Description
Report on Sun Microsystems.
Market
The world has been radically influenced by information technology. The knowledge revolution that has swept the world in the last two decades has blurred the barriers that separated individuals, institutions and economies. Businesses are no longer confined to national borders – they are now located in geographies that, in the opinion of the enterprise, add most value to their operations. India continues to be the best place to start a business, according to the AT Kearney Global Services Location Index. It seems most corporations agree with that opinion. Nasscom expects the IT and BPO industries to register a stunning 33% growth and believes revenues would surpass US$ 64 billion (Rs. 256,000 crore) by the end of calendar year 2008. Clearly, this is celebration time for the hardware industry which expects revenues to touch US$ 7.50 billion (Rs. 30,000 crore) in 2007/08. With hardware accounting for 49% of the total domestic IT-BPO spends a strong demand for networking equipment, peripherals and storage across various industry segments is emerging. Interestingly, too, desktop shipments to Tier II and Tier III towns have grown three to five times faster than the metros; it’s an indication of the growing penetration of IT in the country. Sun Microsystems has been a consistent success story with high value customers in every vertical including manufacturing, telecom, education, government and IT enabled services. India is a critical part of Sun India’s global strategy and presents immense opportunities as a high growth market for export and domestic sales.
Achievements
Sun’s vision of a world networked by computers has been fulfilled within 25 years of its incorporation. The company has been on a fast
growth trajectory since inception. In 1992, Sun set a new industry benchmark when it shipped more multiprocessing UNIX servers in a single year than any other vendor in the world. A year later, Sun excelled itself once again when it shipped one million systems. The following year, Sun became an exclusive computer supplier to the Football World Cup. Its back-end systems provided internet access and up-to-the-minute information to millions of fans across the globe. But Sun was destined to play a bigger role in shaping tomorrow’s technology. In 1997 NASA used Java to help internet users become virtual riders on the Mission to Mars. In 2007 Sun changed its stock ticker from SUNW to Java at NASDAQ. Today, the Java economy includes a broad array of businesses built with Java technology, including Google and eBay. Success continued to come Sun’s way. In 2005 Sun became the largest business contributor to the global open source community with a donation of 1600 patents. In the following year Solaris 10 was adjudged the winner of Wall Street Journal’s technology innovation contest. Back in India, most of the country’s telephone traffic is Sun enabled as is most of the country’s internet backbone. It is also the key facilitator for the core banking operations of top Indian banks. Sun India has witnessed tremendous momentum in the adoption of its core developer platforms – Java and Solaris. Today, with 650,000 developers, India has the largest registered developer base for Sun worldwide. It’s a number that keeps growing every minute. It wasn’t just the development of breakthrough technologies that the brand excelled in. Sun featured amongst the top ten companies in the Best Employer list released by IDC in 2007.
As per IDC, Sun Microsystems was the number one player in the Non-x86/Unix server market in India, both in the number of units sold as well as in the revenue it notched up in the second quarter of calendar year 2007. In the same period the company continued its top rank in units shipped for the Unix disk storage.
History
In 1982, Vinod Khosla, Andy Bechtolsheim, Scott McNealy and Bill Joy together founded Stanford University Network Workstations in Palo Alto, California. It’s the company now known as Sun Microsystems Inc. This young team coined the maxim ‘The Network is the Computer’ at a time when the concept was incomprehensible to most. Sun got off to a flier when it signed a US$ 40 million (Rs. 160 crore) OEM agreement with Computervision in the very first year of operation. The company has never looked back since. Today, Sun has delivered open network computing technologies – servers, storage, software and services – that power the internet and enterprises and help people connect and participate on the World Wide Web. In a fine example of foresight and vision, Sun seized the strategic initiative by zeroing in on India during the 1990s. Sun’s India Engineering Centre in Bangalore was its first foray in Asia and is, today, the largest outside of the US. From
multiple applications on a single server. UltraAPARC T2 has given Sun the first mover advantage in virtualisation. It’s an advantage Sun intends to hold. Sun was once again at the forefront of innovation with Project Blackbox – a prototype of the world's first virtual data centre. Project Blackbox uses Sun's network computing infrastructure and grid computing expertise to engineer out complexities and enable a buildonce-deploy-anywhere modular data centre. Compared to a conventional data centre, Project Blackbox can be set up at one hundredth the initial cost and offer three times the computing power for equivalent space. It is 20% more energy efficient with a ten times faster start-up time. Sun also offers infrastructure services and high-end consultancy to help customers better manage applications and maximise business returns. here the centre provides core competency support to Sun's engineering operations and product lines all over the world. The company has also recently set up its first Asia-Pacific control centre in Chennai. This is one of three such centres created worldwide. Sun is the only systems company to commit to open sourcing all of its software. This empowers customers by enabling them to freely use multi-vendor operating systems, architectures, middle-ware and devices on industry standard hardware.
slated to be an annual event. In other, on-going promotions, Sun India engages with educators and content developers to provide resources, contacts, discount programmes as well as opportunities to connect with peers across the world.
Brand Values
Brand Sun is inextricably linked to its reputation. Its external brand values – pace, courage, innovation, collaboration and integrity – are apparent from the way the company has conducted its business. Sharing and a sense of community have been the key drivers of Sun's brand identity. In fact, sharing is firmly rooted in the company's vision – The Network is the Computer. The company believes that the true power of the network lies in the sharing of ideas and technologies. Sun Microsystems continues the practice of the Participation Age - where the spotlight is on people. It is the people who network and connect, interact, participate and share. The growth in the network economy is fuelled by collaboration amongst communities interconnected by technology and driven by a common purpose. From blogs to Java, SMS messages to Web services, participants are forming communities to drive change, create new businesses, new social services and new concepts. Sun believes that increased sharing and co-operation in the Participation Age will enable communities across the world to grow and prosper. Another unique differentiator for this company is its ability to think outside the box – be it in branding, events or marketing exercises. Sun's branding ideas are not run-of-the-mill but have a unique refreshing touch – be it forging connections with its customers through the CEO referral programme, branding the Indian sky with Air Deccan or associating with international singer Bono of U2 to combat AIDS and poverty in Africa. Its core strength of passion, brilliance, collaboration and fun underline these branding initiatives.
Recent Developments
Sun raised the bar for value creation when it joined hands with two of its biggest competitors – IBM and Microsoft – to provide interoperability via open standards – giving the customer a wider choice of systems and products. The global launch of the Sun Eco initiative established the company as a socially responsible corporate. Sun’s next gen Energy Efficient Data Centres introduced in the US, the UK and India are a step towards controlling green house emissions by halving the data centre space. Taking eco leadership further, Sun launched OpenEco.org, a new online community to help organisations calculate, compare and reduce green house gas emissions. Sun India and the Hyderabad-based Centre for DNA Fingerprinting and Diagnostics have also come together to establish a medical bioinformatics centre – the first such facility in the country. The company has also set up a Centre of Excellence for eGovernance in partnership with IIT Delhi.
Product
No one understands network support infrastructure requirement as well as Sun. The company has made huge investments in research and has developed breakthrough technologies and an integrated set of core innovations in systems software and services. In 1995 Sun introduced Java Technology, a trail-blazing universal software platform for the internet and corporate intranets. The technology revolutionised networking and literally shrank the world. If the world is today known as a global village, it is in large measure thanks to Java. Despite this stunning invention, the company’s finest hour was still to come. As demands grew virtualisation became the next logical progression. Sun was ready. Its UltraAPARC T2 chip is today, the fastest, most energy-efficient microprocessor in the market. The chip has a unique multithreaded, 10 GB Ethernet which enables virtualisation of the network interface. This eliminates potential network bottlenecks even when consolidating
Promotion
Sun's brand promotion strategy has evolved in keeping with the changing thrust of the company. The promotional efforts are an amalgam of corporate campaigns and corporate events to promote brand value and recognition. SunTech Days is Sun's premier annual Developer Conference. Running its ninth edition, SunTech Days was held across four cities in 2007: Hyderabad, Delhi, Mumbai and Pune. The event saw nearly 11,000 participants, up from 126 who attended in 1998 – making it the largest paid conference in Asia. To celebrate the decade-long success of Java in 2005 Sun India took the glamour route. The theme for the anniversary was 10 years – Java Everywhere. The show was designed to highlight creativity, the key driver of the IT sector. This concept was the inspiration for a glitzy fashion show where some of Bangalore’s most talented upcoming fashion design students displayed a collection of Java-inspired designs. The Java theme also found expression in an art exhibition where some of the most promising and aspiring young artists of Bangalore put their work on display. India, The Next Big Idea – was the theme for the Sun Technovate organised in 2007. The event, designed to be a platform for CXO’s to understand and experience the power of open standard and open source received such an overwhelming response that it is now
www.sun.com www.in.sun.com
THINGS YOU DIDN’T KNOW ABOUT
Sun Microsystems
One of the leading management schools of India, IIM-Ahmedabad, has recorded that Java contributes 2.5% of India’s GDP The Sun platform archives over 37% of the world’s data on its storage devices (Source: Freeman Report) Sun is the technology partner for the Bollywood special effects movie Love Story 2050. Sun systems helped create the Toy Story – the world’s first fully computer generated film
doc_120693993.pdf
Report on Sun Microsystems.
Market
The world has been radically influenced by information technology. The knowledge revolution that has swept the world in the last two decades has blurred the barriers that separated individuals, institutions and economies. Businesses are no longer confined to national borders – they are now located in geographies that, in the opinion of the enterprise, add most value to their operations. India continues to be the best place to start a business, according to the AT Kearney Global Services Location Index. It seems most corporations agree with that opinion. Nasscom expects the IT and BPO industries to register a stunning 33% growth and believes revenues would surpass US$ 64 billion (Rs. 256,000 crore) by the end of calendar year 2008. Clearly, this is celebration time for the hardware industry which expects revenues to touch US$ 7.50 billion (Rs. 30,000 crore) in 2007/08. With hardware accounting for 49% of the total domestic IT-BPO spends a strong demand for networking equipment, peripherals and storage across various industry segments is emerging. Interestingly, too, desktop shipments to Tier II and Tier III towns have grown three to five times faster than the metros; it’s an indication of the growing penetration of IT in the country. Sun Microsystems has been a consistent success story with high value customers in every vertical including manufacturing, telecom, education, government and IT enabled services. India is a critical part of Sun India’s global strategy and presents immense opportunities as a high growth market for export and domestic sales.
Achievements
Sun’s vision of a world networked by computers has been fulfilled within 25 years of its incorporation. The company has been on a fast
growth trajectory since inception. In 1992, Sun set a new industry benchmark when it shipped more multiprocessing UNIX servers in a single year than any other vendor in the world. A year later, Sun excelled itself once again when it shipped one million systems. The following year, Sun became an exclusive computer supplier to the Football World Cup. Its back-end systems provided internet access and up-to-the-minute information to millions of fans across the globe. But Sun was destined to play a bigger role in shaping tomorrow’s technology. In 1997 NASA used Java to help internet users become virtual riders on the Mission to Mars. In 2007 Sun changed its stock ticker from SUNW to Java at NASDAQ. Today, the Java economy includes a broad array of businesses built with Java technology, including Google and eBay. Success continued to come Sun’s way. In 2005 Sun became the largest business contributor to the global open source community with a donation of 1600 patents. In the following year Solaris 10 was adjudged the winner of Wall Street Journal’s technology innovation contest. Back in India, most of the country’s telephone traffic is Sun enabled as is most of the country’s internet backbone. It is also the key facilitator for the core banking operations of top Indian banks. Sun India has witnessed tremendous momentum in the adoption of its core developer platforms – Java and Solaris. Today, with 650,000 developers, India has the largest registered developer base for Sun worldwide. It’s a number that keeps growing every minute. It wasn’t just the development of breakthrough technologies that the brand excelled in. Sun featured amongst the top ten companies in the Best Employer list released by IDC in 2007.
As per IDC, Sun Microsystems was the number one player in the Non-x86/Unix server market in India, both in the number of units sold as well as in the revenue it notched up in the second quarter of calendar year 2007. In the same period the company continued its top rank in units shipped for the Unix disk storage.
History
In 1982, Vinod Khosla, Andy Bechtolsheim, Scott McNealy and Bill Joy together founded Stanford University Network Workstations in Palo Alto, California. It’s the company now known as Sun Microsystems Inc. This young team coined the maxim ‘The Network is the Computer’ at a time when the concept was incomprehensible to most. Sun got off to a flier when it signed a US$ 40 million (Rs. 160 crore) OEM agreement with Computervision in the very first year of operation. The company has never looked back since. Today, Sun has delivered open network computing technologies – servers, storage, software and services – that power the internet and enterprises and help people connect and participate on the World Wide Web. In a fine example of foresight and vision, Sun seized the strategic initiative by zeroing in on India during the 1990s. Sun’s India Engineering Centre in Bangalore was its first foray in Asia and is, today, the largest outside of the US. From
multiple applications on a single server. UltraAPARC T2 has given Sun the first mover advantage in virtualisation. It’s an advantage Sun intends to hold. Sun was once again at the forefront of innovation with Project Blackbox – a prototype of the world's first virtual data centre. Project Blackbox uses Sun's network computing infrastructure and grid computing expertise to engineer out complexities and enable a buildonce-deploy-anywhere modular data centre. Compared to a conventional data centre, Project Blackbox can be set up at one hundredth the initial cost and offer three times the computing power for equivalent space. It is 20% more energy efficient with a ten times faster start-up time. Sun also offers infrastructure services and high-end consultancy to help customers better manage applications and maximise business returns. here the centre provides core competency support to Sun's engineering operations and product lines all over the world. The company has also recently set up its first Asia-Pacific control centre in Chennai. This is one of three such centres created worldwide. Sun is the only systems company to commit to open sourcing all of its software. This empowers customers by enabling them to freely use multi-vendor operating systems, architectures, middle-ware and devices on industry standard hardware.
slated to be an annual event. In other, on-going promotions, Sun India engages with educators and content developers to provide resources, contacts, discount programmes as well as opportunities to connect with peers across the world.
Brand Values
Brand Sun is inextricably linked to its reputation. Its external brand values – pace, courage, innovation, collaboration and integrity – are apparent from the way the company has conducted its business. Sharing and a sense of community have been the key drivers of Sun's brand identity. In fact, sharing is firmly rooted in the company's vision – The Network is the Computer. The company believes that the true power of the network lies in the sharing of ideas and technologies. Sun Microsystems continues the practice of the Participation Age - where the spotlight is on people. It is the people who network and connect, interact, participate and share. The growth in the network economy is fuelled by collaboration amongst communities interconnected by technology and driven by a common purpose. From blogs to Java, SMS messages to Web services, participants are forming communities to drive change, create new businesses, new social services and new concepts. Sun believes that increased sharing and co-operation in the Participation Age will enable communities across the world to grow and prosper. Another unique differentiator for this company is its ability to think outside the box – be it in branding, events or marketing exercises. Sun's branding ideas are not run-of-the-mill but have a unique refreshing touch – be it forging connections with its customers through the CEO referral programme, branding the Indian sky with Air Deccan or associating with international singer Bono of U2 to combat AIDS and poverty in Africa. Its core strength of passion, brilliance, collaboration and fun underline these branding initiatives.
Recent Developments
Sun raised the bar for value creation when it joined hands with two of its biggest competitors – IBM and Microsoft – to provide interoperability via open standards – giving the customer a wider choice of systems and products. The global launch of the Sun Eco initiative established the company as a socially responsible corporate. Sun’s next gen Energy Efficient Data Centres introduced in the US, the UK and India are a step towards controlling green house emissions by halving the data centre space. Taking eco leadership further, Sun launched OpenEco.org, a new online community to help organisations calculate, compare and reduce green house gas emissions. Sun India and the Hyderabad-based Centre for DNA Fingerprinting and Diagnostics have also come together to establish a medical bioinformatics centre – the first such facility in the country. The company has also set up a Centre of Excellence for eGovernance in partnership with IIT Delhi.
Product
No one understands network support infrastructure requirement as well as Sun. The company has made huge investments in research and has developed breakthrough technologies and an integrated set of core innovations in systems software and services. In 1995 Sun introduced Java Technology, a trail-blazing universal software platform for the internet and corporate intranets. The technology revolutionised networking and literally shrank the world. If the world is today known as a global village, it is in large measure thanks to Java. Despite this stunning invention, the company’s finest hour was still to come. As demands grew virtualisation became the next logical progression. Sun was ready. Its UltraAPARC T2 chip is today, the fastest, most energy-efficient microprocessor in the market. The chip has a unique multithreaded, 10 GB Ethernet which enables virtualisation of the network interface. This eliminates potential network bottlenecks even when consolidating
Promotion
Sun's brand promotion strategy has evolved in keeping with the changing thrust of the company. The promotional efforts are an amalgam of corporate campaigns and corporate events to promote brand value and recognition. SunTech Days is Sun's premier annual Developer Conference. Running its ninth edition, SunTech Days was held across four cities in 2007: Hyderabad, Delhi, Mumbai and Pune. The event saw nearly 11,000 participants, up from 126 who attended in 1998 – making it the largest paid conference in Asia. To celebrate the decade-long success of Java in 2005 Sun India took the glamour route. The theme for the anniversary was 10 years – Java Everywhere. The show was designed to highlight creativity, the key driver of the IT sector. This concept was the inspiration for a glitzy fashion show where some of Bangalore’s most talented upcoming fashion design students displayed a collection of Java-inspired designs. The Java theme also found expression in an art exhibition where some of the most promising and aspiring young artists of Bangalore put their work on display. India, The Next Big Idea – was the theme for the Sun Technovate organised in 2007. The event, designed to be a platform for CXO’s to understand and experience the power of open standard and open source received such an overwhelming response that it is now
www.sun.com www.in.sun.com
THINGS YOU DIDN’T KNOW ABOUT
Sun Microsystems
One of the leading management schools of India, IIM-Ahmedabad, has recorded that Java contributes 2.5% of India’s GDP The Sun platform archives over 37% of the world’s data on its storage devices (Source: Freeman Report) Sun is the technology partner for the Bollywood special effects movie Love Story 2050. Sun systems helped create the Toy Story – the world’s first fully computer generated film
doc_120693993.pdf