Internet Marketing for Small Business: Fundamentals (8-10 hours)
Just getting started in Internet Marketing? Gain a solid foundation of basic skills and some fundamental
strategies and tactics with this course. You’ll start with an introduction to Search Engine Optimization, Social
Media, and Pay Per Click Advertising. Then move on to additional training in each, with a special focus on
optimizing for local search.
Take this course if …
- You’re new to Internet Marketing, or
- You’re somewhat familiar with Social Media Marketing and Pay-per-click (PPC) advertising, but you
are not actively using or managing them in promoting your business.
Section 1: Internet Marketing Fundamentals
Get a sound primer in what may be the three most important aspects of Internet marketing: Search Engine
Optimization (SEO), Social Media, and Pay-Per-Click Advertising. This introduction will familiarize you with the
basic concepts and vocabulary of each, so you’ll be ready to move on to learn just how to put them to work
for you and your business.
Section 2: Local SEO Optimization
Discover the top ranking factors that determine success in local search with Google, Bing, and Yahoo. For
businesses with a local or regional presence, there’s huge upside in optimizing your site for local search, and
it’s a safe bet most of your competitors aren’t doing it right.
Section 3: Social Media Reputation Management
One unhappy customer with a popular blog or an active Yelp following can have a huge negative impact on
your brand. Get prepared to tackle those complaints head on, and save considerable revenue from going
down the toilet. Jennifer explains how to look for – and address – bad reviews and comments about your
company, and how to respond in ways that empower you to take control of your reputation.
Section 4: Facebook Marketing
Facebook has grown to be a powerful business marketing tool. In this course, Jennifer uncovers how
businesses can use Facebook as a massive lead generation and customer communication platform. From
custom landing pages to groups to apps and visitor analysis, you'll learn all the ins and outs of this versatile
and far-reaching social networking application.
Section 5: Pay Per Click Advertising
Harness the awesome power of Pay Per Click Advertising and build organized, targeted campaigns around
the most valuable keywords in your space. Learn to optimize your campaigns for specific audiences or
geographic regions. And understand the psychology of search, the buying cycle, and the high value of
compelling ad copy that’s tuned in to seasonal search trends.
doc_640301132.pdf
Just getting started in Internet Marketing? Gain a solid foundation of basic skills and some fundamental
strategies and tactics with this course. You’ll start with an introduction to Search Engine Optimization, Social
Media, and Pay Per Click Advertising. Then move on to additional training in each, with a special focus on
optimizing for local search.
Take this course if …
- You’re new to Internet Marketing, or
- You’re somewhat familiar with Social Media Marketing and Pay-per-click (PPC) advertising, but you
are not actively using or managing them in promoting your business.
Section 1: Internet Marketing Fundamentals
Get a sound primer in what may be the three most important aspects of Internet marketing: Search Engine
Optimization (SEO), Social Media, and Pay-Per-Click Advertising. This introduction will familiarize you with the
basic concepts and vocabulary of each, so you’ll be ready to move on to learn just how to put them to work
for you and your business.
Section 2: Local SEO Optimization
Discover the top ranking factors that determine success in local search with Google, Bing, and Yahoo. For
businesses with a local or regional presence, there’s huge upside in optimizing your site for local search, and
it’s a safe bet most of your competitors aren’t doing it right.
Section 3: Social Media Reputation Management
One unhappy customer with a popular blog or an active Yelp following can have a huge negative impact on
your brand. Get prepared to tackle those complaints head on, and save considerable revenue from going
down the toilet. Jennifer explains how to look for – and address – bad reviews and comments about your
company, and how to respond in ways that empower you to take control of your reputation.
Section 4: Facebook Marketing
Facebook has grown to be a powerful business marketing tool. In this course, Jennifer uncovers how
businesses can use Facebook as a massive lead generation and customer communication platform. From
custom landing pages to groups to apps and visitor analysis, you'll learn all the ins and outs of this versatile
and far-reaching social networking application.
Section 5: Pay Per Click Advertising
Harness the awesome power of Pay Per Click Advertising and build organized, targeted campaigns around
the most valuable keywords in your space. Learn to optimize your campaigns for specific audiences or
geographic regions. And understand the psychology of search, the buying cycle, and the high value of
compelling ad copy that’s tuned in to seasonal search trends.
doc_640301132.pdf