Customer being the king, retaining them with the business means retaining them with the business means retaining the wealth and power with the business/brand. Hence business do whatever they can to retain customers with them for a longer period of time by coming with innovative ideas, discounts, schemes, etc but there are other methods as well that can help you fulfill the objective of yours.
[*]Let your customer be up-to-date on all aspects of your relationship and do so when they least expect it.
[*]Service With A Smile
[*]Build relations by communicating with clients about non-business subjects.
[*]Entertain good customers which are also part of relationship building and a great way to say thank you
[*]Show them that you really care by way of personal hand written notes, little trinkets that you drop by their office, and reminders of how important they are to you and your company.
[*]Take efforts to delight your customers. Be honest and have open communication with your consumers.
[*]Make sure you have the opportunity to retain the customer
[*]No matter if you under-promise but always remember over-deliver.
[*]Be in contact with your client when they are not expecting you.
[*]Help customers in ways not related to their business.
[*]Build and maintain trust.
[*]Make sure you have the essentials you need for effective customer retention
[*]Find the best proposition for your customers
[*]Re-define how you interact with your customers
[*]Make it easy quick and obvious
[*]Talk directly to your customers
[*]Consider a customer reward program
[*]Build personal relationships with your customers.
[*]Design a client loyalty program.
[*]Put your existing clients before prospects
[*]Be on time and reliable without canceling by having effective time management.
[*]Have a client of the month and pin them on an announcement board, give them a gift.
[*]Make your clients feel important.
[*]Treat your employees like you treat your customers.
[*]Be proactive with your clients in all areas.
[*]Concentrate on the ways that you can help to remove their pain.
[*]Be involved with your customer’s pet projects particularly those that are not work related.
[*]If appropriate, help them to build an accrual account toward future purchases.
[*]Use technology to manage and analyze customer feedback, and ensure the right people hear it.
[*]Keep Your Service Memorable
[*]Gives Stability to Clients
[*]Prepare Some Survey Question
[*]Send in newsletters providing them with the latest updates.
[*]Give your current customers good deals.
[*]Proactively collect and promote customer feedback.
[*]Take action and Measure the Results.
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A firm’s total annual billings are $3 million. If you have 100 clients, that translates into an average of $30,000 in annual revenue per account. When you lose 10 accounts per year, you need to replace $300,000 in annual billings just to protect your base.
If you can increase your retention rate to 95%, theoretically you can retain an additional $150,000 in revenues using the above example. Of course, some account loss is normal due to mergers, acquisitions, client relocations or other factors. Obviously, the longer you can retain an existing client the more profitable your law firm will become. Even a small increase in client retention can yield significantly increased profits. Once you get updated with all your efforts put in retaining your clients/customers; you will see a drastic shift in the perception of you among your clients and customers. This is the essential part of the program, which one gets on the trach that you have planned the further path becomes easier because of the efforts put in by you earlier.