Description
scheme of mumbai dabbawallas, their supply chain, meal distribution network and their organization structure. It also explains their logistics and reverse logistics.
Management Development Institute - Gurgaon
Supply Chain Management
Case 02
Mumbai Dabbawallah
SCM Case Presentation
Nutan Mumbai Tiffin Box Suppliers Association
Coding Scheme
VLP : Vile Parle (suburb in Mumbai) 9EX12 : Code for Dabbawalas at Destination EX : Express Towers (building name)
12
E
: Floor no.
: Code for Dabbawala at residential station : Code for destination Station eg. Churchgate Station (Nariman Point)
3
The Flow Logic
Zones for destination
Grant Road (12)
Point of Aggregation And Sorting A E Churchgate (1-10) Lower Parel (14)
1 2 3
4
5 6
B
C
D
7
Collection from home
Distribution By Carriers at lunchtime To offices
Meal Distribution Network
• Combination of Baton Relay system and Hub and spoke model • Decisions driven by single process of delivering a dabba on time. • EachDabbawala personally responsible for 30-35 dabbas in a day • Fine Tuning of the coding system: Each Destination developed its own color coding system
ORGANISATIONAL STRUCTURE
President
• Three levels of Hierarchy • Incentive structure is Group Based -Penalty & Reward for whole group • Weekly off • Strict dress code • Earn Rs. 5000 – 7000/month
Vice President General Secretary Treasurer Directors(9) Muqaddam Members(5000)
13 members
Time Lines
8:30 -9:30 am • This is the time when dabbawallas collect tiffins from home 9:30 -9:40 am • This is when sorting of dabbastake place according to hub, outside the station. 10:20 -11:05 am • Sorting is done according to destination and carteges are loaded into trains 11:45 – 12.10 pm • Unloading takes place at the destination station • Re-arrangement of tiffins takes place as per the destinationarea and destination building
12.10 – 12.30 pm • In particular areas with high density of customers, a special crate is dedicated to the area. This crate carries 150 tiffins and is driven by 3-4 dabbawalas!
Reverse Logistics
1:30 – 2:00 pm • Collection process begins where the dabbawalas have to pick up the tiffins from the offices. 2:00 – 2:30 pm • The group members meet for the segregation as per the destination suburb. 2:50 – 3:30 pm • Journey in train. 3:30 – 5:30 pm • Final sorting, dispatch, delivery.
Some Achievements
• • • • • • Hold the world record in best time management. Six Sigma certified. ISO 2000 certified Name in “GUINESS BOOK of World Records”. Registered with Ripley's “ believe it or not”. Invited to Harvard, MIT and London Business School • Honored by Prince Charles and Richard Branson
Foundation of success of the dabbawallah service
Low cost delivery
• Typically Rs 150 to Rs 200 per month. • Increased once in 2 yrs
Delivery reliability
Perceived equality Decentralization
• worked 6 days a week • No boss-subordinate relationship • Lived and worked in clans • work in groups and maintain exclusivity in terms of revenue and expenditure • took responsibility of the group
• Equal remuneration in spite of different efforts put.
Suburban railway network
• great help in logistics
Problems
Shrinking customer • Closure of several textile mills in 1980 base and customer • started delivery of meals to schoolchildren loyalty
• ready-to-eat packaged foods
Lifestyle changes
Workforce management
• next generation was not getting attracted • Expectation were too high like timely delivery, courteous attitude,
Leveraging Supply Chain
• Microsoft offered ‘Asliwala PC Offer’
– Dabbawala’s will be wearing the T-Shirt and cap of Microsoft Vista
• Corporation Bank has picked Dabbawalas as its brand ambassadors. Dabbwalas carry Corporation Bank’s account opening forms and also source replies from them • Star TV hired the service of Dabbawalas to distribute the pamphlets of AmitabhBachchan anchored “KBC” reaching 2 lakhsMumbaikars in just 4 days. • Maharashtra government propagated HIV awareness through Dabbawala channel. • Several corporate groups like the STAR TV, Radio Mirchi, Colgate, Sahara TV have used them • Airtel collaborated with them to distribute new schemes, prepaid connections.
Going Hi-tech
• In the process of developing a software application through which the people of Mumbai can order the service online through internet • Recently the organization has launched a SMS service, through the people of Mumbai can avail for the service by just sending an SMS to the number 3636
References
• http://www.mydabbawala.com/general/aboutdabbaw ala.htm • http://www.blonnet.com/2006/08/22/stories/2006082 204241900.htm • http://marketing-andbrands.blogspot.com/2009_02_01_archive.html • http://www.business-standard.com/india/news/iim-aoffers-dabbawalas-food-for-thought/339037/ • http://www.physorg.com/news70641995.html • http://aahang.wordpress.com/2009/12/20/lessonsfrom-mumbai-dabbawalas/
doc_771362952.pptx
scheme of mumbai dabbawallas, their supply chain, meal distribution network and their organization structure. It also explains their logistics and reverse logistics.
Management Development Institute - Gurgaon
Supply Chain Management
Case 02
Mumbai Dabbawallah
SCM Case Presentation
Nutan Mumbai Tiffin Box Suppliers Association
Coding Scheme
VLP : Vile Parle (suburb in Mumbai) 9EX12 : Code for Dabbawalas at Destination EX : Express Towers (building name)
12
E
: Floor no.
: Code for Dabbawala at residential station : Code for destination Station eg. Churchgate Station (Nariman Point)
3
The Flow Logic
Zones for destination
Grant Road (12)
Point of Aggregation And Sorting A E Churchgate (1-10) Lower Parel (14)
1 2 3
4
5 6
B
C
D
7
Collection from home
Distribution By Carriers at lunchtime To offices
Meal Distribution Network
• Combination of Baton Relay system and Hub and spoke model • Decisions driven by single process of delivering a dabba on time. • EachDabbawala personally responsible for 30-35 dabbas in a day • Fine Tuning of the coding system: Each Destination developed its own color coding system
ORGANISATIONAL STRUCTURE
President
• Three levels of Hierarchy • Incentive structure is Group Based -Penalty & Reward for whole group • Weekly off • Strict dress code • Earn Rs. 5000 – 7000/month
Vice President General Secretary Treasurer Directors(9) Muqaddam Members(5000)
13 members
Time Lines
8:30 -9:30 am • This is the time when dabbawallas collect tiffins from home 9:30 -9:40 am • This is when sorting of dabbastake place according to hub, outside the station. 10:20 -11:05 am • Sorting is done according to destination and carteges are loaded into trains 11:45 – 12.10 pm • Unloading takes place at the destination station • Re-arrangement of tiffins takes place as per the destinationarea and destination building
12.10 – 12.30 pm • In particular areas with high density of customers, a special crate is dedicated to the area. This crate carries 150 tiffins and is driven by 3-4 dabbawalas!
Reverse Logistics
1:30 – 2:00 pm • Collection process begins where the dabbawalas have to pick up the tiffins from the offices. 2:00 – 2:30 pm • The group members meet for the segregation as per the destination suburb. 2:50 – 3:30 pm • Journey in train. 3:30 – 5:30 pm • Final sorting, dispatch, delivery.
Some Achievements
• • • • • • Hold the world record in best time management. Six Sigma certified. ISO 2000 certified Name in “GUINESS BOOK of World Records”. Registered with Ripley's “ believe it or not”. Invited to Harvard, MIT and London Business School • Honored by Prince Charles and Richard Branson
Foundation of success of the dabbawallah service
Low cost delivery
• Typically Rs 150 to Rs 200 per month. • Increased once in 2 yrs
Delivery reliability
Perceived equality Decentralization
• worked 6 days a week • No boss-subordinate relationship • Lived and worked in clans • work in groups and maintain exclusivity in terms of revenue and expenditure • took responsibility of the group
• Equal remuneration in spite of different efforts put.
Suburban railway network
• great help in logistics
Problems
Shrinking customer • Closure of several textile mills in 1980 base and customer • started delivery of meals to schoolchildren loyalty
• ready-to-eat packaged foods
Lifestyle changes
Workforce management
• next generation was not getting attracted • Expectation were too high like timely delivery, courteous attitude,
Leveraging Supply Chain
• Microsoft offered ‘Asliwala PC Offer’
– Dabbawala’s will be wearing the T-Shirt and cap of Microsoft Vista
• Corporation Bank has picked Dabbawalas as its brand ambassadors. Dabbwalas carry Corporation Bank’s account opening forms and also source replies from them • Star TV hired the service of Dabbawalas to distribute the pamphlets of AmitabhBachchan anchored “KBC” reaching 2 lakhsMumbaikars in just 4 days. • Maharashtra government propagated HIV awareness through Dabbawala channel. • Several corporate groups like the STAR TV, Radio Mirchi, Colgate, Sahara TV have used them • Airtel collaborated with them to distribute new schemes, prepaid connections.
Going Hi-tech
• In the process of developing a software application through which the people of Mumbai can order the service online through internet • Recently the organization has launched a SMS service, through the people of Mumbai can avail for the service by just sending an SMS to the number 3636
References
• http://www.mydabbawala.com/general/aboutdabbaw ala.htm • http://www.blonnet.com/2006/08/22/stories/2006082 204241900.htm • http://marketing-andbrands.blogspot.com/2009_02_01_archive.html • http://www.business-standard.com/india/news/iim-aoffers-dabbawalas-food-for-thought/339037/ • http://www.physorg.com/news70641995.html • http://aahang.wordpress.com/2009/12/20/lessonsfrom-mumbai-dabbawalas/
doc_771362952.pptx