Description
A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices.
Multi-Client Study
September 2008
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
A J.Gold Associates Research Report
“This Multi-Client Study was undertaken with the purpose of researching and analyzing the needs of both large and small companies for mobile applications… We surveyed approximately 340 companies across a broad array of vertical industries, in both North America and to a lesser extent Western Europe … the primary focus was in business oriented back office and personal productivity applications… with the intent of discovering the processes involved in choosing which projects to complete, how they were chosen, and who was involved in the various phases of the projects. We identified mobile applications for various industries and across various platforms (e.g., notebooks, smart phones, special purpose devices)…the reasons for wireless connectivity, the usage patterns, and the types of technology employed….the vendors used … the key constituents who were involved … their perspective of the overall project, vendors, … the time to delivery and cost/ROI …” Multi-Client Study Sponsors: Platinum Sponsor: Sybase Gold Sponsors: Research in Motion, Palm
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Contents
Introduction ............................................................................................................10 Study Demographics .............................................................................................11
Geographic Distribution .................................................................................................... 11
Figure 1: Geographic Region of Respondents............................................................................ 11
Industry Segments ............................................................................................................ 11
Figure 2: Primary Industry Segments of the Respondents ......................................................... 12
Company Size...................................................................................................................12
Figure 4: Distribution of respondents by company revenues...................................................... 12 Figure 5: Distribution of respondents by company employee size.............................................. 13
Respondent Job Functions ............................................................................................... 13
Figure 6: Distribution of survey respondents by job function ...................................................... 13
Stage of Adoption ..................................................................................................14
Figure 7: Distribution of respondent’s organizational stage of mobile adoption ......................... 14 Figure 8: Respondents involvement in mobile applications ........................................................ 14 Figure 9: Stage of Strategic plan for mobility .............................................................................. 15
Use of Mobile Devices ...........................................................................................15
Employees with Mobile Phones ........................................................................................ 15
Figure 10: Use of Mobile phones by employees ......................................................................... 16 Figure 11: Number of mobile phones by geographic region ....................................................... 16
Median Number of Smart Phones Deployed..................................................................... 17
Figure 12: Median number of smart phones ............................................................................... 17 Figure 13: Median number of smart phones by geographic region ............................................ 17
Median Number of Laptops Deployed............................................................................... 18
Figure 14: Median number of laptops in use............................................................................... 18 Figure 15: Median number of Laptops by geographic region ..................................................... 18
Median Number of Specialty Handhelds Deployed........................................................... 19
Figure 16: Median number of specialty hand held devices ......................................................... 19 Figure 17: Median number of specialty hand held devices by geographic region ...................... 19 Figure 18: Percentage of employees with some type of mobile application by function............. 20
Copyright © 2008 J.Gold Associates, LLC. All rights reserved. www.jgoldassociates.com
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends Worker Mobility ......................................................................................................20
Worker Mobility by Percentage of Time They are Mobile ................................................. 20
Figure 19: Worker mobility by percentage of time they are mobile............................................. 21 Figure 20: Worker mobility percentage by geographic region .................................................... 21 Figure 21: Percentage of mobile workers with type of phone service......................................... 22 Figure 22: Percentage of workers with other wireless services – North America....................... 22 Figure 23: Locations where employees access corporate systems............................................ 23 Figure 24: Locations where employees access corporate systems - NA vs W. Europe............. 23
Application Access by Stage of Deployment..................................................................... 24
Figure 25: Locations where employees need access by stage of deployment........................... 24
Device Preferences ................................................................................................24
Mobile Devices Supported ................................................................................................ 24
Figure 26: Primary Mobile device currently in use – North America ........................................... 25 Figure 27: Primary mobile device currently in use – Western Europe ........................................ 25 Figure 28: Primary and secondary mobile devices in use........................................................... 26
Mobile Devices Planned ................................................................................................... 26
Figure 29: Primary mobile devices planned in 3 years – North America .................................... 26 Figure 30: Primary mobile devices planned in 3 years – Western Europe ................................. 27 Figure 31: Primary and secondary devices planned in 3 years, NA and w. Europe................... 27
Wireless Laptops Supported ............................................................................................. 27
Figure 32: Primary wireless laptops in use – North America ...................................................... 28 Figure 33: Primary Wireless laptops in use – Western Europe .................................................. 28 Figure 34: Wireless laptops in use – North America vs Western Europe ................................... 29
Wireless Laptops Planned ................................................................................................ 29
Figure 35: Primary wireless laptops planned in 3 years – North America .................................. 29 Figure 36: Primary wireless laptops planned in 3 years – Western Europe ............................... 30 Figure 37: Primary and secondary laptops planned in 3 years – NA ad W. Europe................... 30
Specialty Handhelds Supported........................................................................................ 30
Figure 38: Primary specialty handheld devices in use – North America..................................... 31 Figure 39: Primary specialty handhelds in use – Western Europe ............................................. 31 Figure 40: Specialty handheld devices in use, primary and secondary – NA vs W. Europe ...... 32
Specialty Handhelds Planned ........................................................................................... 32
Figure 41: Specialty handheld devices planned in 3 years – North America.............................. 33
Copyright © 2008 J.Gold Associates, LLC. All rights reserved. www.jgoldassociates.com
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 42: Specialty handheld devices planned in 3 years - Western Europe ........................... 33 Figure 43: Specialty handheld devices planned in 3 years, primary and secondary .................. 34
Wireless Service Providers ...................................................................................34
Cellular Carriers Supported .............................................................................................. 34
Figure 44: Primary cellular carriers in use – North America........................................................ 35 Figure 45: Primary cellular carriers in use – Western Europe .................................................... 35 Figure 46: Primary and secondary cellular carriers in use- NA and W. Europe.......................... 36
Cellular Carriers Planned .................................................................................................. 36
Figure 47: Primary cellular carriers planned in 3 years – North America.................................... 36 Figure 48: Primary cellular carriers planned in 3 years – W. Europe.......................................... 37 Figure 49: Primary and secondary carriers planned in 3 years – NA and W. Europe ................ 37
WiFi Providers Supported ................................................................................................. 37
Figure 50: Primary WiFi carrier – North America ........................................................................ 38 Figure 51: Primary WiFi carrier – Western Europe ..................................................................... 38 Figure 52: Primary and Secondary WiFi carriers in use – NA and W. Europe ........................... 39
WiFi Providers Planned..................................................................................................... 39
Figure 53: Primary WiFi carriers in 3 years – North America...................................................... 39 Figure 54: Primary WiFi carriers planned in 3 years – Western Europe..................................... 40 Figure 55: Primary and Secondary WiFi carriers planned to use in 3 years............................... 40
Mobile Platforms ....................................................................................................41
Mobile Platforms Supported.............................................................................................. 41
Figure 56: Primary Mobile Platform in Use in North America...................................................... 41 Figure 57: Primary Mobile Platform in Use Western Europe ...................................................... 42 Figure 58: Mobile Platforms in Use Primary and Secondary NA and W. Europe ....................... 42
Mobile Platforms Planned ................................................................................................. 42
Figure 59: Mobile Platforms Planned in 3 Years North America................................................. 43 Figure 60: Mobile Platforms Planned in 3 Years – Western Europe........................................... 43 Figure 61: Mobile Platforms Planned in 3 Years Primary and Secondary – NA and W.Europe. 44
Mobile Platforms Selected by Employee Size................................................................... 44
Figure 62: Mobile Platform by Employee Size – North America ................................................. 44 Figure 63: Mobile Platform by Employee Size – Western Europe .............................................. 45
Mobile Device Management ..................................................................................45
Mobile Device Management Deployed ............................................................................. 45
Copyright © 2008 J.Gold Associates, LLC. All rights reserved. www.jgoldassociates.com
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 64: Mobile Device Management in Use Primary – North America................................... 46 Figure 65: Mobile Device Management in Use Primary in Western Europe............................... 46 Figure 66: Mobile Device Management Primary and Secondary – NA and W. Europe ............. 47
Mobile Device Management Planned ............................................................................... 47
Figure 67: Mobile Device Management Planned Primary – North America................................ 47 Figure 68: Mobile Device Management Planned Primary – Western Europe............................ 48 Figure 69: Mobile Device Management Planned – North American and Western Europe......... 48
Mobile Middleware .................................................................................................49
Mobile Middleware Deployed ............................................................................................ 49
Figure 70: Mobile Middleware Currently in Use – North America ............................................... 49 Figure 71: Mobile Middleware Currently in Use – Western Europe ............................................ 50 Figure 72: Mobile Middleware Primary and Secondary in NA and W. Europe ........................... 50
Mobile Middleware Planned .............................................................................................. 50
Figure 73: Mobile Middleware Planned Primary – North America .............................................. 51 Figure 74: Mobile Middleware Planned Primary – Western Europe ........................................... 51 Figure 75: Mobile Middleware Planned Primary and Secondary – NA and W. Europe.............. 52
Enabling Platforms.................................................................................................52
Enabler Platforms Deployed ............................................................................................. 52
Figure 76: Enabler Platforms in Use Primary – North America................................................... 53 Figure 77: Enabler Platforms in Use Primary – Western Europe................................................ 53 Figure 78: Enabler Platforms Currently in Use – NA and Western Europe ................................ 54
Enabler Platforms Planned ............................................................................................... 54
Figure 79: Enabler Platforms Planned in 3 Years – North America............................................ 54 Figure 80: Enabler Platforms Planned in 3 Years – Western Europe......................................... 55 Figure 81: Enabler Platforms Planned Primary and Secondary – NA and W. Europe ............... 55
Application Deployment Methods.........................................................................56
Application Deployment Methods in Place........................................................................ 56
Figure 82: Application Deployment Methods Primary – North America...................................... 56 Figure 83: Application Deployment Methods Primary – Western Europe................................... 57 Figure 84: Application Deployment Methods Primary and Secondary – NA and W. Europe ..... 57
Application Deployment Methods Planned ....................................................................... 58
Figure 85: Application Deployment Methods Planned in 3 Years – North America.................... 58 Figure 86: Application Deployment Methods Planned in 3 Years – W. Europe.......................... 58
Copyright © 2008 J.Gold Associates, LLC. All rights reserved. www.jgoldassociates.com
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 87: Application Deployment Methods Planned Primary and Secondary – NA and W. E 59
Web Browsers ........................................................................................................59
Web Browsers Deployed................................................................................................... 59
Figure 88: Web Browsers in Use Primary – North America ........................................................ 60 Figure 89: Web Browser in Use Primary – Western Europe....................................................... 60 Figure 90: Web Browser in Use Primary and Secondary – North America and W. Eur ............. 61
Web Browsers Planned..................................................................................................... 61
Figure 91: Web Browser Planned – North America .................................................................... 61 Figure 92: Web Browser Planned – Western Europe ................................................................. 62 Figure 93: Web Browsers Planned Primary and Secondary – NA and W. Europe .................... 62
Enterprise Software Mobilized ..............................................................................63
Figure 94: Enterprise Software Supported – North America....................................................... 63
Implementation Issues...........................................................................................63
Figure 95: Level of Organizations Knowledge of Mobile Implementations ................................. 64 Figure 96: Barriers to Implementing Enterprise Mobile Apps – NA and W. Europe ................... 64 Figure 97: Barriers to Implementation – North America and Western Europe............................ 65 Figure 98: Primary Drivers that can Change Decision ................................................................ 65 Figure 99: Primary Drivers for Implementations.......................................................................... 66
Source of Information for Mobile Solutions ....................................................................... 66
Figure 100: Sources of Information on Mobile Solutions ............................................................ 66
Primary Reason for Not Having a Mobile Initiative............................................................ 67
Figure 101: Single Biggest Reason for not having a Mobile Initiative......................................... 67
Email Systems Supported .....................................................................................67
Figure 102: Email Systems Supported – North America and Western Europe .......................... 67
Statistics on Mobile Deployments ........................................................................68
General Statistics about Deployments .............................................................................. 68
Figure 103: Number of Mobile Initiatives Underway ................................................................... 68 Figure 104: Total Budget for Mobile Applications ....................................................................... 68 Figure 105: Current Use of Mobile Applications.......................................................................... 69 Figure 106: Use of Mobile Applications in 3 years ...................................................................... 69
Most Recent Deployment.................................................................................................. 70
Figure 107: Type of Application Most Recently Deployed .......................................................... 70
Copyright © 2008 J.Gold Associates, LLC. All rights reserved. www.jgoldassociates.com
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 108: Primary Users by Title of Recent Application........................................................... 70 Figure 109: Primary Users by Department of Recent Application .............................................. 71 Figure 110: Number of Users in Most Recent Deployment ........................................................ 71 Figure 111: Primary Device Type for Most Recent Deployment................................................. 72 Figure 112: Client Type Used for Most Recent Deployment....................................................... 72 Figure 113: Primary Back Office Platform Vendor for Most Recent Deployment ....................... 73 Figure 114: Budget Amount for Most Recent Deployment ......................................................... 73 Figure 115: Functional Description of Most Recent Deployment................................................ 74 Figure 116: Who Defined Original Business Need for Deployment ............................................ 74
Mobile Strategy Evolution ................................................................................................. 75
Figure 117: Which Groups Were Involved in Defining Mobile Strategy ...................................... 75 Figure 118: Who Made the Final Decision about Mobile Strategy.............................................. 75
Vendor Selection............................................................................................................... 76
Figure 119: Who was Involved in Vendor Selection.................................................................... 76 Figure 120: Final Decision Maker for Mobile Vendor Selection .................................................. 76
Budgets and Spending...................................................................................................... 77
Figure 121: Percentage of Overall Budget Spent on Each Phase of Project ............................. 77 Figure 122: Amount of Annual Support Spending....................................................................... 77 Figure 123: Which Group Funded Each Phase of Deployment .................................................. 78
Application Phase Timeframes and Full Time Equivalents ............................................... 78
Figure 124: Number of Weeks Expected for Each Phase of Project .......................................... 78 Figure 125: Full Time Equivalent (FTE) for Each Phase of Project ............................................ 79
Spending vs. Expected Budgets ....................................................................................... 79
Figure 126: How Spending Compared with Budgeted Amounts................................................. 79
Primary Drivers for Most Recent Deployment................................................................... 80
Figure 127: Biggest Drivers for Most Recent Deployment.......................................................... 80
Expectations and Results ................................................................................................. 80
Figure 128: How well is the Deployment Meeting Key Expectations .......................................... 81 Figure 129: How well is the Deployment Meeting Key Expectations (continued)....................... 81 Figure 130: Reasons why Deployment is Falling Short of Expectations..................................... 82 Figure 131: Reasons why Deployment is Exceeding Expectations ............................................ 82
Resources Needed from the Organization........................................................................ 82
Figure 132: What Resources Will the Organization Use to Build New Applications................... 83
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Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 133: What Type of Resources were Used on Current Deployment................................. 83
What Would Companies Change About Resources Utilized..............................84
Figure 134: What Respondents Would change about Internal Resources Used for Strategy.... 84 Figure 135: What Respondents Would Change about External Resources Used for Strategy.. 84 Figure 136: What Respondents Would Change about Internal Resources Used for Development ..................................................................................................................................................... 85 Figure 137: What Respondents Would Change about External Resources Used for Development ............................................................................................................................... 85 Figure 138: What Respondents Would Change about Internal Resources Used for Pilot Testing ..................................................................................................................................................... 86 Figure 139: What Respondents Would Change about External Resources Used for Pilot Testing ..................................................................................................................................................... 86 Figure 140: What Respondents Would Change about Internal Resources Used for Deployment ..................................................................................................................................................... 87 Figure 141: What Respondents Would Change about External Resources Used for Deployment ..................................................................................................................................................... 87 Figure 142: What Respondents Would Change about Internal Resources Used for End User Training........................................................................................................................................ 88 Figure 143: What Respondents Would Change about External Resources Used for End User Training........................................................................................................................................ 88 Figure 144: What Respondents Would Change about Resources Used Overall ....................... 89
Required Time to Deploy .......................................................................................89
Figure 145: Weeks Required for Each Phase of Project............................................................ 89 Figure 146: Actual Schedule vs Project Plan .............................................................................. 90
Supporting the Application ...................................................................................90
Figure 147: How the Organization Supports the Applications .................................................... 90
Evaluating the Approach .......................................................................................91
Figure 148: Would Companies Take the Same Approach Again ............................................... 91 Figure 149: Taking the Same Approach with Internal Resources............................................... 91 Figure 150: Taking the Same Approach with External Resources ............................................. 92 Figure 151: Reasons for Preferring a Different Approach........................................................... 92
Outsourcing............................................................................................................93
Figure 152: Services Currently Outsourced ................................................................................ 93
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Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 153: Services That Will Be Outsourced in 3 Years .......................................................... 93 Figure 154: Services Planned to be Outsourced ........................................................................ 94
Deployment Life Expectancy and Time to Recover Cost ...................................94
Figure 155: Expected Time to Recover Costs of Deployment .................................................... 94 Figure 156: Expected Life of Application..................................................................................... 95
Obstacles Faced When Evaluating a Solution.....................................................95
Figure 157: Biggest Obstacles to Deployment............................................................................ 95
Vendor Selection ....................................................................................................96
Figure 158: Involvement in Vendor Selection – North America and Western Europe ................ 96 Figure 159: Organization’s Vendor Selection Stage – North America and Western Europe...... 96 Figure 160: Consulting Vendors Being Considered – North America and Western Europe....... 97 Figure 161: Solution Consulting Firms Selected – NA and Western Europe.............................. 97 Figure 162: Application Development Vendors Being Considered or Selected – NA & W.E. .... 98 Figure 163: Application Development Vendors Selected – North America................................. 98 Figure 164: Device Vendors Being Considered or Selected – NA and W. Europe .................... 99 Figure 165: Device Vendors Selected – North America.............................................................. 99 Figure 166: Carriers Being Considered – North America and Western Europe ....................... 100 Figure 167: Carriers Used – North America.............................................................................. 100 Figure 168: Outsourcing Firms Being Considered or Selected - NA and W.E.......................... 101 Figure 169: Outsourcing Firms Used – North America ............................................................. 101 Figure 170: Systems Integration Vendors Being Considered or Selected – NA and W.E........ 102 Figure 171: Systems Integration Vendors Used – North America ............................................ 102 Figure 172: Ongoing Support Vendors Being Considered or Selected – NA and W.E. ........... 103 Figure 173: Ongoing Support Vendors Selected – North America ........................................... 103 Figure 174: Mobile Software Platform Vendors being Considered or Selected – NA and W.E.104 Figure 175: Mobile Software Platform Vendors Selected – North America .............................. 104 Figure 176: Vendors Instrumental in Initiating the Project – NA and W.E. ............................... 105 Figure 177: Vendors Instrumental in Initiating the Project – North America ............................. 105
Future Plans .........................................................................................................106
Figure 178: Future Plans for Mobile Deployments.................................................................... 106
Challenges after Deployment ..............................................................................106
Figure 179: Biggest Obstacles Being Faced after Deployment ................................................ 107
Satisfaction of Working with Chosen Suppliers................................................107
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Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 180: Satisfaction with Vendors Selected........................................................................ 107 Figure 181: Likelihood of Using Same Supplier Again.............................................................. 108
Positives and Negatives of Working with Suppliers ........................................................ 108
Figure 182: Positives about Working with Chosen Suppliers Overall ....................................... 108 Figure 183: Positives about Working with Solution Consulting Providers................................. 109 Figure 184: Positives about Working With Application Development Firms ............................. 109 Figure 185: Positives About Working With Device Vendors Selected ...................................... 110 Figure 186: Positives about Working with Currant Carriers ...................................................... 110 Figure 187: Positives about Working with Outsourcers ............................................................ 111 Figure 188: Positives about Working with Systems Integrators................................................ 111 Figure 189: Positives about Working with Ongoing Support Vendors ...................................... 112 Figure 190: Positives about Working with Software Platform Suppliers ................................... 112 Figure 191: Negatives about Working with Suppliers Overall................................................... 113 Figure 192: Negatives about Working with Solutions Consulting ............................................. 113 Figure 193: Negatives about Working with Application Developers ......................................... 114 Figure 194: Negatives about Working with Devices Manufacturers ......................................... 114 Figure 195: Negatives about Working with Carriers.................................................................. 115 Figure 196: Negatives about Working with Outsourcing Firms................................................. 115 Figure 197: Negatives about Working with Systems Integrators .............................................. 116 Figure 198: Negatives about Working with Suppliers of Ongoing Support ............................... 116 Figure 199: Negatives about Working with Mobile Platform Suppliers ..................................... 117 Figure 200: Overall Satisfaction with Various Aspects of Mobile Application ........................... 117 Figure 201: Characterization of Overall Experience with Mobile Application ........................... 118
Future Investments ..............................................................................................118
Figure 202: Anticipated Future Investments in Mobile Applications ......................................... 118 Figure 203: Anticipated Strategic Approach to Investing in Mobile Applications ...................... 119 Figure 204: Key Drivers for Future Investments ....................................................................... 119 Figure 205: Single Biggest Driver For Mobile Investment Over Time....................................... 120 Figure 206: Mobile Platforms Planned for Use within 3 Years.................................................. 120
Appendix...............................................................................................................121
Appendix 1: Methodology and Objectives....................................................................... 121
Copyright © 2008 J.Gold Associates, LLC. All rights reserved. www.jgoldassociates.com
doc_795611314.pdf
A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices.
Multi-Client Study
September 2008
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
A J.Gold Associates Research Report
“This Multi-Client Study was undertaken with the purpose of researching and analyzing the needs of both large and small companies for mobile applications… We surveyed approximately 340 companies across a broad array of vertical industries, in both North America and to a lesser extent Western Europe … the primary focus was in business oriented back office and personal productivity applications… with the intent of discovering the processes involved in choosing which projects to complete, how they were chosen, and who was involved in the various phases of the projects. We identified mobile applications for various industries and across various platforms (e.g., notebooks, smart phones, special purpose devices)…the reasons for wireless connectivity, the usage patterns, and the types of technology employed….the vendors used … the key constituents who were involved … their perspective of the overall project, vendors, … the time to delivery and cost/ROI …” Multi-Client Study Sponsors: Platinum Sponsor: Sybase Gold Sponsors: Research in Motion, Palm
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Contents
Introduction ............................................................................................................10 Study Demographics .............................................................................................11
Geographic Distribution .................................................................................................... 11
Figure 1: Geographic Region of Respondents............................................................................ 11
Industry Segments ............................................................................................................ 11
Figure 2: Primary Industry Segments of the Respondents ......................................................... 12
Company Size...................................................................................................................12
Figure 4: Distribution of respondents by company revenues...................................................... 12 Figure 5: Distribution of respondents by company employee size.............................................. 13
Respondent Job Functions ............................................................................................... 13
Figure 6: Distribution of survey respondents by job function ...................................................... 13
Stage of Adoption ..................................................................................................14
Figure 7: Distribution of respondent’s organizational stage of mobile adoption ......................... 14 Figure 8: Respondents involvement in mobile applications ........................................................ 14 Figure 9: Stage of Strategic plan for mobility .............................................................................. 15
Use of Mobile Devices ...........................................................................................15
Employees with Mobile Phones ........................................................................................ 15
Figure 10: Use of Mobile phones by employees ......................................................................... 16 Figure 11: Number of mobile phones by geographic region ....................................................... 16
Median Number of Smart Phones Deployed..................................................................... 17
Figure 12: Median number of smart phones ............................................................................... 17 Figure 13: Median number of smart phones by geographic region ............................................ 17
Median Number of Laptops Deployed............................................................................... 18
Figure 14: Median number of laptops in use............................................................................... 18 Figure 15: Median number of Laptops by geographic region ..................................................... 18
Median Number of Specialty Handhelds Deployed........................................................... 19
Figure 16: Median number of specialty hand held devices ......................................................... 19 Figure 17: Median number of specialty hand held devices by geographic region ...................... 19 Figure 18: Percentage of employees with some type of mobile application by function............. 20
Copyright © 2008 J.Gold Associates, LLC. All rights reserved. www.jgoldassociates.com
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends Worker Mobility ......................................................................................................20
Worker Mobility by Percentage of Time They are Mobile ................................................. 20
Figure 19: Worker mobility by percentage of time they are mobile............................................. 21 Figure 20: Worker mobility percentage by geographic region .................................................... 21 Figure 21: Percentage of mobile workers with type of phone service......................................... 22 Figure 22: Percentage of workers with other wireless services – North America....................... 22 Figure 23: Locations where employees access corporate systems............................................ 23 Figure 24: Locations where employees access corporate systems - NA vs W. Europe............. 23
Application Access by Stage of Deployment..................................................................... 24
Figure 25: Locations where employees need access by stage of deployment........................... 24
Device Preferences ................................................................................................24
Mobile Devices Supported ................................................................................................ 24
Figure 26: Primary Mobile device currently in use – North America ........................................... 25 Figure 27: Primary mobile device currently in use – Western Europe ........................................ 25 Figure 28: Primary and secondary mobile devices in use........................................................... 26
Mobile Devices Planned ................................................................................................... 26
Figure 29: Primary mobile devices planned in 3 years – North America .................................... 26 Figure 30: Primary mobile devices planned in 3 years – Western Europe ................................. 27 Figure 31: Primary and secondary devices planned in 3 years, NA and w. Europe................... 27
Wireless Laptops Supported ............................................................................................. 27
Figure 32: Primary wireless laptops in use – North America ...................................................... 28 Figure 33: Primary Wireless laptops in use – Western Europe .................................................. 28 Figure 34: Wireless laptops in use – North America vs Western Europe ................................... 29
Wireless Laptops Planned ................................................................................................ 29
Figure 35: Primary wireless laptops planned in 3 years – North America .................................. 29 Figure 36: Primary wireless laptops planned in 3 years – Western Europe ............................... 30 Figure 37: Primary and secondary laptops planned in 3 years – NA ad W. Europe................... 30
Specialty Handhelds Supported........................................................................................ 30
Figure 38: Primary specialty handheld devices in use – North America..................................... 31 Figure 39: Primary specialty handhelds in use – Western Europe ............................................. 31 Figure 40: Specialty handheld devices in use, primary and secondary – NA vs W. Europe ...... 32
Specialty Handhelds Planned ........................................................................................... 32
Figure 41: Specialty handheld devices planned in 3 years – North America.............................. 33
Copyright © 2008 J.Gold Associates, LLC. All rights reserved. www.jgoldassociates.com
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 42: Specialty handheld devices planned in 3 years - Western Europe ........................... 33 Figure 43: Specialty handheld devices planned in 3 years, primary and secondary .................. 34
Wireless Service Providers ...................................................................................34
Cellular Carriers Supported .............................................................................................. 34
Figure 44: Primary cellular carriers in use – North America........................................................ 35 Figure 45: Primary cellular carriers in use – Western Europe .................................................... 35 Figure 46: Primary and secondary cellular carriers in use- NA and W. Europe.......................... 36
Cellular Carriers Planned .................................................................................................. 36
Figure 47: Primary cellular carriers planned in 3 years – North America.................................... 36 Figure 48: Primary cellular carriers planned in 3 years – W. Europe.......................................... 37 Figure 49: Primary and secondary carriers planned in 3 years – NA and W. Europe ................ 37
WiFi Providers Supported ................................................................................................. 37
Figure 50: Primary WiFi carrier – North America ........................................................................ 38 Figure 51: Primary WiFi carrier – Western Europe ..................................................................... 38 Figure 52: Primary and Secondary WiFi carriers in use – NA and W. Europe ........................... 39
WiFi Providers Planned..................................................................................................... 39
Figure 53: Primary WiFi carriers in 3 years – North America...................................................... 39 Figure 54: Primary WiFi carriers planned in 3 years – Western Europe..................................... 40 Figure 55: Primary and Secondary WiFi carriers planned to use in 3 years............................... 40
Mobile Platforms ....................................................................................................41
Mobile Platforms Supported.............................................................................................. 41
Figure 56: Primary Mobile Platform in Use in North America...................................................... 41 Figure 57: Primary Mobile Platform in Use Western Europe ...................................................... 42 Figure 58: Mobile Platforms in Use Primary and Secondary NA and W. Europe ....................... 42
Mobile Platforms Planned ................................................................................................. 42
Figure 59: Mobile Platforms Planned in 3 Years North America................................................. 43 Figure 60: Mobile Platforms Planned in 3 Years – Western Europe........................................... 43 Figure 61: Mobile Platforms Planned in 3 Years Primary and Secondary – NA and W.Europe. 44
Mobile Platforms Selected by Employee Size................................................................... 44
Figure 62: Mobile Platform by Employee Size – North America ................................................. 44 Figure 63: Mobile Platform by Employee Size – Western Europe .............................................. 45
Mobile Device Management ..................................................................................45
Mobile Device Management Deployed ............................................................................. 45
Copyright © 2008 J.Gold Associates, LLC. All rights reserved. www.jgoldassociates.com
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 64: Mobile Device Management in Use Primary – North America................................... 46 Figure 65: Mobile Device Management in Use Primary in Western Europe............................... 46 Figure 66: Mobile Device Management Primary and Secondary – NA and W. Europe ............. 47
Mobile Device Management Planned ............................................................................... 47
Figure 67: Mobile Device Management Planned Primary – North America................................ 47 Figure 68: Mobile Device Management Planned Primary – Western Europe............................ 48 Figure 69: Mobile Device Management Planned – North American and Western Europe......... 48
Mobile Middleware .................................................................................................49
Mobile Middleware Deployed ............................................................................................ 49
Figure 70: Mobile Middleware Currently in Use – North America ............................................... 49 Figure 71: Mobile Middleware Currently in Use – Western Europe ............................................ 50 Figure 72: Mobile Middleware Primary and Secondary in NA and W. Europe ........................... 50
Mobile Middleware Planned .............................................................................................. 50
Figure 73: Mobile Middleware Planned Primary – North America .............................................. 51 Figure 74: Mobile Middleware Planned Primary – Western Europe ........................................... 51 Figure 75: Mobile Middleware Planned Primary and Secondary – NA and W. Europe.............. 52
Enabling Platforms.................................................................................................52
Enabler Platforms Deployed ............................................................................................. 52
Figure 76: Enabler Platforms in Use Primary – North America................................................... 53 Figure 77: Enabler Platforms in Use Primary – Western Europe................................................ 53 Figure 78: Enabler Platforms Currently in Use – NA and Western Europe ................................ 54
Enabler Platforms Planned ............................................................................................... 54
Figure 79: Enabler Platforms Planned in 3 Years – North America............................................ 54 Figure 80: Enabler Platforms Planned in 3 Years – Western Europe......................................... 55 Figure 81: Enabler Platforms Planned Primary and Secondary – NA and W. Europe ............... 55
Application Deployment Methods.........................................................................56
Application Deployment Methods in Place........................................................................ 56
Figure 82: Application Deployment Methods Primary – North America...................................... 56 Figure 83: Application Deployment Methods Primary – Western Europe................................... 57 Figure 84: Application Deployment Methods Primary and Secondary – NA and W. Europe ..... 57
Application Deployment Methods Planned ....................................................................... 58
Figure 85: Application Deployment Methods Planned in 3 Years – North America.................... 58 Figure 86: Application Deployment Methods Planned in 3 Years – W. Europe.......................... 58
Copyright © 2008 J.Gold Associates, LLC. All rights reserved. www.jgoldassociates.com
Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 87: Application Deployment Methods Planned Primary and Secondary – NA and W. E 59
Web Browsers ........................................................................................................59
Web Browsers Deployed................................................................................................... 59
Figure 88: Web Browsers in Use Primary – North America ........................................................ 60 Figure 89: Web Browser in Use Primary – Western Europe....................................................... 60 Figure 90: Web Browser in Use Primary and Secondary – North America and W. Eur ............. 61
Web Browsers Planned..................................................................................................... 61
Figure 91: Web Browser Planned – North America .................................................................... 61 Figure 92: Web Browser Planned – Western Europe ................................................................. 62 Figure 93: Web Browsers Planned Primary and Secondary – NA and W. Europe .................... 62
Enterprise Software Mobilized ..............................................................................63
Figure 94: Enterprise Software Supported – North America....................................................... 63
Implementation Issues...........................................................................................63
Figure 95: Level of Organizations Knowledge of Mobile Implementations ................................. 64 Figure 96: Barriers to Implementing Enterprise Mobile Apps – NA and W. Europe ................... 64 Figure 97: Barriers to Implementation – North America and Western Europe............................ 65 Figure 98: Primary Drivers that can Change Decision ................................................................ 65 Figure 99: Primary Drivers for Implementations.......................................................................... 66
Source of Information for Mobile Solutions ....................................................................... 66
Figure 100: Sources of Information on Mobile Solutions ............................................................ 66
Primary Reason for Not Having a Mobile Initiative............................................................ 67
Figure 101: Single Biggest Reason for not having a Mobile Initiative......................................... 67
Email Systems Supported .....................................................................................67
Figure 102: Email Systems Supported – North America and Western Europe .......................... 67
Statistics on Mobile Deployments ........................................................................68
General Statistics about Deployments .............................................................................. 68
Figure 103: Number of Mobile Initiatives Underway ................................................................... 68 Figure 104: Total Budget for Mobile Applications ....................................................................... 68 Figure 105: Current Use of Mobile Applications.......................................................................... 69 Figure 106: Use of Mobile Applications in 3 years ...................................................................... 69
Most Recent Deployment.................................................................................................. 70
Figure 107: Type of Application Most Recently Deployed .......................................................... 70
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Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 108: Primary Users by Title of Recent Application........................................................... 70 Figure 109: Primary Users by Department of Recent Application .............................................. 71 Figure 110: Number of Users in Most Recent Deployment ........................................................ 71 Figure 111: Primary Device Type for Most Recent Deployment................................................. 72 Figure 112: Client Type Used for Most Recent Deployment....................................................... 72 Figure 113: Primary Back Office Platform Vendor for Most Recent Deployment ....................... 73 Figure 114: Budget Amount for Most Recent Deployment ......................................................... 73 Figure 115: Functional Description of Most Recent Deployment................................................ 74 Figure 116: Who Defined Original Business Need for Deployment ............................................ 74
Mobile Strategy Evolution ................................................................................................. 75
Figure 117: Which Groups Were Involved in Defining Mobile Strategy ...................................... 75 Figure 118: Who Made the Final Decision about Mobile Strategy.............................................. 75
Vendor Selection............................................................................................................... 76
Figure 119: Who was Involved in Vendor Selection.................................................................... 76 Figure 120: Final Decision Maker for Mobile Vendor Selection .................................................. 76
Budgets and Spending...................................................................................................... 77
Figure 121: Percentage of Overall Budget Spent on Each Phase of Project ............................. 77 Figure 122: Amount of Annual Support Spending....................................................................... 77 Figure 123: Which Group Funded Each Phase of Deployment .................................................. 78
Application Phase Timeframes and Full Time Equivalents ............................................... 78
Figure 124: Number of Weeks Expected for Each Phase of Project .......................................... 78 Figure 125: Full Time Equivalent (FTE) for Each Phase of Project ............................................ 79
Spending vs. Expected Budgets ....................................................................................... 79
Figure 126: How Spending Compared with Budgeted Amounts................................................. 79
Primary Drivers for Most Recent Deployment................................................................... 80
Figure 127: Biggest Drivers for Most Recent Deployment.......................................................... 80
Expectations and Results ................................................................................................. 80
Figure 128: How well is the Deployment Meeting Key Expectations .......................................... 81 Figure 129: How well is the Deployment Meeting Key Expectations (continued)....................... 81 Figure 130: Reasons why Deployment is Falling Short of Expectations..................................... 82 Figure 131: Reasons why Deployment is Exceeding Expectations ............................................ 82
Resources Needed from the Organization........................................................................ 82
Figure 132: What Resources Will the Organization Use to Build New Applications................... 83
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Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 133: What Type of Resources were Used on Current Deployment................................. 83
What Would Companies Change About Resources Utilized..............................84
Figure 134: What Respondents Would change about Internal Resources Used for Strategy.... 84 Figure 135: What Respondents Would Change about External Resources Used for Strategy.. 84 Figure 136: What Respondents Would Change about Internal Resources Used for Development ..................................................................................................................................................... 85 Figure 137: What Respondents Would Change about External Resources Used for Development ............................................................................................................................... 85 Figure 138: What Respondents Would Change about Internal Resources Used for Pilot Testing ..................................................................................................................................................... 86 Figure 139: What Respondents Would Change about External Resources Used for Pilot Testing ..................................................................................................................................................... 86 Figure 140: What Respondents Would Change about Internal Resources Used for Deployment ..................................................................................................................................................... 87 Figure 141: What Respondents Would Change about External Resources Used for Deployment ..................................................................................................................................................... 87 Figure 142: What Respondents Would Change about Internal Resources Used for End User Training........................................................................................................................................ 88 Figure 143: What Respondents Would Change about External Resources Used for End User Training........................................................................................................................................ 88 Figure 144: What Respondents Would Change about Resources Used Overall ....................... 89
Required Time to Deploy .......................................................................................89
Figure 145: Weeks Required for Each Phase of Project............................................................ 89 Figure 146: Actual Schedule vs Project Plan .............................................................................. 90
Supporting the Application ...................................................................................90
Figure 147: How the Organization Supports the Applications .................................................... 90
Evaluating the Approach .......................................................................................91
Figure 148: Would Companies Take the Same Approach Again ............................................... 91 Figure 149: Taking the Same Approach with Internal Resources............................................... 91 Figure 150: Taking the Same Approach with External Resources ............................................. 92 Figure 151: Reasons for Preferring a Different Approach........................................................... 92
Outsourcing............................................................................................................93
Figure 152: Services Currently Outsourced ................................................................................ 93
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Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 153: Services That Will Be Outsourced in 3 Years .......................................................... 93 Figure 154: Services Planned to be Outsourced ........................................................................ 94
Deployment Life Expectancy and Time to Recover Cost ...................................94
Figure 155: Expected Time to Recover Costs of Deployment .................................................... 94 Figure 156: Expected Life of Application..................................................................................... 95
Obstacles Faced When Evaluating a Solution.....................................................95
Figure 157: Biggest Obstacles to Deployment............................................................................ 95
Vendor Selection ....................................................................................................96
Figure 158: Involvement in Vendor Selection – North America and Western Europe ................ 96 Figure 159: Organization’s Vendor Selection Stage – North America and Western Europe...... 96 Figure 160: Consulting Vendors Being Considered – North America and Western Europe....... 97 Figure 161: Solution Consulting Firms Selected – NA and Western Europe.............................. 97 Figure 162: Application Development Vendors Being Considered or Selected – NA & W.E. .... 98 Figure 163: Application Development Vendors Selected – North America................................. 98 Figure 164: Device Vendors Being Considered or Selected – NA and W. Europe .................... 99 Figure 165: Device Vendors Selected – North America.............................................................. 99 Figure 166: Carriers Being Considered – North America and Western Europe ....................... 100 Figure 167: Carriers Used – North America.............................................................................. 100 Figure 168: Outsourcing Firms Being Considered or Selected - NA and W.E.......................... 101 Figure 169: Outsourcing Firms Used – North America ............................................................. 101 Figure 170: Systems Integration Vendors Being Considered or Selected – NA and W.E........ 102 Figure 171: Systems Integration Vendors Used – North America ............................................ 102 Figure 172: Ongoing Support Vendors Being Considered or Selected – NA and W.E. ........... 103 Figure 173: Ongoing Support Vendors Selected – North America ........................................... 103 Figure 174: Mobile Software Platform Vendors being Considered or Selected – NA and W.E.104 Figure 175: Mobile Software Platform Vendors Selected – North America .............................. 104 Figure 176: Vendors Instrumental in Initiating the Project – NA and W.E. ............................... 105 Figure 177: Vendors Instrumental in Initiating the Project – North America ............................. 105
Future Plans .........................................................................................................106
Figure 178: Future Plans for Mobile Deployments.................................................................... 106
Challenges after Deployment ..............................................................................106
Figure 179: Biggest Obstacles Being Faced after Deployment ................................................ 107
Satisfaction of Working with Chosen Suppliers................................................107
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Enterprise Mobile Applications: A Study of Strategies and Adoption Trends
Figure 180: Satisfaction with Vendors Selected........................................................................ 107 Figure 181: Likelihood of Using Same Supplier Again.............................................................. 108
Positives and Negatives of Working with Suppliers ........................................................ 108
Figure 182: Positives about Working with Chosen Suppliers Overall ....................................... 108 Figure 183: Positives about Working with Solution Consulting Providers................................. 109 Figure 184: Positives about Working With Application Development Firms ............................. 109 Figure 185: Positives About Working With Device Vendors Selected ...................................... 110 Figure 186: Positives about Working with Currant Carriers ...................................................... 110 Figure 187: Positives about Working with Outsourcers ............................................................ 111 Figure 188: Positives about Working with Systems Integrators................................................ 111 Figure 189: Positives about Working with Ongoing Support Vendors ...................................... 112 Figure 190: Positives about Working with Software Platform Suppliers ................................... 112 Figure 191: Negatives about Working with Suppliers Overall................................................... 113 Figure 192: Negatives about Working with Solutions Consulting ............................................. 113 Figure 193: Negatives about Working with Application Developers ......................................... 114 Figure 194: Negatives about Working with Devices Manufacturers ......................................... 114 Figure 195: Negatives about Working with Carriers.................................................................. 115 Figure 196: Negatives about Working with Outsourcing Firms................................................. 115 Figure 197: Negatives about Working with Systems Integrators .............................................. 116 Figure 198: Negatives about Working with Suppliers of Ongoing Support ............................... 116 Figure 199: Negatives about Working with Mobile Platform Suppliers ..................................... 117 Figure 200: Overall Satisfaction with Various Aspects of Mobile Application ........................... 117 Figure 201: Characterization of Overall Experience with Mobile Application ........................... 118
Future Investments ..............................................................................................118
Figure 202: Anticipated Future Investments in Mobile Applications ......................................... 118 Figure 203: Anticipated Strategic Approach to Investing in Mobile Applications ...................... 119 Figure 204: Key Drivers for Future Investments ....................................................................... 119 Figure 205: Single Biggest Driver For Mobile Investment Over Time....................................... 120 Figure 206: Mobile Platforms Planned for Use within 3 Years.................................................. 120
Appendix...............................................................................................................121
Appendix 1: Methodology and Objectives....................................................................... 121
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