INTRODUCTION:
In today’s world where environment protection and fossil fuel exhaustion are
maor concerns and where customers has to face constant upward price of fuel
!vehicles usin" alternative sources of ener"y are seen as a via#le option$ There
is lar"e untapped potential in this cate"ory to cover the need for cheap and
environment friendly transportation facilities$
In the current scenario electric vehicles are "ainin" popularity #ut there are
many factors which are actin" as hindrance to their popularity$ The main
pro#lems with electric vehicles are: low milea"e with each rechar"e! very lon"
char"in" time! speculations a#out pullin" power! service and spare part
inade%uacy$
T&' CO()*N+:
Neptune Bikes has come up with a hy#rid #i,e! which uses electricity as
primary fuel source and small %uantity of fossil fuel li,e ,erosene to resolve the
a#ove pro#lem related to electric #i,e$
The product is named -O which is a short form for .-reen Oxy"en/ which
represents the environment friendliness and competitiveness of the hy#rid
scooter$
)RIORITI'0 *ND -O*10 O2 CO()*N+:
• Customers in the .#ottom of the pyramid/
• )resence in International developin" mar,ets
• *n effective supply chain mana"ement
• )rofita#le #usiness model throu"h mass production
• 0olution to depletin" fossil fuel and risin" "lo#al fuel price
• 0olution to "reen house "as emission from automo#iles and "lo#al
warmin"
3I0ION 0T*T'('NT:
* population empowered with power of mo#ility and care for nature$
(I00ION 0T*T'('NT:
To #uild a company synonymous with a "enre of vehicle which provide
transportation to common man at afforda#le cost with no harm to environment
and attain financial o#ectives of the promoters$
4
5U*1IT+ 0T*T'('NT
6e are committed at all levels to achieve hi"h %uality in whatever we do!
particularly in our products and services which will meet and exceed customer7s
"rowin" aspirations throu"h:
• Innovation in products! processes and services$
• Continuous improvement in our total %uality mana"ement systems$
• Teamwor, and responsi#ility$
8*0IC 8U0IN'00 CONC')T O2 N')TUN' *UTO0
The o#ective of the company is to develop innovative #i,e models on platform of
electric #i,es which overcome constraints of electric #i,es currently availa#le in
the mar,et and #ecome complete alternative to petrol #i,es$
The new series would cover followin" shortfalls of electric #i,es:
49 Low mileage: The hi"her end electric #i,es availa#le today has an
avera"e milea"e of around :; ,m after each rechar"e which ma,es it
infeasi#le for lon" distance travel$
phase *C 8rushless Induction motor
Tor%ue: :; l#>ft C ; to 4!@;; rpm
Transmission: 0in"le speed
Chassis
0uspensionD2ron
t:
Ohlins BAmm inverted for,E fully adusta#le! B$@>in travel
0uspensionDRear
:
Ohlins 0in"le shoc, wDpi""y#ac, reservoirE fully adusta#le!
B$@>in travel
8ra,esD2ront: Dual 8rem#o A4;mm discE 8rem#o radial>mount for"ed B>
piston calipers
8ra,esDRear: 8rem#o =;; per month$ The advanta"e
for "overnment is the empowerment of ‘aam admi’ with no #urden on
environment$ The via#ility of loan from #an,’s point of view needs to #e wor,ed
out$
'CONO(IC 3I*8I1IT+:
Throu"h effective supply chain mana"ement the company can utiliKe low cost
supply sourcin" from across the "lo#e$ This strate"y in addition to mass
production can cover the R L D and production cost there #y ma,in" it an
economically via#le proect$
The company can avail "overnment "rants and incentives for the development
and populariKation of an environmentally friendly product which helps in
empowerin" rural population a"ainst the primitive transportation infrastructure
B
of the country$ 8efore implementin" a testin" face is launched where we ta,e a
customer survey of li,in" and attitude of people to this product and we would
desi"n our product accordin"ly$
2IN*NCI*1 D'T*I10
The cost of proect is estimated at Rs 4; Crores$ This is proposed to #e financed
to the extent of A Crore #y means of a term loan from 8an,s$ The promoters are
experienced in the field and are capa#le of operatin" the new venture
successfully and they will #rin" in : Crores as their contri#ution$ Rs 4 Crore will
#e availa#le as 0tate -overnment su#sidy$ The unit proposes to provide
employment to @< persons$ The proposal is technically feasi#le and economically
via#le$ In mass production! the #asic price of the product will #e low and can
provide a "ood profit mar"in$
Cost of Production and Profitability
)roected profita#ility statement has #een prepared for the first A years after the
commencement of production and is %uite promisin" for a #ri"hter future$ The
statement has #een wor,ed out on the #asis of the followin" assumptions$
• The details of sales realiKation are "iven with the concern that possi#le
fluctuations in the sellin" price of products are not ta,en into
consideration$
• It is expected that any increase in the cost of raw materials! consuma#les
L pac,in" materials will #e offset #y correspondin" increase in the sales
revenue$ &owever! the sellin" prices and the cost of various inputs are
#ased on the prevailin" mar,et rates$
• The unit is expected to wor, for
In today’s world where environment protection and fossil fuel exhaustion are
maor concerns and where customers has to face constant upward price of fuel
!vehicles usin" alternative sources of ener"y are seen as a via#le option$ There
is lar"e untapped potential in this cate"ory to cover the need for cheap and
environment friendly transportation facilities$
In the current scenario electric vehicles are "ainin" popularity #ut there are
many factors which are actin" as hindrance to their popularity$ The main
pro#lems with electric vehicles are: low milea"e with each rechar"e! very lon"
char"in" time! speculations a#out pullin" power! service and spare part
inade%uacy$
T&' CO()*N+:
Neptune Bikes has come up with a hy#rid #i,e! which uses electricity as
primary fuel source and small %uantity of fossil fuel li,e ,erosene to resolve the
a#ove pro#lem related to electric #i,e$
The product is named -O which is a short form for .-reen Oxy"en/ which
represents the environment friendliness and competitiveness of the hy#rid
scooter$
)RIORITI'0 *ND -O*10 O2 CO()*N+:
• Customers in the .#ottom of the pyramid/
• )resence in International developin" mar,ets
• *n effective supply chain mana"ement
• )rofita#le #usiness model throu"h mass production
• 0olution to depletin" fossil fuel and risin" "lo#al fuel price
• 0olution to "reen house "as emission from automo#iles and "lo#al
warmin"
3I0ION 0T*T'('NT:
* population empowered with power of mo#ility and care for nature$
(I00ION 0T*T'('NT:
To #uild a company synonymous with a "enre of vehicle which provide
transportation to common man at afforda#le cost with no harm to environment
and attain financial o#ectives of the promoters$
4
5U*1IT+ 0T*T'('NT
6e are committed at all levels to achieve hi"h %uality in whatever we do!
particularly in our products and services which will meet and exceed customer7s
"rowin" aspirations throu"h:
• Innovation in products! processes and services$
• Continuous improvement in our total %uality mana"ement systems$
• Teamwor, and responsi#ility$
8*0IC 8U0IN'00 CONC')T O2 N')TUN' *UTO0
The o#ective of the company is to develop innovative #i,e models on platform of
electric #i,es which overcome constraints of electric #i,es currently availa#le in
the mar,et and #ecome complete alternative to petrol #i,es$
The new series would cover followin" shortfalls of electric #i,es:
49 Low mileage: The hi"her end electric #i,es availa#le today has an
avera"e milea"e of around :; ,m after each rechar"e which ma,es it
infeasi#le for lon" distance travel$
phase *C 8rushless Induction motor
Tor%ue: :; l#>ft C ; to 4!@;; rpm
Transmission: 0in"le speed
Chassis
0uspensionD2ron
t:
Ohlins BAmm inverted for,E fully adusta#le! B$@>in travel
0uspensionDRear
:
Ohlins 0in"le shoc, wDpi""y#ac, reservoirE fully adusta#le!
B$@>in travel
8ra,esD2ront: Dual 8rem#o A4;mm discE 8rem#o radial>mount for"ed B>
piston calipers
8ra,esDRear: 8rem#o =;; per month$ The advanta"e
for "overnment is the empowerment of ‘aam admi’ with no #urden on
environment$ The via#ility of loan from #an,’s point of view needs to #e wor,ed
out$
'CONO(IC 3I*8I1IT+:
Throu"h effective supply chain mana"ement the company can utiliKe low cost
supply sourcin" from across the "lo#e$ This strate"y in addition to mass
production can cover the R L D and production cost there #y ma,in" it an
economically via#le proect$
The company can avail "overnment "rants and incentives for the development
and populariKation of an environmentally friendly product which helps in
empowerin" rural population a"ainst the primitive transportation infrastructure
B
of the country$ 8efore implementin" a testin" face is launched where we ta,e a
customer survey of li,in" and attitude of people to this product and we would
desi"n our product accordin"ly$
2IN*NCI*1 D'T*I10
The cost of proect is estimated at Rs 4; Crores$ This is proposed to #e financed
to the extent of A Crore #y means of a term loan from 8an,s$ The promoters are
experienced in the field and are capa#le of operatin" the new venture
successfully and they will #rin" in : Crores as their contri#ution$ Rs 4 Crore will
#e availa#le as 0tate -overnment su#sidy$ The unit proposes to provide
employment to @< persons$ The proposal is technically feasi#le and economically
via#le$ In mass production! the #asic price of the product will #e low and can
provide a "ood profit mar"in$
Cost of Production and Profitability
)roected profita#ility statement has #een prepared for the first A years after the
commencement of production and is %uite promisin" for a #ri"hter future$ The
statement has #een wor,ed out on the #asis of the followin" assumptions$
• The details of sales realiKation are "iven with the concern that possi#le
fluctuations in the sellin" price of products are not ta,en into
consideration$
• It is expected that any increase in the cost of raw materials! consuma#les
L pac,in" materials will #e offset #y correspondin" increase in the sales
revenue$ &owever! the sellin" prices and the cost of various inputs are
#ased on the prevailin" mar,et rates$
• The unit is expected to wor, for