents were unclear about the meaning of a question they could ask for clarification.

  • • And, there were often organizational settings where it was relatively easy to assemble the group (in a company or business, for instance).



Interviews



Interviews are a far more personal form of research than questionnaires

Personal interview

The interviewer works directly with the respondent

Advantages

  • • The interviewer has the opportunity to probe or ask follow-up questions.

  • • Interviews are generally easier for the respondent, especially if what is sought is opinions or impressions



Disadvantages

  • • Interviews can be very time consuming and they are resource intensive.
  • • The interviewer is considered as a part of the measurement instrument and interviewers have to be well trained in how to respond to any contingency.



Telephone Interview

Telephone interviews enable a researcher to gather information rapidly.

Advantages

  • • They allow for some personal contact between the interviewer and the respondent.

  • • They allow the interv
    iewer to ask follow-up questions

Disadvantages

  • • Many people don't have publicly-listed telephone numbers. Some don't have telephones.

  • • People often don't like the intrusion of a call to their homes.

  • • Telephone interviews have to be relatively short or people will feel imposed upon.
Click to expand...

Hey buddy,

here i am up-loading Study Case on Fundamentals of Survey Research Methodology, please go to attachment below then download it :)
 

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