Description
Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
STRATEGIC
Strategic Public Relations and Research LtdCompany Profile
2009
BY
Strategic Public Relations and Research Limited Titan Plaza, Chaka Road, Nairobi, Kenya P.O. Box 7201 - 00100 Nairobi, Tel: 254-020-2712212/3, Email: [email protected]
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STRATEGIC
About STRATEGIC
STRATEGIC is a Kenyan company specializing in research, public relations and mass media monitoring consultancy services for a wide range of clients ? corporations, trade associations, governments and even some non?profit advocacy groups in East and Central African region. The company has over ten years experience in designing, conducting and managing research, media monitoring and public relations programmes in social and environmental issues, governance and development. Registered as a private company in 1996, STRATEGIC’s mandate includes but is not limited to implementing PR related activities and surveys, carrying out knowledge, attitude, and practices (KAPs) surveys, market surveys, socio?economic surveys and public opinion surveys among other specific surveys. STRATEGIC has three major departments. These are the Research, Public Relations and Media Monitoring departments. How We Work STRATEGIC has client?focused teams for each project with direct involvement in all projects. In all our projects we ensure the project members have face?to?face executive briefings, well trained team leaders and enforce high standards of work. On every assignment a supervisor is appointed among the field team members who keeps track of their activities and ensures that the daily assignments have been accomplished. The executive in charge of projects coordinates all the field members and conducts regular physical checks to identify areas of need and rectifies accordingly. Our teams are categorized according to the functions they have to perform, they report to the office with feedback on the days’ activities and weekly meetings held to come up with new ways of tackling assignments. Specifically, STRATEGIC is capable of undertaking the following:
STRATEGIC Research
The research department’s mandate includes instrument design and application, data collection, data processing and organization, data analysis, report writing and presentation. Some of the research packages
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on offer include market surveys, communication research, media and audience surveys, socio?economic surveys, demographic, health, public opinion surveys, KAPs, governance, institutional performance, human rights, elections, constitution, baseline surveys, feasibility studies, situational analyses, monitoring and evaluation surveys.
Technical Expertise and International Affiliations
STRATEGIC has the technical expertise and capacity to collect, edit, clean, organize and analyze data fast and efficiently while putting premium and quality. STRATEGIC has the hardware and software to analyze data of any magnitude. STRATEGIC is affiliated to international markets leaders in research and communications such as Zogby international a leading research firm operating in the USA, Europe and Middle East. STRATEGIC is also affiliated to Fleishman Hillard International regarded as one of the top three communications firms in the world. The affiliations provide STRATEGIC with opportunities to access internationally tested research methodologies and analysis tools and adapt them to local conditions and requirements. The company has wide ranging experience in working with clients and implementing the following research assignments. ? Market surveys ?Market needs assessments ?Product Development ?Market measurement /retail ?Pricing Research ?Branding ?Customer surveys ? Communication research ?Media surveys ?Advertising impact assessments
? Socio?economic surveys
?Baseline surveys ?needs assessments and feasibility studies ?Project impact assessments
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?Project monitoring and evaluation
? Opinion Surveys
?Political Opinion surveys ?Public opinion on socio?economic issues
STRATEGIC Public Relations
The PR department’s mandate includes but is not limited to publicity and media relations, event management, crisis management, institutional advertising, fund raising, financial relations, production of audio?visual materials, production of in?house publications, identity media, lobbying and training. We have a PR watch service that designs a plan for various activities custom made to address the needs of the client. The PR watch combines all elements of our operations i.e. PR management, research and media monitoring to come up with an effective strategy to give our client value added solutions. At SPR & R we believe that a truly effective public relations program is one that builds strong relationships with the stakeholders who are critical to the client’s organization success from employees & customers to investors & public officials and beyond. We analyze the objectives of individual Public Relations programs to build powerful and distinct communications programs that resonate with the stakeholders who are critical to their success. Our reputation for performance is built on our unique ability to gain an unbiased view of your entire communications landscape – from your opportunities and options to your risks and priorities. We have handled several projects on behalf of clients in product launches and promotions; advertising; sponsorships; employee communications; financial relations; crisis management; production of audiovisual materials (e.g. documentaries); production of publications; event management and identity media. The PR department of STRATEGIC is fully equipped with know how and experience to develop and implement any PR?related action plan. Production of Audio Visual and IEC materials
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STRATEGIC assist its clientele to produce high quality productions for radio, television, video and film. STRATEGIC has the capacity and
experience to conceptualize scripts and produce quality communication materials. In addition, STRATEGIC has the ability to design and produce quality Information, Education and Communication (IEC) materials. This involves a careful evaluation of the target audiences, their information needs, and utilization capacity. STRATEGIC works closely with clients to pretest and produce materials that meet the objectives of the program. STRATEGIC has experience in production of IEC materials that target various target audiences including rural based capacity building activities in numerous different thematic areas. Media Relations and Monitoring STRATEGIC enjoys excellent relations with media managers, which makes it easy to place newsworthy information for coverage. STRATEGIC prepares news articles and features on behalf of clients for placement in the media. Such coverage helps build the image and credibility of our clients. Marketing and Public Relations STRATEGIC helps is clients organize advertising, product launches, and promotions. The launch would involve undertaking the design of the room, invitations, entertainment arrangements and media liaison. The promotions involve point of sale, personal selling of the products and services, of clients as well as awareness creation to support product launches. Employee Relations STRATEGIC creates plans and instruments to ensure mutual understanding between the management and the employees. STRATEGIC does this through various instruments appropriate for each client e.g. organizing of contact meetings between management and employees, anniversaries, celebrations, sports activities, seminars and publications. Financial Relations STRATEGIC helps its clientele to communicate with shareholders, financial institutions, and financial journalists though production of the
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annual report, interim financial reports, organizing of AGMs, placement of financial information in the media among others. Crisis Management STRATEGIC assists its clientele make contingency arrangements for dealing with crises as well as engaging in damage control. This is done by appraising the risk potential of the client and executing a plan of action to contain it. Sponsorships STRATEGIC manages sponsorships on behalf of clients. This involves identifying causes that clients could sponsor and gain media mileage. STRATEGIC also organizes for media coverage to protect and project the image of the client as a socially responsible corporate citizen. Production of In?house Publications STRATEGIC helps its clients to produce high quality in?house publications such as newsletters, magazines, journals, posters, etc. These are aimed at creating mutual understanding between the organization and its publics. Event Management/ Organization of Functions STRATEGIC assists its clientele to organize functions such as conferences, luncheons, exhibitions, seminars. These functions are used to create awareness and build credibility and image of the client. Corporate and Issue Advertising STRATEGIC uses advertising to project the image of its clients as well as to pass on important information to its various publics. Identity Media STRATEGIC assists clients to project a consistent identity to the publics. This creates uniformity and builds the image of the organization. This is done though the design of high quality logos, brochures, signs, business cards, and stationery among others. Lobbying STRATEGIC assists its clientele to build public consensus about critical public issues. Which the client would appreciate and lobby support from key public figures. This is done though personal visits and discussions, dissemination of literature, interviews, and seminars.
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Fundraising STRATEGIC assists its clients to raise funds by designing and executing fundraising plans as well as dissemination of information and organization of the fundraising activities. Institutional Advertising STRATEGIC assists its clients to conceptualize and produce adverts that build the integrity and image of the institution. STRATEGIC also assists in placement of such adverts as well as supplements in print and electronic media.
STRATEGIC Media Monitoring
The Media Monitoring department’s mandate includes monitoring coverage of various issues for both electronic and print media. STRATEGIC Media Monitoring (SMM) is a media monitoring package developed by STRATEGIC a communication company with several years of communication experience in the Eastern African region. SMM is done impartially, skillfully and is based on a credible methodology and works on the assumption that a carefully monitored media provides a sound and indeed crucial feedback that allows organizations not only to get information but also to evaluate themselves. Such evaluation is important for forward?looking organizations in the sense that they are not only able to get information but also re?design, re? focus or strengthen their programs on the basis of the information they receive. Therefore such monitoring allows organizations involved in advocacy to effectively track some of the activities they are undertaking and put in place relevant programs for engagement with relevant persons and authorities. Some benefits that entail SMM include: 1. Understanding views from other stakeholders on an issue of interest to you and your organization. 2. Monitoring debate and changing positions on an issue of interest to you and your organization.
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3. Obtaining feedback on a project or programme that one is undertaking. 4. Preparing appropriate and informed responses to particular issues. 5. Preparing strong positions for engagement with relevant organizations Analysis and Presentation of Results SMM is a package for monitoring unfolding social and political issues as they are covered in print and electronic media. It involves capturing all issues pertaining to the subjects under monitoring and scientifically reporting on the coverage. We agree beforehand with the client on the items to be captured and the media outlets and programs to be monitored. The variables looked at in monitoring include but not limited to:
• • • • • •
Duration/length of coverage Prominence of coverage Slant or predilection of a story Regularity Coloring? pictures, footage, data etc Quality of clips and footage
Monitoring Methodology The methodology to be used will largely depend on what types of outlets are being monitored. Several issues could be monitored. Generally, these issues require two types of analysis: quantitative and qualitative. This will answer questions like what was the story about, the tone of the coverage, accuracy and fairness of the media coverage. Media Monitored Currently, media monitored by SMM includes the following? (this is subject to discussion and agreement on stations to be monitored) PRINT Newspapers monitored are: 9 9 9 9 Daily Nation (Daily and Sunday) Standard (Daily and Sunday) Kenya Times (Daily and Sunday) People (Daily and Sunday) 8
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9 The East African ELECTRONIC Radio 9 KBC Kiswahili and English 9 Easy FM 9 Classic FM 9 Kiss FM 9 Simba FM 9 Capital FM 9 Citizen FM 9 BBC Television o KBC TV o KTN o NTV o Citizen TV o CNN o BBC Deliverables 9 Daily alerts, a weekly and monthly report. The delivery period will be agreed on between us and the client. The report will analyze the coverage and provide the details of media and other issues as may be determined by the client’s needs. The monthly report will be in hard copy and CD format. 9 Clips (TV and Radio) in CD format 9 Scanned pages with relevant stories
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STRATEGIC CLIENT PORTFOLIO
STRATEGIC has undertaken public relations, research and media monitoring assignments for a number of local and international clientele. The company has the capacity and experience to manage nationwide and multi?country assignments. Below are some of the clients that have benefited from STRATEGIC’s array of resources. Corporate Organizations International NGOs Embassies/ Agencies Governments • Care? Kenya • Kenya • USAID • Nation Media Group • Action Aid Government? • World Bank • KTN Ministries • IRI • Plan Kenya • Monitor Publications • USA Government • NDI • LRF • Africaonline • Uganda • Konrad • KAARC • BAT Adenaur • Save the children • Coca?Cola Government • Fredrich Ebert • FPAK • Kenya Literature • Finish Embassy • ILO • SNV Bureau • Danish Embassy • GTZ • KHRC • Kenyatta National • Swiss Embassy • ICAD • KACCSC Hospital • Swedish Embassy • VSO • Media Institute • Kenya Sugar Board • AMREF • Cradle • TSC • Transparency • AMREF • National Water International • Constella Group Company • SIDA Futures • Sky Tech • UNDP • Oxfam GB communications • Community Aid • Sony Sugar Company • GTZ • UNIFEM International Limited • FIDA • NEMA • Media Focus • Tea Board of Kenya • Energy Regulatory Commission • Kenya Civil Aviation Authority
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Some Public Relations/Communications Projects
Client
Royal Danish Embassy
Year
2007
Assignment
? Event organization and management of Kenyan? Danish Trade Delegation Conference. Hotel transfers, placement of adverts in print and electronic media and conferencing Public Relations co?ordination and media liaison for the launch of Yellow Card film in Kenya Publicity and media liaison for International 2000 conference, Nairobi Public Relations coordination for Mathare 4A project Production and media placement for documentary on Mathare 4A housing project Production of animated video, ‘Understanding Vasectomy’ Design and production of IEC materials Production of video on Female Genital Mutilation Research, writing and placement of articles on FGM Production and marketing of ‘The Nursing Journal’ a quarterly membership publication Media relations Design and production of information materials Production of video ‘Manyatta Home Based Care’ Production and distribution of ‘Katiba Mpya’ a documentary on constitutional reforms in Kenya Organization, facilitation and report writing of seminar on Integrated Urban Development Coverage and media placement for ‘Beba Yote’ promotion Public Relations consultancy for the Centenary Celebrations – Preparations and management of the celebrations. Promotion and coverage of ‘Peace Run’ in Kenya Rapporteuring at the first United Nations Volunteers National Workshop, Nairobi Production of IEC materials for their campaign
Pathfinder International
2000
? ?
GTZ/AFW ? Amani Housing Trust
2001 2002
?
? ?
IPP/Family Planning Association of Kenya
2000 2001? 2002
? ? ? ? ? ? ?
National Nurses Association of Kenya
1999? 2001
Action Aid Kenya Embassy of Finland SNV Netherlands Coca?Cola Africa Kenyatta National Hospital Peace?Runs International United Nations Volunteer Services African Network for
2001 1998? 2000 1999 2001 2001
? ? ? ? ?
1999 2001 2000
? ? ?
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Prevention Against Child Abuse and Neglect (Kenya Chapter) Kenya Society for Deaf Children Association of Kenya Insurers. Min of Water Resources & Development Embassy of Switzerland Embassy of Netherlands Ministry of Planning & National Development Sugar Board. & Stake Holders Parliamentary Group? NARC & KANU Kenya Private Sector Alliance/UNDP 1999? 2000 2003 2003 ? ? ?
against child abuse in the country
Design and materials
production
of
communication
Event Managers?Annual Dinner and Award giving Ceremony. Preparation of Nairobi International Show I.E.C (Communication) Material. Winning Stand 2003. Consensus and Dialogue Meeting?Co?conveners and facilitators. Consensus and Dialogue Meeting?Co?conveners and facilitators. Consensus and Dialogue Meeting?Co?conveners and facilitators.? Consensus and Dialogue Meeting?Co?conveners and facilitators. Consensus and Dialogue Meeting?Co?conveners and facilitators. Rapporteurs and Moderators 12?Sectoral Conferences to build pool of knowledge in readiness for the National Investment Conference? Nov 2003. Sectoral Themes included? ICT, Education Tourism, Infrastructure, Health, Governance and Security, Small & Medium Enterprises, Financial Services, Trade & Industry, Macro? Economic Framework. Event management –Annual award ceremony – Journalist of the Year Production of Communication Documentary –Maji ni Uhai Strategy
2003 2003 2003 2003 2003 2003
? ? ? ? ? ?
Kenya Union of Journalists National Water Company National Constitutional Conference
2003 2003 2004
? ? ?
Co?conveners for dialogue and consensus building sessions after Bomas draft. ?CNU / NARC / LDP / Ford Kenya.
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Danish Embassy
2004
?
Event managers /Facilitators and Rapportuers for the Private Sector Strategy development planning Workshop incorporating top Private Sector executives. Event managers for Danish Investors Business delegation to Kenya. Facilitated Business?to? Business meetings for Kenyan companies with the delegation.
2004
?
2004 Kisumu Water & Sanitation Company Labour Awareness Resource Programme (LARP) Protective Security Industry Association (PSIA) Seventh Day Adventist?NBI Central Futures Group 2004 2004 Development of Profiles for Kenyan companies wishing collaboration with Danish partners ? ? 2004 ? 2005 2006 ? ? Staff Training in Communication and Public Relations. Event Managers during the Nyanza Province District based Launch of COBPAR?(Community – Based activity Report Event Managers during the Nyanza Province annual –JAPR –an initiative of HAPC II and the National Aids Council Logistical Support to the Mildmay International Dissemination Workshop. Production of documentary of Public Service Commission Event manager and Media Liaisons? Launch of KCA to a fully fledged University Event Managers for the Association’s launch ceremony. Event Managers/Facilitators and Rapportuers for the Water Sector reforms Workshop retreat Facilitators of Strategic thinking workshop for development of Strategic Paper for LARP
Futures Group
2006
?
Futures Group/Mildmay International Public Service Commission of Kenya Kenya College of Accountancy
2006
?
2006 ?07 2007
? ?
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Team Leaders
I Ceaser Handa : CEO-Director 1. Name: Caesar Handa 2. Age: 44 3. Academic Qualification: MA in Communications Research from University of Missouri, Columbia and a Post Graduate Diploma in Mass Communications from the University of Nairobi. 4. Professional Qualification : Research and communication research expert with nine years in Communication, Project Management, Report Writing and in Market and Social Research 5. Work Experience: As Director in SPRR, Caesar has headed several national and multi-country projects. As the chief executive he oversees all research assignments from proposal writing, field work, data analysis and report writing. His experience includes working with the private sector, public institutions, governments and international agencies 6. Length of service with the firm and position held: 11 years, SPRR Director 7. Any other relevant details : He has been involved in several Inhouse training Sessions in Qualitative and Quantitative Research Methodologies as well as Conceptualization and implementation of several research programs II Peter Oriare: Director 1. Name: Peter Oriare 2. Age: 43 3. Academic Qualification : A post graduate at University of Ontario and University of Nairobi where he studied Journalism and Mass Communication 4. Professional Qualification : An expert in communication, public relations, social research and training 5. Work Experience: Mr. Oriare is resource person for the National Defense College-Trainer in Communication and Public Relations and has 8 Years experience in Report Writing and Social Research. He is also a visiting lecturer at the University of Nairobi, Daystar University and USIU. 6. Length of service with the firm and position held : 11 years, Research Consultant 7. Any other relevant details: In addition to this, he has experience in continuous research having handled various Baseline projects in
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the past 9 years and related projects. He is a trainer in both Qualitative and Quantitative Research Methodologies IV Beatrice Kayatta: Research Manager 1. 2. 3. 4. Name: Beatrice Kayatta Age: 35 years Academic Qualification: Bachelor of Commerce , Moi University Professional Qualification: Researcher , familiar with the need to answer core client objectives allowing for effective design and analysis using most research techniques of a quantitative nature 5. Work Experience: She has 7 years experience in coordinating continuous research and she has been involved in the continuous tracking surveys conducted in Kenya, Uganda and Tanzania. Other continuous projects she has participated in are Unilever Brand Barometer and Household panel to track shifts in consumer behavior. 6. Length of service with the firm and position held: 4 years, Research Manager 7. Any other relevant details: involved in the National study carried out by the Water Sector Reforms Secretariat of the Ministry of Water Resource Development and Management. This involved the development of a suitable communication strategy for the introduction of the Water Sector Reforms.
The above team is supported by a youthful team of consultants of various specialization and seasoned researchers.
These project represent the diverse array of projects handled in the recent past.
_____________________________________________________________________________ Nation Media Group – National Opinion Surveys Scope: Nationwide Conducted a series of national opinion surveys to gauge the opinion of a cross section of Kenyans on a number of social, political, and economic issues. The surveys that have been carried out from 1997 to date have been undertaken under strict deadlines and have at times involved samples of 3,000 respondents. SPRR received wide acclaim for the way it was able to forecast the 1997 and 2002 general elections. ______________________________________________________________________________ Nation Media Group – East African General Consumer Surveys Scope: Regional (Kenya, Uganda, Tanzania)
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Conducted annual General Consumer Survey for the Nation Media Group throughout East Africa. The annual survey seeks to establish the consumption patterns and preferences of consumers. The survey is conducted annually and simultaneously in Kenya, Uganda and Tanzania. Nation Media Group – Employee Satisfaction Survey Conducted an employee satisfaction survey which researched NMG employees in the print, electronic and courier divisions. ________________________________________________________________________ Konrad Adenauer Stiftung ? East African Stakeholders Opinions on the revival of the East African Community ? 2001 Scope: Regional (Kenya, Uganda and Tanzania) Conducted a Stakeholders Survey that sought to establish the response (participation, knowledge and attitudes) of East Africans to the revival of the East African Community. It also gathered and analyzed empirical data to inform the growing discourse on the need for and sustainability of the East African Community. The survey involved interviewing 3,000 respondents in Nairobi, Mombassa, Kisumu, Malaba, Namanga, Dar es Salaam, Arusha, Mwanza, Kyotera, Kampala, Mbale, and Masaka. Results of the survey were published in the East Africa Occasional Papers published by Konrad Adenauer Stiftung. ______________________________________________________________________________ CRADLE ? The Cradle human Trafficking Survey 2006 Scope: Nationwide The CRADLE commissioned Strategic Public Relations and Research Limited (SPR&R) to conduct Focus Group Discussions (FGDs) and In?depth Interviews (IDIs) as well as analyze quantitative data collected from a Human trafficking study between the months of December 2005? February 2006. This was a baseline survey to inform on the status of human trafficking in Kenya. The study included facilitating a children’s forum, and IDIs with various stakeholders from both the government and non?governmental organizations as well as quantitative interviews. ________________________________________________________________________ AMREF (K) HIV/AIDS Documentation project Evaluation and Monitoring 2005 Scope: Regional (Kenya, Uganda) SPR & R was contracted to carry out the mid term evaluation of this documentation project the process involved evaluation of the study objectives, assessing the documentation process, documentation of successful case studies and suitability of replication of the same programmes in the programme areas. The evaluation project took three months and was carried out in Kenya and Uganda.
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_______________________________________________________________________ ActionAid –Kenya ? Local Authority Service Delivery (LASDAP) Survey ? 2004 Scope: Nationwide The project involved evaluating and assessing the implementation of the Local Government Reform Programme In Kenya. The aim of the project was to evaluate awareness levels of the LASDAP project among the population and the local authorities, establish and evaluate public response, Review policy guidelines underpinning LASDAP and recommend strategies for gender mainstreaming and inclusivity in the LASDP project. The evaluation consisted of a Desk research, In?depth Interviews and focus group discussions and took three months. ________________________________________________________________________ Ministry of Water Resource Management and Development & GTZ Kenya ? Water Sector Reforms Kenya 2004 Scope: Nation wide The research for the Ministry of Water Resource Management and Development in conjunction with GTZ Kenya involved a situational analysis meant to feed into the development of a communication strategy for the water sector reforms. This involved assessing and establishing the attitudes and perceptions of Kenyans on the commercialization and restructuring of the water sector. The survey results included indepth analysis of attitudes and practices of the people in the water sector. The research methodologies included, Desk research, content analysis, qualitative focus group discussions, indepth interviews and a quantitative survey. The results of this study is currently being used in the development of the National Water Sector Reforms Communication Ministry of Water, Lands and Environment (Uganda)? Survey 2004 Scope: Nation wide (Uganda) The general objective of this assignment was to provide information that formed the basis for a well?informed communication strategy. The focus of the study was to identify and validate the options open to the government in proceeding with the next phase of its communication programme in terms of strategy, messages, utilization of appropriate media and its ability to monitor the progress of this programme and evaluate its results. Based upon the results of this study, the government wished to make strategic decisions regarding the future objectives and guidelines of its public communication program in support of the water sector reforms. The research was both qualitative and quantitative. It included desk research, focus group discussions and a quantitative survey. It also involved facilitating a special dissemination workshop through which concerns of special interest groups such as civil society organizations could be easily sought. The outcome of the study was used as a tool to design and implement the next phase of the communication strategy in the urban Water and sanitation sub sector reforms. ______________________________________________________________________________
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Client: CARE (K) ? The Jamaa Wazima Mid term evaluation project 2003 Scope: Siaya District (13 sub locations) and Busia District (4) sub locations SPR & R was contracted to carry out the mid term evaluation of the Jamaa Wazima project implemented by CARE Kenya in Siaya and Busia Districts. The evaluation of the project involved overall assessment of the achievements by the project based on the standard evaluation criteria for projects, which entailed assessment of relevance, effectiveness, efficiency, sustainability and impact taking into account existing relevant government policies and the environment where the project is being implemented. The process of evaluation further involved analysis of project experience, achievements against set targets, synthesis of challenges and derivation of lessons learnt and interpretation of implications for the remaining period. ________________________________________________________________________ The Child Effective Media Project (CAEMP) June 2002 Client: Plan Kenya Scope: Chonyi,Kilifi,Kivaa,thika,Nduru Kadero and Moyeni The project involved evaluating and assessing the implementation of the Chile effective media project by Plan Kenya. The purpose of the evaluation was to asses the degree to which the project has met its objectives. The specific objectives of the study were to asses the status of the project in terms of implementation of the proposed activities and realisation of outputs, Impact (Processes and outcomes) of the project particularly on children, schools and the surrounding communities. _______________________________________________________________________ Action Aid Kenya/Basic Rights Centre? Water Survey in Nairobi and Muranga 2003 Client: Action Aid The baseline study was to enable Action Aid understand the people’s habits and practices in the water sector in Nairobi and Muranga districts. The results of this survey were used to launch the basic rights campaign and World Water Day celebrations 2002? 2003. ____________________________________________________________________________ Public Service Commission of Kenya – Customer Satisfaction Survey – 2006. Client – PSCK Scope – National The survey sought to help PSCK understand the satisfaction levels of its various stakeholders and to establish the weak links for purposes of instituting corrective measures in line with the organizations service delivery objectives. _______________________________________________________________________ KfW/GTZ Kenya/Amani Housing Trust/GoK –Socio economic monitoring 2001?2002 Client: GTZ The project involved conducting a situational analysis; determining the criteria for measuring the success of the various aspects of the project; conducting monitoring and evaluation for the Mathare 4A project. The methodology used was participatory and involved the participation of the community members at every stage.
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Besides the research bit, SPRR was also responsible in the establishment of a communication strategy for the project. ________________________________________________________________________ Baseline Survey on Worplace Environment – 2007. Client: Sony Sugar Limited Scope: National The survey was part of the company’s change cater for baseline information on • Work environment. • • • • • • • Health Safety & Security Availability of Resources Sexual Harassment Discipline Remuneration Working Hours ________________________________________________________________________
Customer Satisfaction Survey – 2007 Client: Ministry of Trade and Industry Scope: National In pursuit of improving service delivery, the Ministry of Trade and Industry developed its Service Charter to guide it in delivering services to its customers. The Charter defines and informs on the ministry’s mandate, core functions, objectives, core values, the services offered and the standards the Ministry commits to its stakeholders. The Charter also provides direction on mechanisms for complaints and re?dresses for dissatisfied clients. The feedback is intended to assist in evaluating the Ministry’s performance in the provision of services. The core values that guide the Ministry include integrity, commitment, teamwork, innovativeness and creativity. The survey was part of the Performance contract now expected from each Ministry head. ________________________________________________________________________ Media Monitoring – 2006 ?2007 Client: Transparency International Kenya Scope: All local and International Media The project involves a round the clock monitoring of both print and electronic media on issues touching on governance, transparency and accountability. The media monitored include Television (Nation, KTN, Citizen, KBC, CNN, BBC), Radio (Citizen, Easy, Kiss, Capital, Classic, KBC) and Print (Nation, Standard, People, Kenya Times, East African). ______________________________________________________________________________
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EndTerm Evaluation Sustainable Livelihood Project – 2007. Client: Oxfam GB Scope: National?Where Oxfam is represented. The end?term evaluation of the sustainable livelihood Program, was guided by several objectives with an aim of establishing the relevance, effectiveness, outcomes and sustainability of the partner programs. Specifically, the exercise set out to: track the six strategic partner organisations of the programme and assess their sustainability, gender sensitivity, HIV/AIDs mainstreaming and environmental impact. Identifying strengths and weaknesses of the projects and making necessary recommendations suitable for informing and guiding OXFAM in future programming for the sustainable livelihood program. ______________________________________________________________________________ Media Monitoring – 2007 Client: UNDP Scope: All local and International Media The project involves a round the clock monitoring of both print and electronic media on issues touching on the forth coming election. The media monitored include Television (Nation, KTN, Citizen, KBC, CNN, BBC), Radio (Citizen, Easy, Kiss, Capital, Classic, KBC) and Print (Nation, Standard, People, Kenya Times, East African). ______________________________________________________________________________ Gender Equity Support Program – 2007 Client: UNIFEM Scope: National The Gender equity support program is the main framework through which support is being provided to women parliamentary and civic aspirants in the lead up to th 2007 elections. The ongoing project will fill one of the gaps identified as the lack of solid ,objective information on the performance of women aspirants at constituency level: campaign issues they ought to be addressing and possible changes they need to make in order to strengthen their campaign strategies. ______________________________________________________________________________ Mapping Exercise – 2007 Client: Kenya Association of Manufacturers Scope: Nairobi & Its Environs The project involved a developing profiles of 500 potential clients of the Kenya Association of Manufactures who can then be targeted for recruitment in the expanding role of KAM..SPR&R designed a mapping exercise survey methodology that critically
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looked at how best KAM can achieve its target of gaining and retaining other 600 members. The study involved both primary and secondary data sourcing. It involved identifying and analysing primary and secondary information on the potential members of KAM. SPRR has the list of 1800 registered industries in Kenya. We filtered out the current members of KAM and from the filtered list we further short listed the organisations based on requirements of KAM? Turnover/ sector preference etc. ___________________________________________________________________________ GJLOS Reform Programme – 2007 Client: Governance Justice ,Law and Order Sector (GJLOS) Reform Programme: Scope : National The GJLOS Reform Programme is a sector?wide, cross?institutional reform programme led by the Government of Kenya and presently supported by various International Development Partners. Coordinated through the Ministry of Justice and Constitutional Affairs, the programme is currently being implemented in over 30 government Institutions located in, or linked to, the Office of the President, the Office of the Vice President and Ministry for Home Affairs, Ministry of Justice and Constitutional Affairs, State Law Office, and the Judiciary. In the on going project our role is to design, develop and conduct research on factors impending proper resettlement of ex?convicts under the Aftercare Programme within the probation service. The ultimate aim is to develop both institutional as well as offender?based crime prevention programme that can be appreciated by the wider GJLOS initiative. ______________________________________________________________________________
Media Monitoring – 2007 General election Client: UNDP Elections Assistance Programme Scope : All Media Nationally Strategic supported the objectives of the UNDP Assistance to the 2007 General Elections in Kenya programme by monitoring if various media were fair and accurate media in reporting on electoral issues evidenced by improved electoral coverage in terms of balance, accuracy, impartiality and fairness. Strategic did pre election , during and after the election and this was measured by, among other things, objective, neutral, accurate and comprehensive media monitoring. Media monitoring was also crucial to assess compliance with agreed Codes of Conduct and standards for access to media by political parties.
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Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
STRATEGIC
Strategic Public Relations and Research LtdCompany Profile
2009
BY
Strategic Public Relations and Research Limited Titan Plaza, Chaka Road, Nairobi, Kenya P.O. Box 7201 - 00100 Nairobi, Tel: 254-020-2712212/3, Email: [email protected]
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STRATEGIC
About STRATEGIC
STRATEGIC is a Kenyan company specializing in research, public relations and mass media monitoring consultancy services for a wide range of clients ? corporations, trade associations, governments and even some non?profit advocacy groups in East and Central African region. The company has over ten years experience in designing, conducting and managing research, media monitoring and public relations programmes in social and environmental issues, governance and development. Registered as a private company in 1996, STRATEGIC’s mandate includes but is not limited to implementing PR related activities and surveys, carrying out knowledge, attitude, and practices (KAPs) surveys, market surveys, socio?economic surveys and public opinion surveys among other specific surveys. STRATEGIC has three major departments. These are the Research, Public Relations and Media Monitoring departments. How We Work STRATEGIC has client?focused teams for each project with direct involvement in all projects. In all our projects we ensure the project members have face?to?face executive briefings, well trained team leaders and enforce high standards of work. On every assignment a supervisor is appointed among the field team members who keeps track of their activities and ensures that the daily assignments have been accomplished. The executive in charge of projects coordinates all the field members and conducts regular physical checks to identify areas of need and rectifies accordingly. Our teams are categorized according to the functions they have to perform, they report to the office with feedback on the days’ activities and weekly meetings held to come up with new ways of tackling assignments. Specifically, STRATEGIC is capable of undertaking the following:
STRATEGIC Research
The research department’s mandate includes instrument design and application, data collection, data processing and organization, data analysis, report writing and presentation. Some of the research packages
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on offer include market surveys, communication research, media and audience surveys, socio?economic surveys, demographic, health, public opinion surveys, KAPs, governance, institutional performance, human rights, elections, constitution, baseline surveys, feasibility studies, situational analyses, monitoring and evaluation surveys.
Technical Expertise and International Affiliations
STRATEGIC has the technical expertise and capacity to collect, edit, clean, organize and analyze data fast and efficiently while putting premium and quality. STRATEGIC has the hardware and software to analyze data of any magnitude. STRATEGIC is affiliated to international markets leaders in research and communications such as Zogby international a leading research firm operating in the USA, Europe and Middle East. STRATEGIC is also affiliated to Fleishman Hillard International regarded as one of the top three communications firms in the world. The affiliations provide STRATEGIC with opportunities to access internationally tested research methodologies and analysis tools and adapt them to local conditions and requirements. The company has wide ranging experience in working with clients and implementing the following research assignments. ? Market surveys ?Market needs assessments ?Product Development ?Market measurement /retail ?Pricing Research ?Branding ?Customer surveys ? Communication research ?Media surveys ?Advertising impact assessments
? Socio?economic surveys
?Baseline surveys ?needs assessments and feasibility studies ?Project impact assessments
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?Project monitoring and evaluation
? Opinion Surveys
?Political Opinion surveys ?Public opinion on socio?economic issues
STRATEGIC Public Relations
The PR department’s mandate includes but is not limited to publicity and media relations, event management, crisis management, institutional advertising, fund raising, financial relations, production of audio?visual materials, production of in?house publications, identity media, lobbying and training. We have a PR watch service that designs a plan for various activities custom made to address the needs of the client. The PR watch combines all elements of our operations i.e. PR management, research and media monitoring to come up with an effective strategy to give our client value added solutions. At SPR & R we believe that a truly effective public relations program is one that builds strong relationships with the stakeholders who are critical to the client’s organization success from employees & customers to investors & public officials and beyond. We analyze the objectives of individual Public Relations programs to build powerful and distinct communications programs that resonate with the stakeholders who are critical to their success. Our reputation for performance is built on our unique ability to gain an unbiased view of your entire communications landscape – from your opportunities and options to your risks and priorities. We have handled several projects on behalf of clients in product launches and promotions; advertising; sponsorships; employee communications; financial relations; crisis management; production of audiovisual materials (e.g. documentaries); production of publications; event management and identity media. The PR department of STRATEGIC is fully equipped with know how and experience to develop and implement any PR?related action plan. Production of Audio Visual and IEC materials
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STRATEGIC assist its clientele to produce high quality productions for radio, television, video and film. STRATEGIC has the capacity and
experience to conceptualize scripts and produce quality communication materials. In addition, STRATEGIC has the ability to design and produce quality Information, Education and Communication (IEC) materials. This involves a careful evaluation of the target audiences, their information needs, and utilization capacity. STRATEGIC works closely with clients to pretest and produce materials that meet the objectives of the program. STRATEGIC has experience in production of IEC materials that target various target audiences including rural based capacity building activities in numerous different thematic areas. Media Relations and Monitoring STRATEGIC enjoys excellent relations with media managers, which makes it easy to place newsworthy information for coverage. STRATEGIC prepares news articles and features on behalf of clients for placement in the media. Such coverage helps build the image and credibility of our clients. Marketing and Public Relations STRATEGIC helps is clients organize advertising, product launches, and promotions. The launch would involve undertaking the design of the room, invitations, entertainment arrangements and media liaison. The promotions involve point of sale, personal selling of the products and services, of clients as well as awareness creation to support product launches. Employee Relations STRATEGIC creates plans and instruments to ensure mutual understanding between the management and the employees. STRATEGIC does this through various instruments appropriate for each client e.g. organizing of contact meetings between management and employees, anniversaries, celebrations, sports activities, seminars and publications. Financial Relations STRATEGIC helps its clientele to communicate with shareholders, financial institutions, and financial journalists though production of the
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annual report, interim financial reports, organizing of AGMs, placement of financial information in the media among others. Crisis Management STRATEGIC assists its clientele make contingency arrangements for dealing with crises as well as engaging in damage control. This is done by appraising the risk potential of the client and executing a plan of action to contain it. Sponsorships STRATEGIC manages sponsorships on behalf of clients. This involves identifying causes that clients could sponsor and gain media mileage. STRATEGIC also organizes for media coverage to protect and project the image of the client as a socially responsible corporate citizen. Production of In?house Publications STRATEGIC helps its clients to produce high quality in?house publications such as newsletters, magazines, journals, posters, etc. These are aimed at creating mutual understanding between the organization and its publics. Event Management/ Organization of Functions STRATEGIC assists its clientele to organize functions such as conferences, luncheons, exhibitions, seminars. These functions are used to create awareness and build credibility and image of the client. Corporate and Issue Advertising STRATEGIC uses advertising to project the image of its clients as well as to pass on important information to its various publics. Identity Media STRATEGIC assists clients to project a consistent identity to the publics. This creates uniformity and builds the image of the organization. This is done though the design of high quality logos, brochures, signs, business cards, and stationery among others. Lobbying STRATEGIC assists its clientele to build public consensus about critical public issues. Which the client would appreciate and lobby support from key public figures. This is done though personal visits and discussions, dissemination of literature, interviews, and seminars.
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Fundraising STRATEGIC assists its clients to raise funds by designing and executing fundraising plans as well as dissemination of information and organization of the fundraising activities. Institutional Advertising STRATEGIC assists its clients to conceptualize and produce adverts that build the integrity and image of the institution. STRATEGIC also assists in placement of such adverts as well as supplements in print and electronic media.
STRATEGIC Media Monitoring
The Media Monitoring department’s mandate includes monitoring coverage of various issues for both electronic and print media. STRATEGIC Media Monitoring (SMM) is a media monitoring package developed by STRATEGIC a communication company with several years of communication experience in the Eastern African region. SMM is done impartially, skillfully and is based on a credible methodology and works on the assumption that a carefully monitored media provides a sound and indeed crucial feedback that allows organizations not only to get information but also to evaluate themselves. Such evaluation is important for forward?looking organizations in the sense that they are not only able to get information but also re?design, re? focus or strengthen their programs on the basis of the information they receive. Therefore such monitoring allows organizations involved in advocacy to effectively track some of the activities they are undertaking and put in place relevant programs for engagement with relevant persons and authorities. Some benefits that entail SMM include: 1. Understanding views from other stakeholders on an issue of interest to you and your organization. 2. Monitoring debate and changing positions on an issue of interest to you and your organization.
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3. Obtaining feedback on a project or programme that one is undertaking. 4. Preparing appropriate and informed responses to particular issues. 5. Preparing strong positions for engagement with relevant organizations Analysis and Presentation of Results SMM is a package for monitoring unfolding social and political issues as they are covered in print and electronic media. It involves capturing all issues pertaining to the subjects under monitoring and scientifically reporting on the coverage. We agree beforehand with the client on the items to be captured and the media outlets and programs to be monitored. The variables looked at in monitoring include but not limited to:
• • • • • •
Duration/length of coverage Prominence of coverage Slant or predilection of a story Regularity Coloring? pictures, footage, data etc Quality of clips and footage
Monitoring Methodology The methodology to be used will largely depend on what types of outlets are being monitored. Several issues could be monitored. Generally, these issues require two types of analysis: quantitative and qualitative. This will answer questions like what was the story about, the tone of the coverage, accuracy and fairness of the media coverage. Media Monitored Currently, media monitored by SMM includes the following? (this is subject to discussion and agreement on stations to be monitored) PRINT Newspapers monitored are: 9 9 9 9 Daily Nation (Daily and Sunday) Standard (Daily and Sunday) Kenya Times (Daily and Sunday) People (Daily and Sunday) 8
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9 The East African ELECTRONIC Radio 9 KBC Kiswahili and English 9 Easy FM 9 Classic FM 9 Kiss FM 9 Simba FM 9 Capital FM 9 Citizen FM 9 BBC Television o KBC TV o KTN o NTV o Citizen TV o CNN o BBC Deliverables 9 Daily alerts, a weekly and monthly report. The delivery period will be agreed on between us and the client. The report will analyze the coverage and provide the details of media and other issues as may be determined by the client’s needs. The monthly report will be in hard copy and CD format. 9 Clips (TV and Radio) in CD format 9 Scanned pages with relevant stories
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STRATEGIC CLIENT PORTFOLIO
STRATEGIC has undertaken public relations, research and media monitoring assignments for a number of local and international clientele. The company has the capacity and experience to manage nationwide and multi?country assignments. Below are some of the clients that have benefited from STRATEGIC’s array of resources. Corporate Organizations International NGOs Embassies/ Agencies Governments • Care? Kenya • Kenya • USAID • Nation Media Group • Action Aid Government? • World Bank • KTN Ministries • IRI • Plan Kenya • Monitor Publications • USA Government • NDI • LRF • Africaonline • Uganda • Konrad • KAARC • BAT Adenaur • Save the children • Coca?Cola Government • Fredrich Ebert • FPAK • Kenya Literature • Finish Embassy • ILO • SNV Bureau • Danish Embassy • GTZ • KHRC • Kenyatta National • Swiss Embassy • ICAD • KACCSC Hospital • Swedish Embassy • VSO • Media Institute • Kenya Sugar Board • AMREF • Cradle • TSC • Transparency • AMREF • National Water International • Constella Group Company • SIDA Futures • Sky Tech • UNDP • Oxfam GB communications • Community Aid • Sony Sugar Company • GTZ • UNIFEM International Limited • FIDA • NEMA • Media Focus • Tea Board of Kenya • Energy Regulatory Commission • Kenya Civil Aviation Authority
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Some Public Relations/Communications Projects
Client
Royal Danish Embassy
Year
2007
Assignment
? Event organization and management of Kenyan? Danish Trade Delegation Conference. Hotel transfers, placement of adverts in print and electronic media and conferencing Public Relations co?ordination and media liaison for the launch of Yellow Card film in Kenya Publicity and media liaison for International 2000 conference, Nairobi Public Relations coordination for Mathare 4A project Production and media placement for documentary on Mathare 4A housing project Production of animated video, ‘Understanding Vasectomy’ Design and production of IEC materials Production of video on Female Genital Mutilation Research, writing and placement of articles on FGM Production and marketing of ‘The Nursing Journal’ a quarterly membership publication Media relations Design and production of information materials Production of video ‘Manyatta Home Based Care’ Production and distribution of ‘Katiba Mpya’ a documentary on constitutional reforms in Kenya Organization, facilitation and report writing of seminar on Integrated Urban Development Coverage and media placement for ‘Beba Yote’ promotion Public Relations consultancy for the Centenary Celebrations – Preparations and management of the celebrations. Promotion and coverage of ‘Peace Run’ in Kenya Rapporteuring at the first United Nations Volunteers National Workshop, Nairobi Production of IEC materials for their campaign
Pathfinder International
2000
? ?
GTZ/AFW ? Amani Housing Trust
2001 2002
?
? ?
IPP/Family Planning Association of Kenya
2000 2001? 2002
? ? ? ? ? ? ?
National Nurses Association of Kenya
1999? 2001
Action Aid Kenya Embassy of Finland SNV Netherlands Coca?Cola Africa Kenyatta National Hospital Peace?Runs International United Nations Volunteer Services African Network for
2001 1998? 2000 1999 2001 2001
? ? ? ? ?
1999 2001 2000
? ? ?
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Prevention Against Child Abuse and Neglect (Kenya Chapter) Kenya Society for Deaf Children Association of Kenya Insurers. Min of Water Resources & Development Embassy of Switzerland Embassy of Netherlands Ministry of Planning & National Development Sugar Board. & Stake Holders Parliamentary Group? NARC & KANU Kenya Private Sector Alliance/UNDP 1999? 2000 2003 2003 ? ? ?
against child abuse in the country
Design and materials
production
of
communication
Event Managers?Annual Dinner and Award giving Ceremony. Preparation of Nairobi International Show I.E.C (Communication) Material. Winning Stand 2003. Consensus and Dialogue Meeting?Co?conveners and facilitators. Consensus and Dialogue Meeting?Co?conveners and facilitators. Consensus and Dialogue Meeting?Co?conveners and facilitators.? Consensus and Dialogue Meeting?Co?conveners and facilitators. Consensus and Dialogue Meeting?Co?conveners and facilitators. Rapporteurs and Moderators 12?Sectoral Conferences to build pool of knowledge in readiness for the National Investment Conference? Nov 2003. Sectoral Themes included? ICT, Education Tourism, Infrastructure, Health, Governance and Security, Small & Medium Enterprises, Financial Services, Trade & Industry, Macro? Economic Framework. Event management –Annual award ceremony – Journalist of the Year Production of Communication Documentary –Maji ni Uhai Strategy
2003 2003 2003 2003 2003 2003
? ? ? ? ? ?
Kenya Union of Journalists National Water Company National Constitutional Conference
2003 2003 2004
? ? ?
Co?conveners for dialogue and consensus building sessions after Bomas draft. ?CNU / NARC / LDP / Ford Kenya.
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Danish Embassy
2004
?
Event managers /Facilitators and Rapportuers for the Private Sector Strategy development planning Workshop incorporating top Private Sector executives. Event managers for Danish Investors Business delegation to Kenya. Facilitated Business?to? Business meetings for Kenyan companies with the delegation.
2004
?
2004 Kisumu Water & Sanitation Company Labour Awareness Resource Programme (LARP) Protective Security Industry Association (PSIA) Seventh Day Adventist?NBI Central Futures Group 2004 2004 Development of Profiles for Kenyan companies wishing collaboration with Danish partners ? ? 2004 ? 2005 2006 ? ? Staff Training in Communication and Public Relations. Event Managers during the Nyanza Province District based Launch of COBPAR?(Community – Based activity Report Event Managers during the Nyanza Province annual –JAPR –an initiative of HAPC II and the National Aids Council Logistical Support to the Mildmay International Dissemination Workshop. Production of documentary of Public Service Commission Event manager and Media Liaisons? Launch of KCA to a fully fledged University Event Managers for the Association’s launch ceremony. Event Managers/Facilitators and Rapportuers for the Water Sector reforms Workshop retreat Facilitators of Strategic thinking workshop for development of Strategic Paper for LARP
Futures Group
2006
?
Futures Group/Mildmay International Public Service Commission of Kenya Kenya College of Accountancy
2006
?
2006 ?07 2007
? ?
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Team Leaders
I Ceaser Handa : CEO-Director 1. Name: Caesar Handa 2. Age: 44 3. Academic Qualification: MA in Communications Research from University of Missouri, Columbia and a Post Graduate Diploma in Mass Communications from the University of Nairobi. 4. Professional Qualification : Research and communication research expert with nine years in Communication, Project Management, Report Writing and in Market and Social Research 5. Work Experience: As Director in SPRR, Caesar has headed several national and multi-country projects. As the chief executive he oversees all research assignments from proposal writing, field work, data analysis and report writing. His experience includes working with the private sector, public institutions, governments and international agencies 6. Length of service with the firm and position held: 11 years, SPRR Director 7. Any other relevant details : He has been involved in several Inhouse training Sessions in Qualitative and Quantitative Research Methodologies as well as Conceptualization and implementation of several research programs II Peter Oriare: Director 1. Name: Peter Oriare 2. Age: 43 3. Academic Qualification : A post graduate at University of Ontario and University of Nairobi where he studied Journalism and Mass Communication 4. Professional Qualification : An expert in communication, public relations, social research and training 5. Work Experience: Mr. Oriare is resource person for the National Defense College-Trainer in Communication and Public Relations and has 8 Years experience in Report Writing and Social Research. He is also a visiting lecturer at the University of Nairobi, Daystar University and USIU. 6. Length of service with the firm and position held : 11 years, Research Consultant 7. Any other relevant details: In addition to this, he has experience in continuous research having handled various Baseline projects in
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the past 9 years and related projects. He is a trainer in both Qualitative and Quantitative Research Methodologies IV Beatrice Kayatta: Research Manager 1. 2. 3. 4. Name: Beatrice Kayatta Age: 35 years Academic Qualification: Bachelor of Commerce , Moi University Professional Qualification: Researcher , familiar with the need to answer core client objectives allowing for effective design and analysis using most research techniques of a quantitative nature 5. Work Experience: She has 7 years experience in coordinating continuous research and she has been involved in the continuous tracking surveys conducted in Kenya, Uganda and Tanzania. Other continuous projects she has participated in are Unilever Brand Barometer and Household panel to track shifts in consumer behavior. 6. Length of service with the firm and position held: 4 years, Research Manager 7. Any other relevant details: involved in the National study carried out by the Water Sector Reforms Secretariat of the Ministry of Water Resource Development and Management. This involved the development of a suitable communication strategy for the introduction of the Water Sector Reforms.
The above team is supported by a youthful team of consultants of various specialization and seasoned researchers.
These project represent the diverse array of projects handled in the recent past.
_____________________________________________________________________________ Nation Media Group – National Opinion Surveys Scope: Nationwide Conducted a series of national opinion surveys to gauge the opinion of a cross section of Kenyans on a number of social, political, and economic issues. The surveys that have been carried out from 1997 to date have been undertaken under strict deadlines and have at times involved samples of 3,000 respondents. SPRR received wide acclaim for the way it was able to forecast the 1997 and 2002 general elections. ______________________________________________________________________________ Nation Media Group – East African General Consumer Surveys Scope: Regional (Kenya, Uganda, Tanzania)
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Conducted annual General Consumer Survey for the Nation Media Group throughout East Africa. The annual survey seeks to establish the consumption patterns and preferences of consumers. The survey is conducted annually and simultaneously in Kenya, Uganda and Tanzania. Nation Media Group – Employee Satisfaction Survey Conducted an employee satisfaction survey which researched NMG employees in the print, electronic and courier divisions. ________________________________________________________________________ Konrad Adenauer Stiftung ? East African Stakeholders Opinions on the revival of the East African Community ? 2001 Scope: Regional (Kenya, Uganda and Tanzania) Conducted a Stakeholders Survey that sought to establish the response (participation, knowledge and attitudes) of East Africans to the revival of the East African Community. It also gathered and analyzed empirical data to inform the growing discourse on the need for and sustainability of the East African Community. The survey involved interviewing 3,000 respondents in Nairobi, Mombassa, Kisumu, Malaba, Namanga, Dar es Salaam, Arusha, Mwanza, Kyotera, Kampala, Mbale, and Masaka. Results of the survey were published in the East Africa Occasional Papers published by Konrad Adenauer Stiftung. ______________________________________________________________________________ CRADLE ? The Cradle human Trafficking Survey 2006 Scope: Nationwide The CRADLE commissioned Strategic Public Relations and Research Limited (SPR&R) to conduct Focus Group Discussions (FGDs) and In?depth Interviews (IDIs) as well as analyze quantitative data collected from a Human trafficking study between the months of December 2005? February 2006. This was a baseline survey to inform on the status of human trafficking in Kenya. The study included facilitating a children’s forum, and IDIs with various stakeholders from both the government and non?governmental organizations as well as quantitative interviews. ________________________________________________________________________ AMREF (K) HIV/AIDS Documentation project Evaluation and Monitoring 2005 Scope: Regional (Kenya, Uganda) SPR & R was contracted to carry out the mid term evaluation of this documentation project the process involved evaluation of the study objectives, assessing the documentation process, documentation of successful case studies and suitability of replication of the same programmes in the programme areas. The evaluation project took three months and was carried out in Kenya and Uganda.
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_______________________________________________________________________ ActionAid –Kenya ? Local Authority Service Delivery (LASDAP) Survey ? 2004 Scope: Nationwide The project involved evaluating and assessing the implementation of the Local Government Reform Programme In Kenya. The aim of the project was to evaluate awareness levels of the LASDAP project among the population and the local authorities, establish and evaluate public response, Review policy guidelines underpinning LASDAP and recommend strategies for gender mainstreaming and inclusivity in the LASDP project. The evaluation consisted of a Desk research, In?depth Interviews and focus group discussions and took three months. ________________________________________________________________________ Ministry of Water Resource Management and Development & GTZ Kenya ? Water Sector Reforms Kenya 2004 Scope: Nation wide The research for the Ministry of Water Resource Management and Development in conjunction with GTZ Kenya involved a situational analysis meant to feed into the development of a communication strategy for the water sector reforms. This involved assessing and establishing the attitudes and perceptions of Kenyans on the commercialization and restructuring of the water sector. The survey results included indepth analysis of attitudes and practices of the people in the water sector. The research methodologies included, Desk research, content analysis, qualitative focus group discussions, indepth interviews and a quantitative survey. The results of this study is currently being used in the development of the National Water Sector Reforms Communication Ministry of Water, Lands and Environment (Uganda)? Survey 2004 Scope: Nation wide (Uganda) The general objective of this assignment was to provide information that formed the basis for a well?informed communication strategy. The focus of the study was to identify and validate the options open to the government in proceeding with the next phase of its communication programme in terms of strategy, messages, utilization of appropriate media and its ability to monitor the progress of this programme and evaluate its results. Based upon the results of this study, the government wished to make strategic decisions regarding the future objectives and guidelines of its public communication program in support of the water sector reforms. The research was both qualitative and quantitative. It included desk research, focus group discussions and a quantitative survey. It also involved facilitating a special dissemination workshop through which concerns of special interest groups such as civil society organizations could be easily sought. The outcome of the study was used as a tool to design and implement the next phase of the communication strategy in the urban Water and sanitation sub sector reforms. ______________________________________________________________________________
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Client: CARE (K) ? The Jamaa Wazima Mid term evaluation project 2003 Scope: Siaya District (13 sub locations) and Busia District (4) sub locations SPR & R was contracted to carry out the mid term evaluation of the Jamaa Wazima project implemented by CARE Kenya in Siaya and Busia Districts. The evaluation of the project involved overall assessment of the achievements by the project based on the standard evaluation criteria for projects, which entailed assessment of relevance, effectiveness, efficiency, sustainability and impact taking into account existing relevant government policies and the environment where the project is being implemented. The process of evaluation further involved analysis of project experience, achievements against set targets, synthesis of challenges and derivation of lessons learnt and interpretation of implications for the remaining period. ________________________________________________________________________ The Child Effective Media Project (CAEMP) June 2002 Client: Plan Kenya Scope: Chonyi,Kilifi,Kivaa,thika,Nduru Kadero and Moyeni The project involved evaluating and assessing the implementation of the Chile effective media project by Plan Kenya. The purpose of the evaluation was to asses the degree to which the project has met its objectives. The specific objectives of the study were to asses the status of the project in terms of implementation of the proposed activities and realisation of outputs, Impact (Processes and outcomes) of the project particularly on children, schools and the surrounding communities. _______________________________________________________________________ Action Aid Kenya/Basic Rights Centre? Water Survey in Nairobi and Muranga 2003 Client: Action Aid The baseline study was to enable Action Aid understand the people’s habits and practices in the water sector in Nairobi and Muranga districts. The results of this survey were used to launch the basic rights campaign and World Water Day celebrations 2002? 2003. ____________________________________________________________________________ Public Service Commission of Kenya – Customer Satisfaction Survey – 2006. Client – PSCK Scope – National The survey sought to help PSCK understand the satisfaction levels of its various stakeholders and to establish the weak links for purposes of instituting corrective measures in line with the organizations service delivery objectives. _______________________________________________________________________ KfW/GTZ Kenya/Amani Housing Trust/GoK –Socio economic monitoring 2001?2002 Client: GTZ The project involved conducting a situational analysis; determining the criteria for measuring the success of the various aspects of the project; conducting monitoring and evaluation for the Mathare 4A project. The methodology used was participatory and involved the participation of the community members at every stage.
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Besides the research bit, SPRR was also responsible in the establishment of a communication strategy for the project. ________________________________________________________________________ Baseline Survey on Worplace Environment – 2007. Client: Sony Sugar Limited Scope: National The survey was part of the company’s change cater for baseline information on • Work environment. • • • • • • • Health Safety & Security Availability of Resources Sexual Harassment Discipline Remuneration Working Hours ________________________________________________________________________
Customer Satisfaction Survey – 2007 Client: Ministry of Trade and Industry Scope: National In pursuit of improving service delivery, the Ministry of Trade and Industry developed its Service Charter to guide it in delivering services to its customers. The Charter defines and informs on the ministry’s mandate, core functions, objectives, core values, the services offered and the standards the Ministry commits to its stakeholders. The Charter also provides direction on mechanisms for complaints and re?dresses for dissatisfied clients. The feedback is intended to assist in evaluating the Ministry’s performance in the provision of services. The core values that guide the Ministry include integrity, commitment, teamwork, innovativeness and creativity. The survey was part of the Performance contract now expected from each Ministry head. ________________________________________________________________________ Media Monitoring – 2006 ?2007 Client: Transparency International Kenya Scope: All local and International Media The project involves a round the clock monitoring of both print and electronic media on issues touching on governance, transparency and accountability. The media monitored include Television (Nation, KTN, Citizen, KBC, CNN, BBC), Radio (Citizen, Easy, Kiss, Capital, Classic, KBC) and Print (Nation, Standard, People, Kenya Times, East African). ______________________________________________________________________________
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EndTerm Evaluation Sustainable Livelihood Project – 2007. Client: Oxfam GB Scope: National?Where Oxfam is represented. The end?term evaluation of the sustainable livelihood Program, was guided by several objectives with an aim of establishing the relevance, effectiveness, outcomes and sustainability of the partner programs. Specifically, the exercise set out to: track the six strategic partner organisations of the programme and assess their sustainability, gender sensitivity, HIV/AIDs mainstreaming and environmental impact. Identifying strengths and weaknesses of the projects and making necessary recommendations suitable for informing and guiding OXFAM in future programming for the sustainable livelihood program. ______________________________________________________________________________ Media Monitoring – 2007 Client: UNDP Scope: All local and International Media The project involves a round the clock monitoring of both print and electronic media on issues touching on the forth coming election. The media monitored include Television (Nation, KTN, Citizen, KBC, CNN, BBC), Radio (Citizen, Easy, Kiss, Capital, Classic, KBC) and Print (Nation, Standard, People, Kenya Times, East African). ______________________________________________________________________________ Gender Equity Support Program – 2007 Client: UNIFEM Scope: National The Gender equity support program is the main framework through which support is being provided to women parliamentary and civic aspirants in the lead up to th 2007 elections. The ongoing project will fill one of the gaps identified as the lack of solid ,objective information on the performance of women aspirants at constituency level: campaign issues they ought to be addressing and possible changes they need to make in order to strengthen their campaign strategies. ______________________________________________________________________________ Mapping Exercise – 2007 Client: Kenya Association of Manufacturers Scope: Nairobi & Its Environs The project involved a developing profiles of 500 potential clients of the Kenya Association of Manufactures who can then be targeted for recruitment in the expanding role of KAM..SPR&R designed a mapping exercise survey methodology that critically
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looked at how best KAM can achieve its target of gaining and retaining other 600 members. The study involved both primary and secondary data sourcing. It involved identifying and analysing primary and secondary information on the potential members of KAM. SPRR has the list of 1800 registered industries in Kenya. We filtered out the current members of KAM and from the filtered list we further short listed the organisations based on requirements of KAM? Turnover/ sector preference etc. ___________________________________________________________________________ GJLOS Reform Programme – 2007 Client: Governance Justice ,Law and Order Sector (GJLOS) Reform Programme: Scope : National The GJLOS Reform Programme is a sector?wide, cross?institutional reform programme led by the Government of Kenya and presently supported by various International Development Partners. Coordinated through the Ministry of Justice and Constitutional Affairs, the programme is currently being implemented in over 30 government Institutions located in, or linked to, the Office of the President, the Office of the Vice President and Ministry for Home Affairs, Ministry of Justice and Constitutional Affairs, State Law Office, and the Judiciary. In the on going project our role is to design, develop and conduct research on factors impending proper resettlement of ex?convicts under the Aftercare Programme within the probation service. The ultimate aim is to develop both institutional as well as offender?based crime prevention programme that can be appreciated by the wider GJLOS initiative. ______________________________________________________________________________
Media Monitoring – 2007 General election Client: UNDP Elections Assistance Programme Scope : All Media Nationally Strategic supported the objectives of the UNDP Assistance to the 2007 General Elections in Kenya programme by monitoring if various media were fair and accurate media in reporting on electoral issues evidenced by improved electoral coverage in terms of balance, accuracy, impartiality and fairness. Strategic did pre election , during and after the election and this was measured by, among other things, objective, neutral, accurate and comprehensive media monitoring. Media monitoring was also crucial to assess compliance with agreed Codes of Conduct and standards for access to media by political parties.
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